How to Monetize Your TikTok Account in 2025
With nearly 2 billion active users, TikTok is more than just a platform for trendy dances and funny videos. It provides users like you with the unique opportunity to earn money for the content they create. Knowing how to monetize your TikTok account can be the difference between posting for fun and turning your creativity into a career. Whether you’re growing a following or exploring a new niche, this guide covers ten TikTok monetization strategies to boost your income and grow your brand.
Worried about the size of your TikTok following? Don’t be! The TikTok algorithm rewards high-quality content over follower count. In fact, our 2025 social media study revealed a significant increase in average watch time on TikTok last year, making now an ideal time to boost your visibility and start earning!
10 TikTok Monetization Strategies to Boost Your Income in 2025
If you are already spending time creating content, why not learn how to get paid for it? From brand deals to reward programs, there’s more than one way to start making money doing what you love. Below, we’re breaking down the top ten ways to monetize your content on TikTok.
1. Join the TikTok Creator Rewards Program
If you are wondering how to monetize your TikTok account, the first place to start is the TikTok Creator Rewards Program. Previously known as the TikTok Creator Fund, the network created the Creator Rewards Program, an improved rewards feature for creators to monetize content.
Ready to sign up? Just make sure you check off these boxes first:
- You must be 18 or older
- Have at least 10,000 followers
- Have at least 100,000 video views in the last 30 days
- Your content must be high-quality and original
- Published videos have to be at least one minute and fit TikTok’s content mission to inspire joy and creativity in viewers
- Your account can’t have any history of Community Guidelines and Terms of Service violations
- You must be based in one of the eligible countries: United States, United Kingdom, France, Germany, Japan, South Korea, or Brazil
This program rewards creators’ premium content, encouraging creativity and high revenue potential. You can learn more by clicking here!
2. Collab With a Brand or Creator
Did you know that partnering with a TikTok influencer or creator can boost a brand’s advertising view-through-rate by 193%? High-quality branded sponsorships and influencer marketing campaigns can thrive on TikTok, winning both brands and content creators revenue and awareness.
To try this TikTok monetization strategy, check out the TikTok Creator Marketplace. Here you can find brands and creators for your next potential content partnerships. However, before you dive in, there are a few requirements to join, which include:
- Being at least 18 years old
- Owning a Personal (or Creator) account. Business accounts are not eligible
- Having over 100,000 followers
- Uploading at least three videos in the last 28 days
- Receiving over 100,000 likes on your videos in the past 28 days
- Living within the 24 countries where the TikTok Creator Marketplace is available
3. How to Monetize Your TikTok Account With Affiliate Marketing
Affiliate marketing is one of the easiest ways to start making money on TikTok. The best part? You don’t need a massive following to get started. Tons of brands now offer affiliate programs that allow you to earn a commission when someone buys a product using your unique affiliate link.
Big names like Amazon and Shopify have affiliate programs, and platforms like Impact, Rakuten, and Clickbank can help you connect with them. With TikTok’s built-in tools, you can tag products, add links, and create videos that feel more like real-life recommendations rather than ads. Just be sure to keep it natural and, most importantly, let your content do the selling!
4. Open a TikTok Shop
If you are looking to sell products, opening a TikTok shop can help you reach buyers directly through the app. TikTok has partnered with multiple e-commerce platforms like Shopify, Squarespace, and Wix, so setting up a TikTok shop is relatively easy.
Once your shop is open for business, you can tag your products in videos and lives, turning your content into a sales tool. This is a direct, effective way to monetize your TikTok account as a business owner. Here is the full list of TikTok Shop merchant and website integrations, as well as more information for your website’s TikTok Pixel and Events API.
What are the TikTok Shop Requirements?
To open your TikTok shop, you must:
- Be located in the United States
- Be at least 18 years old
- Have a valid US passport, driver’s license, or state ID
- Use a phone number and email associated with your TikTok Shop
- Have an accurate shop name
- Provide tax and bank information
5 Key Tips to Promote Your TikTok Shop
So, you’ve met all the requirements to set up your TikTok shop. Now it’s time to get people shopping. Here’s how to get your products in front of the right eyes:
- Optimize your catalog and products for TikTok. Be sure your TikTok storefront is in your bio. Your storefront should be organized and showcase your popular items first. Products should have a clear description, with as much detail as possible.
