Do Hashtags Work on LinkedIn? Yes, Here’s How

For years, hashtags were exclusive to platforms like Twitter and Instagram. Their use was initially met with skepticism on LinkedIn, the professional network. However, in 2026, the question “do hashtags work on LinkedIn?” is settled: Yes, they are essential for amplifying your content.

The platform has firmly integrated hashtags for LinkedIn into its algorithm, treating them as strategic keywords. When used strategically, LinkedIn hashtags extend your content’s reach far beyond your immediate network, connecting your expertise with professionals looking for insights in your field. This guide provides a strategic breakdown for social media marketers, detailing exactly how you should implement hashtags on LinkedIn to maximize your authority and visibility.

Why You Should Use Hashtags on LinkedIn

Using LinkedIn hashtags in your content gives the platform’s algorithm the context it needs to accurately categorize and distribute your posts to interested users. This helps you capture the attention of people who aren’t already following you. Here’s a breakdown of why you definitely should be using hashtags on LinkedIn.

Discoverability and Network Expansion

LinkedIn is all about professional relevance. Users can actively follow hashtags related to their industry, interests, and career goals (e.g., #MarketingStrategy, #RemoteWork, #B2BSales).

When you include a relevant hashtag in your post, that content is immediately pushed into the feeds of everyone following it, even if you’re not connected. This is the most powerful tool for expanding your organic reach outside of your first and second-degree connections.

Algorithm Categorization

Using precise, industry-specific hashtags, helps the algorithm accurately map your post to specific professional niches, increasing the chance of it passing the initial quality filters and being promoted to broader, targeted audiences.

Topic Authority

LinkedIn uses hashtags, now often termed “Specialisms” on Company Pages, to determine your authority on a subject. Consistently posting high-quality content using the same cluster of relevant LinkedIn hashtags over time signals to the platform that you are an expert in that area. This strengthens your overall authority score, leading to higher visibility for all your future posts on those topics.

How to Add Hashtags on LinkedIn

There are a couple of ways to add hashtags on LinkedIn: via your profile, a regular post, or a LinkedIn article. 

How to Add Hashtags to a LinkedIn Post

To add a hashtag to your LinkedIn post, all you have to do is: 

• Start a post

• Add your media or just type your copy in the text box
• Begin typing the beginning of your chosen hashtag keyword or phrase 

• Some hashtag choices will then pop up, scroll through and choose your hashtag
• Post! 

How to Add Hashtags to a LinkedIn Article 

To add hashtags to your LinkedIn Article, you will follow very similar directions as discussed above: 

• Start a post on LinkedIn and choose an article instead
• Write the contents of your article 
• Add hashtags and then post! 

How to Add Hashtags to LinkedIn Profile

To add hashtags to your LinkedIn profile, all you have to do is: 

• Navigate to your profile 
• Click on the edit page
• Under ‘Community’, click on ‘Hashtags’
• you can add up to three hashtags that matter to your page that you can see and respond to from the hashtag feed

Best Practices for Using Hashtags on LinkedIn

Unlike platforms that encourage high hashtag volume (like Instagram), LinkedIn rewards precision and restraint. The ideal strategy involves a balanced mix of tag types, but sticking to a low volume.

The 1-3 Hashtag Rule

As mentioned in our video above, our study found that 1-3 hashtags is recommended. Using too many (more than 5) can clutter your post, making it less readable and risking having your content flagged as spam or low quality by the algorithm.

The Strategic Mix

A professional hashtags on linkedin strategy requires combining three types of tags for maximum reach and relevance:

How to Search for Hashtags on LinkedIn

There are two main ways to view hashtags on LinkedIn. We will explain both of them below: 

1. Click on the hashtag in a post. If you see a post that has an interesting hashtag, all you have to do is click on it and it will take you to a page where all the posts that also use this hashtag. 
2. Search Hashtag through the search bar, just type in the hashtag you want to find, click on posts, and here you can click on follow if you want to follow this hashtag.  

How to Search for The Best Hashtags on LinkedIn

To make sure you’re using LinkedIn hashtags effectively, you need to identify relevant ones for your intended audience. Here are 3 ways you can search for hashtags on LinkedIn:

1. Click on the hashtag in a post: If you see a post that has an interesting hashtag, just click on it and it will take you to a page with all the posts that also use this hashtag. 

2. Look for a hashtag through the search bar: Type in the hashtag you want to find, click on posts, and here you can click on follow if you want to follow this hashtag.  
3. Follow industry leaders and competitors: Analyze content posted by the most successful individuals and company pages in your niche, note the hashtags they use in their most successful posts.

Find Your Best LinkedIn Hashtags with Metricool

Metricool tracks and analyzes your post performance over time so you can see precisely which hashtags delivered the highest reach and engagement for your LinkedIn content, allowing you to stop guessing and start making data-driven LinkedIn hashtag decisions.