12 Content Marketing Tools for Productivity

Content marketing involves creating and sharing a wide range of content to build brand awareness, including social media posts, blog articles, guest posts, webinars, videos, eBooks, whitepapers, and infographics. Each piece of content should fit into a well-thought-out marketing strategy that aligns with your brand’s overall business goals.

To better create and evaluate this content, it’s important to have high-performance productivity tools in your arsenal. These tools streamline different processes, making your content marketing efforts more efficient and impactful across different teams. Below, you’ll find 12 content marketing tools that address various tasks related to analytics, workflow management, email marketing, social media content calendar organization and more.

Important Productivity Tools to Improve Content Marketing

Metricool

Metricool is an all-in-one content marketing tool to enhance your productivity. It’s designed to streamline and enhance content marketing efforts, integrating multiple functions into one platform:

• Content Planning: Metricool provides a robust content planning feature that enables marketers to manage their entire strategy from one interface.
• Social Media Integration: The tool integrates seamlessly with major platforms, including Instagram, Facebook, Threads, Pinterest, Google Ads, LinkedIn, TikTok, Twitch, YouTube, and X (formerly Twitter). This allows for efficient planning, scheduling, and publishing across multiple channels.
• Reporting and Analytics: Metricool offers detailed reports and analytics to help marketers assess engagement rates, audience demographics, and conversion metrics, facilitating campaign optimization and improved ROI.
• Social Media Management: With a drag-and-drop planner, users can schedule and auto-publish content across various channels, supporting cross-platform social media strategies.
• Best Posting Times: The tool identifies the best times to post based on platform engagement, ensuring that content reaches audiences when they are most active.
• Collaboration Tools: Metricool supports team collaboration with a structured content approval workflow, allowing for role assignments and ensuring alignment with marketing strategies.
• Ad Campaign Management: It provides tools for creating, planning, and monitoring ad campaigns on platforms like Google Ads and Facebook, enabling real-time analysis and optimization.
• User-Friendly Design: Designed for accessibility, Metricool caters to both experienced marketers and newcomers, featuring AI-generated copy ideas and trending hashtag suggestions.
• Visual Content Creation: The platform integrates with Canva, allowing users to design visually appealing content that aligns with their brand’s colors, fonts, and styles.
• All-in-One Solution: By consolidating multiple functions into one platform, Metricool allows marketers to focus on creating compelling content that resonates with their audience, streamlining the entire content marketing process.

Zapier

Automating repetitive tasks can significantly simplify the content development and sharing process. With Zapier, you can create “zaps,” which are automated workflows that trigger specific actions based on predefined patterns.

For instance, you can set up a zap to automatically share each new blog post as a Facebook update, ensuring your audience is always in the loop. Additionally, Zapier can facilitate file management by copying Gmail attachments to Dropbox and notifying you about new files received from collaborators. When it comes to email newsletters, you can configure Zapier to trigger MailChimp to send updates to all your subscribers seamlessly.

Zapier connects to a wide range of applications, including Metricool, Google Docs, Facebook Pages, MailChimp, Asana, Trello, Gmail, LinkedIn, and many more. You have the flexibility to customize these zaps according to your team’s workflow, allowing for a tailored approach that enhances productivity. By automating these processes, you can make content marketing not only more efficient but also a more enjoyable experience for your entire team.

Microsoft Office

While there are alternatives to Microsoft Office, the consensus remains clear: this software is the industry standard for a reason.

Content development is inherently collaborative, involving a team of marketing experts, researchers, writers, editors, and clients. Given that most professionals use Microsoft Office, it has become the de facto format for documents, spreadsheets, and presentations.

The suite’s applications are feature-rich, powerful, and user-friendly, making them indispensable tools for content creators. Users have relied on Microsoft Office for decades, and despite the availability of alternatives, many professionals prefer to stick with what they know works.

To maximize productivity, it’s wise to use the same content development tools that the majority of your colleagues are using. This ensures smooth file sharing and processing, minimizing potential compatibility issues and allowing for a more efficient workflow.

Google Workspace

Google Workspace is a powerful suite of productivity tools designed to boost your brand’s content marketing efforts. Previously known as G Suite, it integrates popular applications such as Gmail, Docs, Sheets, and Drive, enabling teams to collaborate seamlessly and optimize their workflows.

With shared Google Drive folders, multiple team members can work on documents at the same time, allowing for immediate feedback and quick edits. This collaborative feature keeps everyone aligned throughout the content creation process, enhancing overall teamwork.

Beyond collaboration, Google Workspace simplifies project management through tools like Google Docs and Sheets. These applications allow teams to kick off projects, organize tasks, set deadlines, and monitor progress all in one convenient location, making management straightforward and effective.

