Instagram Reels Trends
If there’s one thing we’ve learned about Instagram this past year, it’s that Instagram Reels have taken the lead for the star content type on the network. As we found in our 2022 Instagram Study, Reels receive between two to twelve times more reach than feed posts.
After understanding its importance, Instagram has been adding improvements to the product, allowing creators to see what’s trending in Reels.
Find what’s trending on IG Reels
As other platforms continue to roll out new resources for creators, such as TikTok’s Creative Center, this new feature will allow creators to view what’s trending on Instagram Reels, and provide more analytics for your videos.
This allows creators to understand what is working in their content, and how they can further connect with their audience. These new metrics will include:
- Trending audio
- Trending hashtags
- Total watch time insights
- Average watch time insights
- Recognitions for reaching new milestones
How to access Reels Trends
This information will now have its own dedicated space in the app, through the Reels Trends tab inside a creator’s Professional Dashboard.
In order to access these analytics, you must have a Creator account on Instagram. This professional dashboard can be found inside your personal profile.
At the top of this dashboard, find the Check today’s Reels Trends tab to view all analytics. From here, you will see trending audio and trending hashtags. This will provide information into what topics are popular on the app, and what conversations are trending.
New Reels Insights
Along with Reels Trends, there will also be more insights for Reels, such as total watch time and average watch time. Reel analytics are important, to see how well the content is performing.
These metrics will appear in the Reels Insights section, which you will also see at the bottom of a posted Reel.
These two newly added metrics will indicate how engaged viewers are in the videos, and how you can improve your content to keep the audience engaged.
Instagram is also adding a new notification feature, to inform users how their Reels are contributing to their account growth. You will receive a notification for each new follower you have gained from a Reel.
How to use Instagram Reels Trends
With this new information, it’s important to understand how to take advantage of its full potential. This information is there to support the creator’s growth and provide a large scope of what’s working well on the app.
Even if some of the topics don’t relate to your niche, you can still understand what is gaining traction and user attention.
This new feature is a revolutionary addition to the app and will be useful for creators to understand how to stay competitive on the network. What do you think of this new Instagram feature? Let us know in the comments!
In the meantime, here is a guide to lead you through leveraging your Instagram marketing capabilities.
