How to Post on Multiple Social Media Platforms At Once
Staying active on multiple social media platforms can be overwhelming for content creators and social media managers. Each platform has unique audiences, preferences, and features, meaning brands must adapt to each. How can you post on multiple social media platforms at once?
Jumping between platforms to post, view insights, and create content is a hassle. Utilizing a single social media management platform can save time and energy, with the ability to create and share content across multiple platforms simultaneously.
This article explores sharing to multiple platforms at once and the cross-posting strategy.
What is Cross-Posting on Social Media?
Posting to multiple platforms at once, also known as cross-posting, is the act of sharing the same content across multiple channels. Social media managers and content creators utilize this method to amplify their content and reach a wider audience. For example, Meta has made it very simple to cross-post to Instagram, Facebook, and now Threads.
However, just because you can cross-post to multiple platforms at once, should you? Each platform has its own algorithms, trends, and features, therefore, posting the same content across all active channels may not be the best strategy.
We recommend modifying your content to match your audience’s preferences and interests. Instead of spending hours changing and manually publishing your content to each platform, we have a content planning hack to optimize your processes.
Benefits of Posting to Multiple Social Media Channels
The ability to post to multiple channels simultaneously is not just convenient, it’s smart. Staying active on multiple channels can help reach your marketing goals and increase your brand visibility. Here are a few other advantages to posting to multiple social media channels:
- Unify your brand voice to increase recognition and consistency across multiple channels.
- Reach a wider audience and connect with different potential customers on their preferred platforms.
- Cut marketing costs through organic strategies and repurposing content without spending money on paid campaigns.
- Streamline communication and clear any confusion about your products or services, supplying resources to learn more and visit your sites.
- Analyze your efforts to see which channels bring the most visibility and optimize your efforts to fit these results.
- Save time: This is the most obvious benefit. Instead of dedicating time to uploading, writing captions, and adding hashtags for each platform individually, you can do it all in one centralized tool. This frees up hours in your week that can be put toward content creation, community engagement, or other high-value tasks.
- Efficient A/B Testing: Cross posting allows you to test content performance across different platforms. You can see which video formats, captions, or calls to action resonate most with different audiences, providing valuable data for future content strategies.
- Reduce the risk of Errors: Manual, repetitive tasks often lead to mistakes. A single scheduling dashboard with a preview function minimizes the chances of typos, incorrect links, or missed posts.
How To Post to All Your Social Media Accounts At Once
Scheduling your social media content to all of your platforms at once can save you a ton of time. As social media marketers, we often look to a third-party planning platform. But these platforms can often come with a hefty price.
How to post on multiple platforms for free
Metricool is a tool that allows you to analyze, manage, and monitor the success of all your digital content. With Metricool’s Multiposting feature, it makes posting on multiple platforms a breeze. By using this feature, you can edit the same post to adapt it to different networks where you want to publish it, simultaneously.
To access the multiposting feature, all you have to do is:
- Go to the Planning page of your Metricool account and click Create a new post or anywhere on your calendar.
- Highlight the networks you want to post to and upload the image(s) or video(s). This will be your template.
- Connect your Google Drive and Canva account to locate your social assets without leaving Metricool.
- Now, edit and adapt the text and image according to the social network for each post. For example, reduce the copy to 280 characters on Twitter, add links on LinkedIn, and hashtags for Instagram.
- You can even remove the images or videos from one of the networks if you prefer, for example, to make a tweet without a photo and add a GIF instead.
- On the right-hand side, preview your posts per platform.
- Optimize your caption with Metricool’s AI assistant, allowing you to optimize the copy per network.
- Choose the time and day to post it, or leave it as a draft.
- When you go to the visual calendar, you will see all the posts created, separated by the social network on the chosen date. Now you can drag and move them, choosing better times, according to the social network.
As you can see in this image when clicking “Edit by Network”, navigate to each network’s tab to change, which will not affect the posts.
Don’t have a Metricool account yet? Sign up with the button below and start posting on multiple platforms for FREE 👇🏾
How to Post Videos on Multiple Social Media Platforms at Once
- Master Video Dimensions and Ratios: The “one-size-fits-all” approach can fall flat. A vertical video for TikTok or Instagram Reels looks great on those platforms but might not perform well on Facebook or X, which traditionally favor a landscape or square format.
- TikTok & Reels (Instagram): Vertical, 9:16 aspect ratio (1080×1920 pixels).
- Facebook & Instagram Feed: Square, 1:1 aspect ratio (1080×1080 pixels) or vertical, 4:5 aspect ratio (1080×1350 pixels).
- X (formerly Twitter): Landscape, 16:9 aspect ratio (1920×1080 pixels).
- YouTube: Horizontal/Landscape, 16:9 aspect ratio (1920×1080 pixels) for long-form videos.
- Adjust Video Lengths: While short-form video content has a lot of overlap, be aware of the maximum video lengths for each platform.
- TikTok: Up to 10 minutes.
- Instagram Reels: Up to 90 seconds.
- X: Up to 140 seconds for most users.
- Facebook: Up to 240 minutes.
Tips to Consider When Cross-Posting on Social Media
There are several reasons why posting to all social media platforms could risk the success of your social media strategy. Some of the key reasons include:
- Each platform has a different audience. Each platform has unique demographics, a major factor to consider when deciding what to post. This means that they prioritize different types of content and information. With Metricool, you can view your audience demographics on each platform:
- Users prioritize different types of content for each platform. There are multiple platforms for a reason. For example, you do not go on LinkedIn to watch funny short-form videos, instead, you are probably scrolling that app to maybe apply for a job or learn more about the industry you are in.
- Different optimal times. Each platform has different best posting times. This means the different audiences on each platform tend to scroll at different times. For example, if your audience on Facebook is older, their scrolling times may be earlier in the morning if your audience on TikTok is younger, they may be scrolling later at night. Metricool offers the best time to post features for each and every platform.
- Post limitations. Each platform has different posting limitations or characteristics. For example, the character limit differs on all platforms, adding links on Facebook and LinkedIn is a beneficial part to include in your posts but, in regards to Instagram links are not allowed, and image sizes differ for each platform.
It is clear that there are plenty of things to consider when posting on multiple platforms, but what if we told you that there is a tool that makes this so much easier? Keep reading!
If you are here and want to learn about how to save time by posting on multiple channels, it is likely that our other blog on managing multiple social media platforms. Be sure to click the button below:
Why Metricool Is the Ideal Tool for Cross-Posting
For solo social media managers, agencies, creators, and entrepreneurs who value efficiency and data, Metricool is a powerful app for posting on multiple social media platforms.
- Unified Calendar: See your entire video content plan for all your platforms in one clear calendar view.
- Direct Publishing: Metricool has native integrations that allow you to post videos directly to your profiles, which is crucial for maintaining quality and reliability.
- Content Customization: The platform’s composer allows you to easily tailor your caption, hashtags, and even the video file itself for each platform within a single workflow.
- Optimal Timing Recommendations: No more guessing when your audience is online. Metricool’s analytics tell you exactly when to post for maximum impact.
- Comprehensive Analytics: After your videos are published, you can analyze their performance across all platforms in a unified dashboard. Compare reach, engagement, and more to see what’s working.
- Affordability and Scalability: Metricool offers a robust free plan and scalable paid plans that grow with your business, making it an excellent choice whether you’re a single creator or an agency managing multiple clients.
Mastering how to post videos on multiple social media platforms at once is a fundamental skill for content creators today. By using a smart, integrated approach with a powerful tool like Metricool, you can transform a time-consuming chore into a streamlined, strategic part of your workflow, ensuring your video content always reaches its full potential.
