What’s Trending on Pinterest? Freshest Spring Pinterest Trends in 2025
Pinterest continues to be a powerhouse platform filled with inspiration, creativity, and a place for creators and businesses to leverage their brands. While this platform continues to favor aesthetic content, Pinterest trends are ever-changing. This platform has great potential for businesses to drive traffic to their sites, showcase their products, and build a reputation for their brand.
So, what’s trending on Pinterest in 2025? This article will cover seven trends taking over the winter season in 2025.
Top Monthly + Seasonal Pinterest Trends: May 2025
They say art imitates life, and that’s for sure true on Pinterest in Winter. With the cold weather inspiring more of us to stay at home, recipe ideas are some of the most popular “art” on Pinterest in this season. Seasonal nail designs and winter fashion inspo are also popular, for those times when we have no choice but to face the cold!
To grow your brand or business’s presence on Pinterest, you can use these trends and content topics to adapt to connect with your audience deeply. You can also find examples of pins that have taken off on the platform, so you can gain inspiration when creating your next pins and boards.
Pinterest SEO strategies are the perfect way to increase visibility and rank your content on the platform. The platform has also launched a Pinterest Trends site, where you can view which keywords and topics are trending across the platform. You can even search keywords in your industry to find what your audience is looking for.
On this site, you can view the top monthly trends for your region to see what is highly searched on Pinterest. View the top trends or search for keywords related to your industry to see how they rank.
These trends track the weekly, monthly, and yearly changes. The filters allow you to narrow your results by trend type (top monthly trends, yearly trends, growing trends, seasonal trends), date, interests, keywords, age, and gender.
Below are the top trending keywords for monthly, seasonal, and growing trends for January. These keywords can be integrated into content for increased visibility and reach. When on the Pinterest Trends site, click on individual keywords to analyze the interest over time including related trends, demographics, and popular pins.
Source: Pinterest Trends
Spring Nails
One of the top trends all year round is nail inspo. Simply add the relevant month, season or upcoming holiday to the word “nails”, and it’s sure to be trending. Top trending keywords in spring include:
| Pastel easter nails | +1,000% monthly change |
| Blue and white floral nails | +1,000% monthly change |
| April nails ideas | +800% monthly change |
| Fun spring nails | +300% monthly change |
| Silver prom nails acrylic | +200% monthly change |
| Orange spring nails | +200% monthly change |
| Funky spring nails | +200% monthly change |
Source: Pinterest Trends
When it comes to nail designs, Pinterest is the place to go. Every season, users search the platform for new ideas. This includes Easter and Spring-themed nail designs, as you can see above.
Recipe Ideas
As the weather improves (yay!), we all naturally start looking for light, fresh recipe ideas that we can make quickly. Check out these Spring recipe trends for easy cooking inspo that will leave you more time to enjoy the sun.
| Dandelion recipes | +500% monthly change |
| Morel mushroom recipes | +400% monthly change |
| Summer pasta salad recipes | +300% monthly change |
| Spring salad recipes | +300% monthly change |
| Summer salad recipes | +200% monthly change |
| Summer grilling recipes | +200% monthly change |
| Healthy summer recipes | +200% monthly change |
| Matcha drink recipes | +200% monthly change |
| Summer crockpot recipes | +200% monthly change |
Source: Pinterest Trends
Date Planning Inspo
Spring is prime dating season. When the sun shines, so do our hearts, and with prom season and beautiful picnic weather, there are plenty of opportunities for love to blossom in Spring. Here are the best date-related trends for this season.
| Prom date poses | +200% monthly change |
| Prom date pictures | +100% monthly change |
| Summer date night outfit | +90% monthly change |
| Picnic date | +60% monthly change |
| Date night outfit summer | +50% monthly change |
| Casual dinner date outfit | +50% monthly change |
| Park date outfits | +40% monthly change |
Source: Pinterest Trends
Spring style
Fashion is another topic that you can expect to trend all year round. Spring and summer fashion trends are now taking off as we prepare to show off our style in the sun.
| Cool street fashion | +300% monthly change |
| Mens fashion summer | +200% monthly change |
| Linen style fashion | +100% monthly change |
| Genderless fashion | +100% monthly change |
| Summer fashion outfits | +100% monthly change |
| Colorful fashion | +80% monthly change |
Source: Pinterest Trends
Spring TV & Entertainment
Although we spend more time outside during Spring, the evenings are still perfect for enjoying our favorite series or new movies. Here are some of the entertainment trends captivating Pinterest users this season.
| Minecraft movie outfits | +10,000% monthly change |
| Minecraft movie | +3,000% monthly change |
| Movie night foods | +100% monthly change |
| White lotus aesthetic | +100% monthly change |
| White lotus | +70% monthly change |
| Abby the last of us | +50% monthly change |
| The last of us part 2 | +50% monthly change |
Source: Pinterest Trends
Pinterest Management and Content Inspiration
Viewing these trends is one thing, but how can your brand integrate this into your Pinterest marketing strategy? Despite what you may think, there is space for any industry or brand on Pinterest. From education to inspiration, how-to’s, guides, downloadables, and aesthetics. Sharing value with your audience can look different for everyone.
We recommend analyzing your Pinterest account to understand which content has performed best in the past. Metricool’s social media analytics tool shows your pin impressions, engagement, clicks, and saves.
Pinterest’s Business Hub also provides in-depth analytics to track your results and audience insights to continue creating powerful content. View your top pins and boards to create related content.
Managing your Pinterest account means you need a content calendar to ensure consistency and create content that will resonate with your audience. Scheduling content alleviates headaches and inconsistency for social media managers.
Metricool’s social media planner auto-publishes content across multiple platforms at once. Schedule Pinterest pins and access Google Drive and Canva integrations to centralize your social assets and tools. Connect and schedule to multiple channels simultaneously and optimize your work. The best part is you can do this for free with your Metricool account.