TrenDemon

TrenDemon is a tool designed specifically for content marketers to enhance their strategies and boost conversions. By analyzing your business goals and top conversions, TrenDemon provides a detailed evaluation of the return on investment (ROI) from various traffic sources. This insight allows marketers to understand how each piece of content, event, or channel impacts their marketing goals, enabling them to map out a more effective customer journey.

The platform is particularly beneficial for managers, as it provides actionable insights that can help writers improve the effectiveness of their content. With these updates, teams can identify weak points and develop more successful content strategies. TrenDemon’s ability to track and analyze user journeys helps marketers create personalized experiences that guide prospects through the conversion funnel, ultimately transforming readers into buyers.

CoSchedule

Effective editorial marketing should serve the entire team by clearly outlining tasks for each member. It’s important that team members can easily update the calendar with their progress to keep everyone on the same page.

CoSchedule offers a customizable calendar to simplify the planning of posts and track each person’s tasks. With its integration with WordPress and built-in social media publishing features, CoSchedule helps you manage your editorial workflow and ensure that your marketing efforts are organized and efficient.

Canva

Great visuals not only attract more attention when shared on social media but also provide a visual break for readers, making it easier for them to absorb your message.

What sets Canva apart is its user-friendly interface, which allows anyone—regardless of design experience—to quickly produce professional-quality visuals. Users can upload their brand colors, logos, and fonts, ensuring consistency in their brand’s visual identity. This accessibility makes Canva an invaluable resource for marketers looking to enhance their content and engage their audience.

With Canva, you can convey important messages in an eye-catching way that resonates with your audience, ultimately driving better engagement and results for your marketing efforts.

OutreachPlus

If you’re overlooking email as a strategy for promoting your brand, you might be missing out on a powerful tool. While email newsletters are widely recognized, with tools like MailChimp being popular for this purpose, OutreachPlus serves a different role. It is specifically designed to help you reach out to influencers, journalists, and potential collaborators who can amplify your content.

OutreachPlus allows you to use templates that can be personalized with details like company names and first names, saving you time when connecting with influencers or proposing guest posts to authoritative websites. This personalization is key to building meaningful relationships and enhancing your outreach efforts. By leveraging OutreachPlus, you can efficiently expand your network and increase your content’s visibility.

Flipboard

What should you do when you have nothing new to publish but still want to engage your audience? A great strategy is to find and share an in-depth article from another publisher, sparking discussions among your followers.

Flipboard makes it easy to discover popular articles across various niches. By sharing these articles, you can add your own insights and invite your social media followers to join the conversation, keeping your audience engaged even when you don’t have new content of your own.
This approach to content curation not only helps maintain interest but also positions you as a knowledgeable resource in your field, encouraging further interaction and connection with your audience.

Quora

When looking for productivity tools to generate new topic ideas, Quora is a valuable resource. By adjusting your interests in your profile, Quora will present you with questions relevant to your industry or niche, which you can use as inspiration for new blog posts.

To fully leverage Quora, actively participate in discussions. Provide quick answers to questions and share links to more detailed posts on your site. This approach not only boosts your website traffic but also helps establish your authority as an expert in your industry. Engaging with the Quora community allows you to connect with potential readers and enhance your content marketing efforts.

Wrike

When managing a content marketing team, having a tool that helps you assign tasks and set due dates is essential. Wrike is an excellent choice for this purpose, as it facilitates communication among all team members within a single platform. Its sleek design makes it user-friendly, allowing you to organize every detail of your projects and track their progress through various stages.

With Wrike, you can assign tasks, monitor deadlines, and make sure everyone is on the same page. This comprehensive project management tool streamlines workflows, making it easier for your team to collaborate and deliver results on time. Whether you’re coordinating content creation, tracking campaigns, or managing resources, Wrike provides the features you need to enhance productivity and achieve your marketing goals.

Visme

With Visme, you can easily create computer graphics and presentations online for free, allowing you to tell your stories more visually. Engaging visuals not only captures attention but also helps make complex data more digestible.

Visme enables you to design eye-catching presentations that engage your audience and transform dull data into compelling graphics. Whether you’re creating infographics, posters, or social media visuals, Visme provides the tools you need to enhance your content and communicate your message effectively.

By utilizing Visme, you can elevate your presentations and ensure they resonate with your audience, making your content more impactful and memorable.

Productivity for Social Media Managers

Social media managers wear many hats, from content creation to analyzing and strategizing. How can they organize their work and tools?

This post includes 45 free tools for social media managers including design, copywriting, scheduling, video editing, project management, email marketing, SEO, and more.

Social Media Productivity for Agencies

If you work in an agency and are wondering the best tools to use for scaling your business, watch this video for the most essential day-to-day social media tools:

Gretchen Oestreicher , 14 August 2024