Product Updates – September 2025
Threads – Choose who replies to your posts and new metric
We have 2 new features in Threads. From now on, you can decide who’s allowed to reply to your posts on Threads:
- Everyone
- Profiles you follow
- Followers
- Mentioned profiles
On top of that, there’s a new metric: Profile views available in Content.
Planner (YouTube) – Add a YouTube video to a playlist
Before, if you uploaded a YouTube video, you had to go to YouTube to add it to a playlist; that’s over. Now you can schedule a video to be added to a playlist directly from the planner, using YouTube presets.
In the presets, there’s a new field to choose which playlists the video will be added to once it’s published.
LinkedIn – New professional metrics
Haven’t connected your LinkedIn account yet? With the Starter plan or higher, you get access to more brands, reports, and more.
Instagram Edits – Share with Metricool
If you use the Edits app, this is for you. We’ve heard that uploading videos from the Edits app may be positively affecting the reach of the videos you upload.
When you edit a video with Edits and share it, you’ll be able to send it to Metricool. If you have the Metricool app installed (iOS | Android), it will open the planner and automatically insert the Edits video.
UX/UI – Hide disconnected networks
We had received a lot of complaints about this, so we’ve fixed it 👏🏻: We’ve improved the sidebar menu in the analytics section. Now, we’ll only show the connected networks; no more seeing the “+” in the sidebar when you don’t have a network connected.
You’ll be able to see the rest and connect them by clicking the connections button or in brand settings.
What features would you like to see us add next? Remember that you can always send your feedback, we really read it all, and use it to decide our next steps!