What’s Trending on Pinterest? Hottest Summer Pinterest Trends in 2025
Pinterest continues to be a powerhouse platform filled with inspiration, creativity, and a place for creators and businesses to leverage their brands. While this platform continues to favor aesthetic content, Pinterest trends are ever-changing. It has great potential for businesses to drive traffic to their sites, showcase their products, and build a reputation for their brand.
So, what’s trending on Pinterest in 2025? This article will cover seven trends taking over the summer season in 2025.
Top Monthly + Seasonal Pinterest Trends: June 2025
They say art imitates life, and that’s for sure true on Pinterest in Summer. With the hot weather inspiring us to spend more time outside, creativity thrives on Pinterest during this season. Seasonal nail designs and summer fashion inspo are also popular, and of course, travel plans!
To grow your brand or business’s presence on Pinterest, you can use these trends and content topics to adapt to connect with your audience deeply. You can also find examples of pins that have taken off on the platform, so you can gain inspiration when creating your next pins and boards.
Pinterest SEO strategies are the perfect way to increase visibility and rank your content on the platform. The platform has also launched a Pinterest Trends site, where you can view which keywords and topics are trending across the platform. You can even search keywords in your industry to find what your audience is looking for.
On this site, you can view the top monthly trends for your region to see what is highly searched on Pinterest. View the top trends or search for keywords related to your industry to see how they rank.
These trends track the weekly, monthly, and yearly changes. The filters allow you to narrow your results by trend type (top monthly trends, yearly trends, growing trends, seasonal trends), date, interests, keywords, age, and gender.
Below are the top trending keywords for monthly, seasonal, and growing trends for January. These keywords can be integrated into content for increased visibility and reach. When on the Pinterest Trends site, click on individual keywords to analyze the interest over time, including related trends, demographics, and popular pins.
Source: Pinterest Trends
Spring Nails
One of the top trends all year round is nail inspo. Simply add the relevant month, season or upcoming holiday to the word “nails”, and it’s sure to be trending. Here are the top Summer nail trends keywords:
| Lady bug nails | +3,500% monthly change |
| June nails | +2,000% monthly change |
| Summer nails 2025 | +700% monthly change |
| Casual summer nails | +600% monthly change |
| Aura nails with gold | +400% monthly change |
| Fun summer nails | +400% monthly change |
| Summer nails dip | +400% monthly change |
Source: Pinterest Trends
When it comes to nail designs, Pinterest is the place to go. Every season, users search the platform for new ideas. This includes June and Summer-themed nail designs, as you can see above.
Recipe Ideas
Summer is all about light foods like salads and cool drinks, as well as desserts for your barbecues. Check out these Summer recipe trends for easy cooking inspo that will leave you with more time to enjoy the beautiful weather.
| Cesar salad recipe | +6,500% monthly change |
| Limoncello recipes | +4,500% monthly change |
| Kilbasa sausage recipes | +4,000% monthly change |
| Best rhubarb recipes | +1,000% monthly change |
| Fresh peach recipes | +600% monthly change |
| Grandma’s pound cake recipe | +500% monthly change |
| Strawberry rhubarb recipes | +400% monthly change |
| Watermelon recipe | +400% monthly change |
| Summer dessert recipes | +300% monthly change |
Source: Pinterest Trends
Date Planning Inspo
Summer is great for dating. Everyone is happier and more open to love and there are more fun and romantic things to do. Here are the best date-related trends for this season.
| Healthy date recipes | +10,000% monthly change |
| Clay date inspo pics | +100% monthly change |
| Summer date ideas | +100% monthly change |
| Drive in movie date | +100% monthly change |
| Casual date night outfit summer | +100% monthly change |
| Picnic date food | +50% monthly change |
| Beach date outfit | +30% monthly change |
Source: Pinterest Trends
Summer style
Fashion is another topic that you can expect to trend all year round. Summer fashion trends are in full swing because we all want to show off our style in the sun.
| Summer fashion inspo | +10,000% monthly change |
| Style core aesthetics | +10,000% monthly change |
| Bridesmaid hairstyles | +4,000% monthly change |
| Low manipulating natural hair styles | +200% monthly change |
| Summer style | +100% monthly change |
| Summer hair styles | +90% monthly change |
Source: Pinterest Trends
Summer Travel
We spend more time outside during Summer, it’s one of the joys of the season. The fortunate among us love to travel during this season, especially with family, so we’re constantly searching for holiday ideas. Here are some of the most popular travel/holiday-related keywords:
| Travel essentials | +300% monthly change |
| Beach trip packing list | +90% monthly change |
| Summer travel outfit | +80% monthly change |
| Beach vacation packing list | +70% monthly change |
| Nature activity for kids | +60% monthly change |
| Vacation essentials | +50% monthly change |
| Europe travel outfits | +30% monthly change |
Source: Pinterest Trends
Pinterest Management and Content Inspiration
Viewing these trends is one thing, but how can your brand integrate this into your Pinterest marketing strategy? Despite what you may think, there is space for any industry or brand on Pinterest. From education to inspiration, how-to’s, guides, downloadables, and aesthetics. Sharing value with your audience can look different for everyone.
We recommend analyzing your Pinterest account to understand which content has performed best in the past. Metricool’s social media analytics tool shows your pin impressions, engagement, clicks, and saves.
Pinterest’s Business Hub also provides in-depth analytics to track your results and audience insights to continue creating powerful content. View your top pins and boards to create related content.
Managing your Pinterest account means you need a content calendar to ensure consistency and create content that will resonate with your audience. Scheduling content alleviates headaches and inconsistency for social media managers.
Metricool’s social media planner auto-publishes content across multiple platforms at once. Schedule Pinterest pins and access Google Drive and Canva integrations to centralize your social assets and tools. Connect and schedule to multiple channels simultaneously and optimize your work. The best part is you can do this for free with your Metricool account.
