What’s Trending on Pinterest? Hottest Autumn Pinterest Trends in 2024
Pinterest continues to be a powerhouse platform filled with inspiration, creativity, and a place for creators and businesses to leverage their brands. While this platform continues to favor aesthetic content, Pinterest trends are ever-changing. This platform has great potential for businesses to drive traffic to their sites, showcase their products, and build a reputation for their brand.
So, what’s trending on Pinterest in 2024? This article will cover seven trends taking over the fall season in 2024.
Top Monthly + Seasonal Pinterest Trends: October 2024
Fall is Pinterest’s Super Bowl, the season for cozy aesthetics and holiday inspiration. Generations young and old are searching the platform for themed ideas, from Halloween decor to HoCo hairstyles.
To grow your brand or business’s presence on Pinterest, you can use these trends and content topics to adapt to connect with your audience deeply. You can also find examples of pins that have taken off on the platform, so you can gain inspiration when creating your next pins and boards.
Pinterest SEO strategies are the perfect way to increase visibility and rank your content on the platform. The platform has also launched a Pinterest Trends site, where you can view which keywords and topics are trending across the platform. You can even search keywords in your industry to find what your audience is looking for.
On this site, you can view the top monthly trends for your region to see what is highly searched on Pinterest. View the top trends or search for keywords related to your industry to see how they rank.
These trends track the weekly, monthly, and yearly changes. The filters allow you to narrow your results by trend type (top monthly trends, yearly trends, growing trends, seasonal trends), date, interests, keywords, age, and gender.
Below are the top trending keywords for monthly, seasonal, and growing trends for October. These keywords can be integrated into content for increased visibility and reach. When on the Pinterest Trends site, click on individual keywords to analyze the interest over time including related trends, demographics, and popular pins.
Source: Pinterest Trends
Fall nails designs
One of the top trends this fall, and arguably every fall, is nail design inspiration. Top trending keywords include:
| October nails | +600% monthly change |
| Simple fall nails | +400% monthly change |
| Halloween nails | +300% monthly change |
| Fall season nails | +300% monthly change |
| Fall nail colors | +200% monthly change |
| Fall nails | +200% monthly change |
| Autumn nails | +100% monthly change |
Source: Pinterest Trends
When it comes to nail designs, Pinterest is the place to go. Every season, users search the platform for new ideas. This includes Halloween and fall-themed nail designs, as you can see above.
DIY Halloween and Fall inspiration
Of course with October comes the pre-Halloween hype. Pinterest users come to the platform for pumpkin-decorating ideas and DIY crafts for a festive home. As you can see, the list of creative Halloween and fall decorations is extensive.
However, for creators and brands, this could help boost your content and direct traffic to your website.
| Creative pumpkin painting ideas: | +10,000% monthly change |
| October whiteboard ideas | +10,000% monthly change |
| Funny pumpkin painting ideas | +5,500% monthly change |
| White pumpkin painting ideas | +4,500% monthly change |
| Mini pumpkin painting ideas | +4,000% monthly change |
| October quotes | +3,500% monthly change |
| Easy pumpkin painting ideas | +3,500% monthly change |
| Pumpkin painting ideas | +1,500% monthly change |
| October wallpaper aesthetic | +1,500% monthly change |
| October wallpaper | +1,500% monthly change |
| Pumpkin carving ideas | +900% monthly change |
| Halloween wallpaper | +300% monthly change |
| Fall wallpaper | +100% monthly change |
| Fall aesthetic | +30% monthly change |
Source: Pinterest Trends
Hello October
Pinterest users celebrate October on the app, creating content to share the October vibes and aesthetics. Below are some of the top related pins:
| Happy October | +10,000% monthly change |
| October 1st | +10,000% monthly change |
| Welcome October | +10,000% monthly change |
| Hello October images | +10,000% monthly change |
| October calendar | +1,500% monthly change |
| October | +1,000% monthly change |
| October vibes | +700% monthly change |
| October aesthetic | +100% monthly change |
| Fall aesthetic | +30% monthly change |
Source: Pinterest Trends
Fall style
Sweater weather is here, and users search the platform for this year’s top fashion advice. Younger users are looking for Homecoming inspiration, a sign that Pinterest has a large Gen Z demographic.
| Pumpkin patch outfit | +500% monthly change |
| Pumpkin patch dress to impress | +400% monthly change |
| Homecoming hairstyles | +300% monthly change |
| Halloween costume ideas | +200% monthly change |
| Fall outfits | +70% monthly change |
| Hoco dresses | +20% monthly change |
Source: Pinterest Trends
Autumn recipes
The busyness of the fall drives users to cook quick and easy meals for their families and enjoy the season’s finest delicacies. This year, Halloween and fall charcuterie are also trending on socials.
| Halloween baking ideas | +1,000% monthly change |
| Pumpkin cookies | +200% monthly change |
| Pumpkin desserts | +200% monthly change |
| Fall desserts | +100% monthly change |
| Pumpkin bread | +100% monthly change |
| Pumpkin muffins | +100% monthly change |
| Soup recipes | +100% monthly change |
| Crockpot recipes | +30% monthly change |
Pinterest Management and Content Inspiration
Viewing these trends is one thing, but how can your brand integrate this into your Pinterest marketing strategy? Despite what you may think, there is space for any industry or brand on Pinterest. From education to inspiration, how-to’s, guides, downloadables, and aesthetics. Sharing value with your audience can look different for everyone.
We recommend analyzing your Pinterest account to understand which content has performed best in the past. Metricool’s social media analytics tool shows your pin impressions, engagement, clicks, and saves.
Pinterest’s Business Hub also provides in-depth analytics to track your results and audience insights to continue creating powerful content. View your top pins and boards to create related content.
Managing your Pinterest account means you need a content calendar to ensure consistency and create content that will resonate with your audience. Scheduling content alleviates headaches and inconsistency for social media managers.
Metricool’s social media planner auto-publishes content across multiple platforms at once. Schedule Pinterest pins and access Google Drive and Canva integrations to centralize your social assets and tools. Connect and schedule to multiple channels simultaneously and optimize your work. The best part is you can do this for free with your Metricool account.
