[FREE Masterclass] 2024 TikTok Study Presentation: Trend Predictions for 2025
Metricool’s 2024 TikTok Study is here! After analyzing over 1 million videos and 78,000 images and carousels, this report includes key data to understand the network’s evolution over the year.
We analyze these findings against the previous report to understand how social media managers, brands, and creators may shift their approaches.
This report evaluates professional and personal accounts and extracts key data for TikTok users across the board. The account and data conclusions are divided by the number of followers to compare results with average benchmarks.
This resource is invaluable for scaling your TikTok growth, with data and best practices to support it. Carousels and images have also become popular on the network. Therefore, we analyzed these posts to see how they compare to video content.
What other insights can you find in the 2024 TikTok Study?
- Average posting frequencies
- Ideal TikTok video lengths
- Benchmark engagement rates
- Best times and days to post on TikTok
- Best practices and trends for 2025
As always, the Metricool team will present the 2024 TikTok Study to you LIVE on our YouTube channel.
Join us on November 19th, at 1 pm EST for the live 2024 TikTok Study presentation, hosted by US Marketing Team co-leads Anniston Ward and Alexandra Caceres.
You don’t want to miss this presentation, unveiling vital trends, strategies, and practices to improve your TikTok marketing strategy. Sign up for free here to save your spot!
If you can’t join the live session, sign up for the Masterclass and Metricool will send you a link to the recording.
