What’s Trending on Pinterest? Coolest Winter Pinterest Trends in 2025
Pinterest continues to be a powerhouse platform filled with inspiration, creativity, and a place for creators and businesses to leverage their brands. While this platform continues to favor aesthetic content, Pinterest trends are ever-changing. This platform has great potential for businesses to drive traffic to their sites, showcase their products, and build a reputation for their brand.
So, what’s trending on Pinterest in 2025? This article will cover seven trends taking over the winter season in 2025.
Top Monthly + Seasonal Pinterest Trends: January 2025
They say art imitates life, and that’s for sure true on Pinterest in Winter. With the cold weather inspiring more of us to stay at home, recipe ideas are some of the most popular “art” on Pinterest in this season. Seasonal nail designs and winter fashion inspo are also popular, for those times when we have no choice but to face the cold!
To grow your brand or business’s presence on Pinterest, you can use these trends and content topics to adapt to connect with your audience deeply. You can also find examples of pins that have taken off on the platform, so you can gain inspiration when creating your next pins and boards.
Pinterest SEO strategies are the perfect way to increase visibility and rank your content on the platform. The platform has also launched a Pinterest Trends site, where you can view which keywords and topics are trending across the platform. You can even search keywords in your industry to find what your audience is looking for.
On this site, you can view the top monthly trends for your region to see what is highly searched on Pinterest. View the top trends or search for keywords related to your industry to see how they rank.
These trends track the weekly, monthly, and yearly changes. The filters allow you to narrow your results by trend type (top monthly trends, yearly trends, growing trends, seasonal trends), date, interests, keywords, age, and gender.
Below are the top trending keywords for monthly, seasonal, and growing trends for January. These keywords can be integrated into content for increased visibility and reach. When on the Pinterest Trends site, click on individual keywords to analyze the interest over time including related trends, demographics, and popular pins.
Source: Pinterest Trends
January Nails
One of the top trends all year round, is nail inspo. Simply add the relevant month, season or upcoming holiday to the word “nails”, and its sure to be trending. Top trending keywords in January include:
| nail inspirations | +400% monthly change |
| January nails | +1500% monthly change |
| Valentines nails | +2,500% monthly change |
| January nails ideas gel | +2,500% monthly change |
| February nails | +3,000% monthly change |
| Valentines day nails | +4,500% monthly change |
| cherry nails inspo | +10,000% monthly change |
Source: Pinterest Trends
When it comes to nail designs, Pinterest is the place to go. Every season, users search the platform for new ideas. This includes Valentine’s and winter-themed nail designs, as you can see above.
Recipe Ideas
We all turn into chefs and bakers in the winter time. To be honest, I only cook more now because the heat from the oven keeps me warm… Anyway, here are some of the top trending recipe related keywords in January.
| smoothie recipies | +100% monthly change |
| recipe ideas | +100% monthly change |
| delicacy food | +200% monthly change |
| homemade mayonaise | +300% monthly change |
| healthy homemade recipes | +400% monthly change |
| winter salad recipes | +500% monthly change |
| new air fryer recipes | +2000% monthly change |
| king cake recipe | +2000% monthly change |
| game day recipes | +10,000% monthly change |
Source: Pinterest Trends
Date Planning Inspo
Love is in the air in winter. The cold makes us all want to snuggle and of course, Valentine’s day is in Februrary, which adds to the romantic tone of this season. Tope trending words on this topic include the following:
| date planning inspo | +10,000% monthly change |
| valentines date night outfit | +4,000% monthly change |
| valentines date ideas | +2,000% monthly change |
| valentines outfits for women dates | +1,500% monthly change |
| baddie date night outfit | +200% monthly change |
| couples date night aesthetic | +100% monthly change |
| date night looks | +80% monthly change |
Source: Pinterest Trends
Winter style
Fashion is another topic that you can expect to trend all year round. Winter fashion related keywords are most popular in January, but we can see spring keywords also growing, thanks to the early trend-searchers out there.
| winter fashion inspo | +10,000% monthly change |
| black men street fashion | +900% monthly change |
| older women fashion | +500% monthly change |
| spring 2025 fashion trends | +400% monthly change |
| 90s rnb fashion | +300% monthly change |
| spring fashion | +300% monthly change |
Source: Pinterest Trends
Winter TV & Entertainment
Being inside all the time means we need entertainment. Apart from scrolling on social media, Netflix (or Hulu, or HBO Max, or Disney + etc. ) and chill is one of our favorite activities at this time. Here are some of the related trending keywords in January.
| thanos squid game | +10,000% monthly change |
| squid game | +6000% monthly change |
| thanos | +3000% monthly change |
| alternative disney princesses | +500% monthly change |
| sonic heroes | +500% monthly change |
| aaron pierre | +400% monthly change |
| luna snow | +70% monthly change |
Source: Pinterest Trends
Pinterest Management and Content Inspiration
Viewing these trends is one thing, but how can your brand integrate this into your Pinterest marketing strategy? Despite what you may think, there is space for any industry or brand on Pinterest. From education to inspiration, how-to’s, guides, downloadables, and aesthetics. Sharing value with your audience can look different for everyone.
We recommend analyzing your Pinterest account to understand which content has performed best in the past. Metricool’s social media analytics tool shows your pin impressions, engagement, clicks, and saves.
Pinterest’s Business Hub also provides in-depth analytics to track your results and audience insights to continue creating powerful content. View your top pins and boards to create related content.
Managing your Pinterest account means you need a content calendar to ensure consistency and create content that will resonate with your audience. Scheduling content alleviates headaches and inconsistency for social media managers.
Metricool’s social media planner auto-publishes content across multiple platforms at once. Schedule Pinterest pins and access Google Drive and Canva integrations to centralize your social assets and tools. Connect and schedule to multiple channels simultaneously and optimize your work. The best part is you can do this for free with your Metricool account.
