Product Updates – March 2026

New breakdowns and metrics

We’ve added Instagram account insights to give you a more detailed view of your content performance:

Breakdowns by content type:

• Comments
• Likes
• Reach
• Saves
• Shares
• Total interactions
• Views

Breakdowns by follower/non-followers type:

• Reach
• Views

Breakdowns by contact button type

• Profile & contact taps: Taps on address, call, email, or text buttons

New metric

• Accounts engaged: Number of accounts that interacted with your content

Improvements to TikTok music and marking AI-generated content

Personal accounts
Mark content as AI-generated. Go to TikTok presets > Mark as “AI generated” content. 

Business accounts
Scroll through the music editor easily to access the full track. You can also preview the music sound in the post preview.

Detailed analytics

Get access to advanced LinkedIn analytics and track your posts in detail during their first 15 days.

LinkedIn detailed analytics are only available on Advanced plans.

Other important updates

• New Affiliate program: Try the affiliate program with a completely new experience. If you’re interested in earning money by recommending Metricool, you can access the program from the side menu > Affiliate program.  
• Copy post to multiple brands with different dates: Copy a post from the planner to any brands you want, choosing the publication date for each brand.  
• Custom conversions available in Looker Studio: Include your Meta Ads custom conversions in your Looker Studio reports. Now you won’t lose any info between what Meta Ads shows and LS. Connect or refresh your data source, and all conversions from your active campaigns in the last 12 months will appear automatically.  
• Increased limits for Recurring schedule: Schedule posts up to 6 months in advance (previously 3 months), with a limit of 200 posts at a time.

What features would you like to see us add next? Remember that you can always send your feedback, we really read it all, and use it to decide our next steps!