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Starting a Twitter account is becoming very trendy within professional environments. We will show you how to create a Twitter account so you can get the ball rolling!
With a Twitter account, you will introduce your image as a professional or as a company to a larger audience and at the same time, improve your visibility.
How to create a Twitter account
Let’s go step by step so you can see how easy it is to create a Twitter account.
Step 1: Sign up on Twitter
- Enter Twitter.com and click on the sign up option.
- You will have to fill in the information in five steps, as the social network is asking you:
➡️ Your name, phone or email and password.
⚠️ When Twitter asks you for your name it is not your name, it is the nickname you want to use on your Twitter account.
After adding your data and selecting your preferences, Twitter will send you a code so you can verify that you entered a correct email account or phone number.
The final step is to create your password. Make sure you will remember it and that it contains at least 6 characters.
Step 2: Optimize your new Twitter account
Twitter will ask you to add a profile picture, write a bio and follow other accounts. These steps are really important as this will be the image you are going to transmit to other people who view yourTwitter account.
✅ Find followers on Twitter
Before finishing the process of creating your Twitter account, you will be asked to follow a minimum number of people. Luckily, there are millions of people with a Twitter account so it won’t be too difficult to find people to follow.
From a business perspective, we advise you to follow users that can add value or be of any interest to your company.
For example, you can choose followers of a specific category or group, so it will be easier to follow users and professionals related to your activity. Science and Technology, TV and Movies, Politics and Government, Sports, Music or Entertainment are some of the groups of interest that you can access.
✅ Twitter Profile Photo
It’s not mandatory to add a profile picture, however, it’s highly recommended if you want to make a good impression for your business or companies.
Neglecting to include a photo on your account profile doesn’t show transparency or credibility and it will make it more difficult to reach your potential clients or followers.
💡 Having doubts about Twitter photos? Find here a guide about the size of Twitter photos.
✅ Your Biography
Your Twitter bio is also very important and should be your main focus. You want to boost your company, emphasize the value that your business can add and what makes it different from others. Don’t forget to include a URL (website, blog, LinkedIn profile, about me) so your potential audience can easily access your info or that of your company.
✅ Twitter Access
After completing all the previous steps to create your Twitter account, you can easily access your recently created profile and log in whenever you want. As we explained before, to get the most out of Twitter, you should have followers and follow professionals that you are really interested in.
➡️ You can synchronize your Twitter account with your email accounts or your accounts in other social networks.
For example, you can link your new Twitter account to your email accounts like Gmail, Yahoo, Outlook or AOL, so if one of your contacts has a Twitter account, they will appear so you can follow them.
Now you have your Twitter account created, let’s clear matters up. If you are not familiar with Twitter, this brief guideline of Twitter slang will be very useful.
✅ Tweet: the tweet itself, where you can add up to 280 characters of text.
✅ Retweet: to share a tweet posted by another person and show it on your Twitter profile. When you retweet you can either share the tweet or Quote Tweet. When you quote tweet you can add a comment as an introduction and bellow the tweet that you quoted.
✅ Twitter Followers: users who follow your Twitter account so they can see your tweets in their timeline.
✅ Hashtag: a word or string of words with no spaces preceded by the pound symbol (#) that it’s used to identify specific topics. The more interactions received, the better possibilities to gain visibility.
✅ Trending Topic or TT: refers to those topics receiving more comments and attention than others on the social network in a specific period of time. Something can be a Trending Topic for just few days, hours or even minutes. A TT can be generated in a specific country or at a global level.
✅ Unfollower: when a user decides to stop following a particular account
✅ Twitter Verified Account: identified by a blue badge and indicates that an account from a business or person is authentic.
Tips for your new Twitter account
If you already have a Twitter account created, here you have some tips to follow to maintain a fruitful account.
⚡️ Choosing a Twitter user name
Choosing a user name is one of the most important steps when you are creating your Twitter account. The user name must identify either you as a professional or your company.
➡️ Take your time and make sure that you find the best name possible to represent you or your company.
However, if you decided to use the name that Twitter suggested, take a deep breathe, you can change your name any time and as much as you want.
Try to find an original and attractive Twitter user name, always keeping in mind that it should represent your business.
For example, you shouldn’t use the name ‘secret muffin’, when your company sells towels. You could opt to use the real name of your company always considering that the name can’t contain more than 20 characters. Ideally, find a short name that is easy to remember. Try to be original without using too unusual of words. Use a name related to your brand or type of business to the extent possible.
Common mistakes to avoid
There are some common mistakes users make when creating their Twitter account. Many users feel comfortable when they complete all the steps that we just mentioned before, completely forgetting about how to manage their account and put it into use.
If you want to promote your company professionally we advise that you:
✅ Enter your Twitter account account. Check new notifications, find new followers and keep your profile updated with relevant info.
✅ Follow and you shall be followed. Be open to following other companies that are related to you and your business. Find strategic collaborators.
✅ Comment and interact. Interact and you will get better visibility and connect with more contacts.
✅ Use Twitter wisely. Respond to all mentions or questions that you receive from your followers.
In short, a business account on Twitter shows your more professional side. However, remember to always be yourself and display that authenticity that makes you unique.
Measure and Analyze your Twitter Account
Now that you have a Twitter account for your company, use tools to analyze your targeted users, monitor what has been said about your business on Twitter and find out when it’s best to tweet.
➡️ These aspects are vital to reach a larger number of people.
With Metricool, you can measure the current situation of your published content on Twitter and analyze, manage and measure the success of your tweets.
Remember that creating a Twitter account can help you gain more clients, improve your brand’s visibility and notoriety. Don’t be afraid to create your profile, start tweeting, find followers and interact with others.
Discover the reach of Twitter and tell us your username so we can follow you!