- Post about your TikTok Shop. Create original, high-quality content to promote your products or services. Audiences are drawn to authentic, relatable videos that target key pain points or desires.
- Showcase your items in consistent posts and lives. Get creative with your promotions and share your personal experiences. Offering real-life examples and results is likely to resonate with users.
- Add clear CTAs to your captions and descriptions to drive traffic and encourage viewers to perform a specific action.
- Be authentic. Show how your product fits into daily life, and speak directly to your audience’s goals or challenges.
5. Go Live and Start Collecting
If you are exploring how to monetize your TikTok account, going live is a great place to start. TikTok allows you to earn real money through virtual gifts from fans during livestreams. When a viewer sends you a gift, you can convert it into Diamonds (TikTok’s digital currency). From there, you can redeem those Diamonds for cash.
Before you can begin collecting Diamonds, you must:
- Live in a country where Diamonds are available
- Be 18 years of age or older
- Have a TikTok account that is in good standing and adheres to the community guidelines and terms of service
- Be eligible for features that allow you to collect Diamonds on live
Source: tiktok.com
6. Launch TikTok ads
As the world’s third most popular mobile app behind Facebook and Instagram, TikTok’s reach is huge. Advertising on TikTok can be a strong social-selling channel, with a seamless in-app experience and an impulsive audience.
TikTok campaigns can boost sales and brand awareness on the app, especially when high-quality, eye-catching video assets are used.
Follow this TikTok ad guide about ad types, placements, objectives, and best practices for launching your first campaign.
7. Sell Digital Products or Services
One of the most practical TikTok monetization strategies is selling digital products and services directly through your content. TikTok’s in-post links and links in bio allow businesses to drive traffic and educate their audience about their digital products or services.
Link in bio tools like Linktree, Metricool, and Stan Store offer customizable link pages. For example, Metricool’s SmartLinks lets you add custom buttons, backgrounds, and even track which links are getting the most clicks. It’s clean, simple, and gives you real insight into what’s working.
8. Monetize Your TikTok Account With Content Subscriptions
TikTok offers exclusive content subscriptions, giving you a way to share private content, perks, and direct access to your biggest fans. TikTok’s content subscription program comes with three pricing tiers, so you can offer packages based on the perks you want to include.
To qualify, here’s what you’ll need:
- Be 18 years or older
- Have an account in good standing
- Have at least 10,000 followers
- Have 100,000 video views in the past 30 days or meet LIVE eligibility
You can check your eligibility within TikTok Studio, under the monetization section.
9. Start Earning With User-Generated Content
User-generated content has become increasingly popular on TikTok for its authentic nature and messaging. While traditional user-generated content was not paid, brands have established user-generated content marketing to reward genuine customers.
If you are an aspiring user-generated content creator, designing a professional portfolio to exemplify your work to brands is more likely to land you a collaboration. This also allows you to set fair prices and showcase your niche talent.
10. Use TikTok as a Launchpad
TikTok is great for visibility, but the real money comes from what happens after someone finds your content. One smart way to monetize your TikTok account is by using it to guide your followers to platforms with long-term earning potential. YouTube (hello, AdSense), email newsletters, or supporter hubs like Patreon or Ko-fi let you build deeper connections and a more consistent income.
Elevate Your TikTok Content With Metricool’s Free Course
Are you ready to become a TikTok expert? Metricool’s free TikTok course is your next step! In just three weeks, you’ll go from the basics to pro-level strategy, helping you grow your account and discover new TikTok monetization strategies. Sign up for free below!
What can you expect from this course?
- On-demand and unlimited access to all modules and resources, even after the course ends
- Templates, homework, and real-life examples to apply in realistic scenarios
- Three-week email guide to accompany you with extra content and valuable tips
