Social Media Tools: Metricool vs. Loomly

With Metricool, success on social media is easier

Analyze in-depth & enjoy limitless planning with your social media copilot

More tools for less. Take your strategy to the next level from $0

For life. No credit card. No strings attached.

Yes, free. No trial period, no credit card, forever.

Extensive analysis of your accounts and competitors.

Learn the best times to publish.

Improve your workflow with our integrated approval system.

More than 2 million users trust Metricool

… and here’s why:

Source: G2 Comparative report Winter 2024

Comparison of plans

    • Free plan
    • Premium plans from
  • Metricool

    • $18 a month
  • Loomly

    • $32/month

Comparison of analytics and reports

    • Analytics
    • Competitor analysis
    • Web/blog analytics
    • Hashtag analysis
    • Social ads analysis
    • Report generator
    • Automatic reporting
    • Looker Studio Connector
  • Metricool

    • Complete for 11 accounts for $0
    • From $18/month
    • From $18/month
    • From $45/month
  • Loomly

    • Limited to 10 accounts for $32/month
    • From $60/month
    • From $131/month

Calendar and planner comparison

    • Connect to
    • Unlimited monthly content planning
    • Automatic publishing
    • Best Hours Generator
    • Approval system
    • Automatic content generator (autolists)
    • Multimedia and post library
    • Image and video editor
    • PDF scheduling (LinkedIn)
    • RSS Feed scheduling
    • Post promotion
    • AI Social Media Assistant
    • Drive Integration
    • Canva Integration
  • Metricool

    • Up to 11 different social media accounts
    • From $45/month for 15 brands
  • Loomly

    • Up to 10 different social media accounts
    • From $32/month for 1 brand

Ads manager comparison

    • Google Ads Analytics
    • Facebook Ads Analytics
    • TikTok Ads Analytics
    • Google and Facebook Ads campaign creator
    • Automatic results reporting
  • Metricool

  • Loomly

Team and other features

    • Team access and role management
    • White Label
    • Inbox management
    • Drive Integration
    • Canva Integration
    • Zapier Integration
    • Looker Studio Integration
  • Metricool

    • From $45/month for 15 brands
  • Loomly

    • From $32/month for 1 brand

What do our users say about us?

The only tool you need is just a click away

  • Manage your entire social media strategy from $0

    Analyze, plan, manage conversations, and create social media ad campaigns from one place.

  • Choose the right plan for you

    Create the experience you need. Whether you’re freelance, working for one or multiple clients, or as part of a social media team, you’ll find an ally in Metricool. Get much more, for much less

  • Our best-kept secret?

    We’re always here for you. No chatbots. No endless FAQs. Just real, human support tailored to your questions. When you need us, we’re ready to help.

For life. No credit card. No strings attached.