What’s Trending on Pinterest? Current Trends for Winter 2026

Pinterest continues to be a powerhouse platform filled with inspiration, creativity, and a place for creators and businesses to leverage their brands. While this platform continues to favor aesthetic content, Pinterest trends are ever-changing. It has great potential for businesses to drive traffic to their sites, showcase their products, and build a reputation for their brand. 

So, what’s trending on Pinterest in 2026? This article will cover the trends taking over the platform at the start of this year.

2026 Pinterest Trends

We know what you’re here for, juicy, juicy data, so here it is. In our 2026 Social Media Study, we analyzed 446,977 posts from 10,772 accounts connected to Metricool. Here’s what we found:

Weekly Posts Increased

Average weekly posts went from 7 in 2024 to 10 in 2025, a 29% increase reflecting Pinterest’s continued growth. As more of us have begun to use the platform as a search engine, social media managers are producing more pins than ever to meet demand. There were 131.27% more Pins posted via Metricool last year compared to the year before.

Greater Reach & Engagement

Pins reach increased by 30% in 2025, while it was almost matched by engagement, which increased by 26%.

…What About the Impact?

There were huge drops in impressions (-59%) and interactions (-48%), External Clicks (-77%) Pin Clicks (-44%) and Saves (-43%).  On one hand, such decreases are to be expected with increased weekly posts. However, on the other hand, this also shows there is plenty of room for improvement for social media managers to better connect with Pinterest’s 570 million monthly active users.

Winter Seasonal Pinterest Search Trends: January 2026

Winter means inside time, so creativity thrives on Pinterest during this season. Seasonal nail designs and fashion inspo are also popular, and of course, travel plans!

To grow your brand or business’s presence on Pinterest, you can use these trends and content topics to connect with your audience deeply. You can also find examples of pins that have taken off on the platform, so you can gain inspiration when creating your next pins and boards.

Below are the top trending keywords for monthly, seasonal, and growing trends for January. These keywords can be integrated into content for increased visibility and reach.

Winter Nails Pinterest Trends

One of the top trends all year round is nail inspo. Simply add the relevant month, season, or upcoming holiday to the word “nails”, and it’s sure to be trending. Here are the top winter nail trends keywords:

Source: Pinterest Trends

When it comes to nail designs, Pinterest is the place to go. Every season, users search the platform for new ideas.

Winter Recipe Ideas

Comfort food is a top winter Pinterest trend, with many users searching the platform for inspiration. Check out these winter recipe trends for easy cooking inspo that will keep you warm.

Source: Pinterest Trends

Winter Date Planning Inspo on Pinterest

Winter is a low period for dating, but it doesn’t mean people should be lonely. Here are the best date-related trends for this season.

Source: Pinterest Trends

Winter Fashion Pinterest Trends

Fashion is another topic that you can expect to trend all year round. Winter fashion trends are in full swing for you to show off your style… when you’re brave enough to go out in the cold.

Source: Pinterest Trends

Winter Travel Pinterest Trends

Winter getaways are great, whether you’re escaping the cold or going skiing in the snow.. The fortunate among us love to travel during this season, especially with family, so we’re constantly searching for holiday ideas. Here are some of the most popular travel/holiday-related keywords:

Source: Pinterest Trends

How to Find Pinterest Trends 

Pinterest SEO strategies are the perfect way to increase visibility and rank your content on the platform. The platform has also launched a Pinterest Trends site, where you can view which keywords and topics are trending across the platform. You can even search keywords in your industry to find what your audience is looking for. 

On this site, you can view the top monthly trends for your region to see what is highly searched on Pinterest. View the top trends or search for keywords related to your industry to see how they rank. 

These trends track the weekly, monthly, and yearly changes. The filters allow you to narrow your results by trend type (top monthly trends, yearly trends, growing trends, seasonal trends), date, interests, keywords, age, and gender. 

When on the Pinterest Trends site, click on individual keywords to analyze the interest over time, including related trends, demographics, and popular pins.

Source: Pinterest Trends

Pinterest Management and Content Inspiration

Viewing these trends is one thing, but how can your brand integrate this into your Pinterest marketing strategy? Despite what you may think, there is space for any industry or brand on Pinterest. From education to inspiration, how-to’s, guides, downloadables, and aesthetics. Sharing value with your audience can look different for everyone. 

We recommend analyzing your Pinterest account to understand which content has performed best in the past. Metricool’s social media analytics tool shows your pin impressions, engagement, clicks, and saves. 

Pinterest’s Business Hub also provides in-depth analytics to track your results and audience insights to continue creating powerful content. View your top pins and boards to create related content. 

Managing your Pinterest account means you need a content calendar to ensure consistency and create content that will resonate with your audience. Scheduling content alleviates headaches and inconsistency for social media managers. 

Metricool’s social media planner auto-publishes content across multiple platforms at once. Schedule Pinterest pins and access Google Drive and Canva integrations to centralize your social assets and tools. Connect and schedule to multiple channels simultaneously and optimize your work. The best part is you can do this for free with your Metricool account.