What is Instagram Edits? Instagram’s New Reels Tool
When it comes to video social media content, Instagram reels receive the 3rd most interactions per follower, behind TikTok and YouTube. In 2025, Meta will continue to boost video content with the creation of the new Instagram Edits App, a standalone video creation platform with advanced editing features. It has now officially dropped, available for IOS and Android devices.
Finally, a native tool for creating the scroll-stopping reels and engaging video content you’ve been dreaming of. No more juggling multiple apps and wrestling with complex interfaces. Instagram is bringing the editing suite directly to your fingertips, designed specifically for creators.
Instagram Edits App: Features of This Pocket-Sized Video Powerhouse
Instagram themselves are calling “Edits” a “free video editor that makes it easy for creators to turn their ideas into videos, right on their phone.” And honestly? That sounds like exactly what we’ve been waiting for. This isn’t just a basic trim-and-stitch tool; it’s a dedicated space built to support your entire video creation journey, all conveniently housed in one intuitive app.
Simplify Your Creative Process
One of the biggest hurdles for consistent video content creation is the often clunky and disjointed workflow. “Edits” aims to remove that friction with features designed for seamless creation:
- No more watermarks: Finally, export your masterpieces without any pesky watermarks and share them wherever your audience is, on Instagram and beyond!
- Your Video Hub: Keep all your precious drafts and finished videos neatly organized in one place. No more endless scrolling through your phone’s gallery!
- Capture and Create Instantly: Record high-quality clips up to a generous 10 minutes long and dive straight into editing. Capture new content and start shaping it immediately.
- Seamless Instagram Integration: Sharing your polished creations to Instagram in crisp 1080p is a breeze.
Unleash Your Inner Editor with Powerful Tools
“Edits” isn’t just about convenience; it’s packed with the kind of editing muscle you need to truly bring your vision to life:
- Precision Editing at Your Fingertips: Edit your videos with incredible single-frame precision. That means ultimate control over every cut, transition, and effect.
- Dial in Your Look: Take charge of your visuals with advanced camera settings for resolution, frame rate, and dynamic range. Plus, enjoy upgraded flash and zoom controls for that perfect shot.
- Bring Stillness to Life: Get ready to add a touch of magic with AI animation, breathing movement into your static images. The creative possibilities are endless!
- Transform Your Scene: Effortlessly change backgrounds with the green screen feature or layer videos with the video overlay option for dynamic visuals.
- Express Yourself with Style: Choose from a wide array of fonts to make your text pop, plus a library of sound and voice effects, trendy video filters, and engaging stickers to add personality.
- Crystal-Clear Audio: Say goodbye to muddy sound! Enhance your audio to make voices clearer and magically remove distracting background noise. Your message will finally cut through the noise.
- Captions Made Easy: Generate captions automatically and then customize their appearance to perfectly match your video’s aesthetic. Accessibility and style, all in one go!
Instagram Video Edits That Inform Your Future Content
“Edits” isn’t just about creating great videos; it’s about creating smarter videos. The app integrates powerful insights to guide your future creative decisions:
- Real-Time Performance Insights: Track how your reels are performing with a live insights dashboard right within the app. Understand what’s hitting the mark as it happens.
- Know Your Audience: Get a clear breakdown of engagement from both your loyal followers and those new eyes you’re reaching.
- Decode the Algorithm: Understand crucial factors that influence whether your reel gets recommended, like that all-important skip rate. Learn what Instagram trends are keeping your audience hooked!
- Data-Driven Creativity: Plan your next video masterpieces based on concrete data about what resonates with your audience. No more guesswork, just informed creative power.
The Latest Member of the Meta Family
According to Instagram CEO Adam Mosseri, Edits will be perfectly integrated into the Meta universe. It is also free. The app will also be used as a test lab for new functions that may later be rolled out on other Meta Apps like Instagram and Threads.
Latest Edits Features: June 2025 Updates
Instagram hasn’t just released Edits and left us hanging. They’ve kept their word and continued to update the app with new features. Here are the features that were added in June 2025:
- Teleprompter: Instagram Creators’ prayers have finally been answered! The official Instagram teleprompter is here via Edits and users are loving it so far. It allows you to read your reels scripts from any part of the screen with adjustable speed and text size sliders.
- Insights: Get real-time data, including views, reach, and follower growth gained from your 10 most recent reels. This will help you learn what’s working and imitate, tweak, and adapt your strategy.
- Advanced overlays: You can now express yourself even more in your overlays. Edit colors, opacity and filters for more engaging reels.
- Voice enhancer: Enhance your voiceovers with special effects and background noise removal.
- Improved Ideas Tab: You can now save audio in the ideas tab and leave sticky notes, which you can edit in full screen.
- Keyframes: More precise editing with a frame timeline that allows you to rotate, resize, and change the position of your clips.
- Additional Text Effects: More than 30 text options, including fonts, motion effects, and colors.
CapCut Alternative?
Users are loving Edits so far, with many making the permanent switch from CapCut. This means that Edits could well be a serious alternative to CapCut.
With the introduction of Edits, Instagram is responding to the growing demand for user-friendly video editing tools and positioning itself as a competitor to established apps such as CapCut
Other Video Editing Tools
In addition to the Edits app, there are already numerous tools that you can use to edit videos for Instagram and other platforms. Here are some of the most popular alternatives:
CapCut: Especially popular for TikTok videos, offering powerful editing features and AI-powered effects.
Adobe Rush: A professional app with advanced features for Creator.
VEED.io: A freemium alternative with an intuitive user interface and many creative tools.
Filmora: Filmora by Wondershare is a user-friendly tool that offers AI-powered features such as audio-to-text, background music, and video background removal.
Each of these apps has its strengths, but with the introduction of Edits, Instagram aim to offer a seamless solution – especially for creators who want to edit and post their videos directly on the platform.
Edit Your Videos with Instagram Edits: Schedule with Metricool
While “Edits” focuses on the creation process, remember that Metricool will continue to be your go-to hub for strategic planning, scheduling your posts (including those amazing new reels you create!), and analyzing your overall performance across all your social media platforms. Think of “Edits” as your dedicated video creation studio, and Metricool as your mission control for deploying and understanding your content strategy across multiple platforms.
More to Come
We’re incredibly excited about the potential of the “Instagram Edits app” to empower creators and elevate the quality of content we see on the platform. Get ready to unleash your creativity like never before! We’ll be keeping a close eye on all the latest developments, so stay tuned to the Metricool blog for more tips and tricks on how to make the most of this exciting new tool.
Are you excited about the new “Instagram edits app”? What features are you enjoying most so far? Let us know in the comments below!
