How to Schedule Pinterest Pins: Step-by-Step with Metricool

Keeping up with your brand’s Pinterest can be time-consuming. Fortunately, Metricool’s Pinterest scheduling tool not only saves time but also streamlines your entire content planning process. Now, with the introduction of scheduling Idea Pins through Metricool, managing your Pinterest content has never been easier or more efficient.

How to Schedule Pinterest Posts with Metricool

To schedule pins on Pinterest using Metricool, you need to have an active account with the platform. New users can sign up to Metricool to access the scheduling features, while existing users can dive straight in.

Here’s how you can leverage Metricool to schedule both traditional pins and the newly supported Idea Pins on Pinterest.

1. Access the Metricool Planner tool: Navigate to the “Planning” section at the top of your Metricool profile. Select “Create post” to get started.  
2. Scheduling Your Pins: Metricool’s planner allows you to schedule both traditional pins and the newly supported Idea Pins. Whether you’re posting to an existing board or creating a new one, Metricool has you covered.
3. Adhere to Pinterest’s image and video specifications: use .PNG or .JPG formats for images with a maximum size of 20 MB, and a 2:3 ratio or 1000X1500 px is recommended. For videos, ensure they are in MP4 format, between 4 and 15 seconds long, and do not exceed 500 MB.
4. In the description box, write the text that will accompany your pin. This is also where you can include a link to direct users, though remember, Idea Pins do not support external links, focusing instead on audience engagement within Pinterest.
5. Don’t forget to add alternative text for your images, enhancing accessibility for all users.
6. Utilize the ‘Pinterest presets’ to add a title, select or create a board, and if applicable, shorten your link with Metricool’s tool.
7. Choose Your Posting Time: Once your post is ready, select the desired date and time for publication, or opt for immediate posting with the ‘Publish now’ option. Your scheduled pin will appear in your calendar.
8. You’re All Set! With your content scheduled, Metricool takes over from here, ensuring your pin is published at the specified time.

All Metricool accounts can schedule Pinterest pins. With a free Metricool account, you can plan and schedule 50 pieces of content per month, while Premium accounts can schedule between 2,000 and 10,000.

Pinterest X Metricool: A Match Made in Heaven

You + Pinterest + Metricool = The perfect social media love triangle. As an authorized Pinterest tool, Metricool is constantly evolving alongside the platform to keep you on top of your content game. Read on for some of the Pinterest features you can make the most out of with Metricool.

Scheduling Idea Pins with Metricool

Idea Pins offer a unique storytelling format on Pinterest, similar to Instagram stories but tailored for this platform. With Metricool’s Idea Pin support, users can now effortlessly incorporate this content type into their Pinterest strategy, enhancing audience engagement and brand awareness.

By integrating Idea Pins into your content strategy, you can significantly enhance audience engagement and increase profile visibility on Pinterest. These multi-slide pins offer a versatile platform for sharing ideas, tutorials, narratives, and inspiration, enabling brands and creators to connect with their audience in a more immersive and interactive way. Leveraging Metricool’s Pinterest scheduling capabilities for managing both traditional pins and dynamic Idea Pins allows users to elevate their social media presence, drive traffic, and foster a vibrant online community.

Pinterest Scheduling Integration with Canva

Metricool seamlessly integrates with Canva, a popular graphic design platform, empowering users to effortlessly design captivating images and videos for their Pinterest pins. 

By leveraging this integration, brands can streamline their content creation process, access a wide range of design templates, and enhance the visual appeal of their pins. This gives users a powerful toolset to create engaging and visually appealing content that resonates with their Pinterest audience.

Metricool Autolists Feature

Metricool’s Autolists feature allows users to schedule and automate content weekly. With Autolists, you can create a series of evergreen posts that can be shared across various social networks automatically. 

Autolists eliminates the need for frequent manual publishing, so brands can focus on other tasks while ensuring a consistent and active presence on Pinterest. By utilizing Autolists, brands can maintain a steady flow of evergreen content without constant monitoring, simplifying the scheduling process and helping to engage followers and drive traffic to their profiles effectively.

Scheduling Pins on Pinterest Vs Metricool

While Pinterest offers its own scheduling feature, Metricool offers more options and functionalities for content creators and brands. Check out the feature comparison below:

Analyzing Pinterest Performance: Metricool Analytics

Metricool provides in-depth Pinterest analytics to help you understand how your scheduled pins are performing. Track key metrics such as:

• Engagement: Likes, comments, saves, and shares.
• Reach: The number of people who saw your pins.
• Clicks: The number of clicks to your website from your pins.
• Impressions: The total number of times your pins were displayed.

Analyzing these metrics lets you identify your top-performing pins and understand your audience’s preferences, so you can optimize your Pinterest strategy for maximum impact. Use this data to determine the best times to post, what content resonates most with your audience, and what boards are driving the most traffic.

Benefits of Scheduling Your Pinterest Posts

Scheduling your Pinterest posts with a tool like Metricool offers significant advantages for any brand or content creator. By automating your posting schedule, you maintain consistent activity, keeping your audience engaged and your profile visible. This saves valuable time, allowing you to focus on content creation and strategy rather than manual posting. Pinterest content scheduling also helps you target peak engagement times, maximizing the reach of your pins and bringing more eyes to your website. Furthermore, pre-planning your content allows for a cohesive and strategic Pinterest presence, ensuring your messaging aligns with your overall marketing goals.

Pinterest Scheduling: What Not to Do

• Don’t solely rely on automation: While scheduling saves time, you shouldn’t completely ditch real-time engagement. Respond to comments and interact with your audience naturally.
• Don’t post low-quality or irrelevant content: Scheduled pins should still be high-quality and aligned with your brand and audience interests. Avoid generic or spammy content.
• Don’t ignore analytics: Scheduling is only effective if you track performance. Regularly analyze metrics to understand what works and adjust your strategy accordingly.
• Don’t over-schedule the same content: Try not to overwhelm your audience with repetitive pins. Mix up your content types and topics to keep your feed fresh.
• Don’t forget to check your scheduled pins: Ensure that links are working, images are displaying correctly, and descriptions are accurate. Typos or broken links can negatively impact your results.
• Don’t schedule during only off-peak hours: While scheduling helps with consistency, make sure some of your pins go out during peak hours when your target audience is most active.
• Don’t neglect board organization: Simply scheduling pins to random boards will not help you. Make sure your boards are organized and that you are scheduling relevant pins to each board.
• Don’t forget about seasonal content: While evergreen content is great, make sure to add seasonal content and schedule it appropriately.

Pinterest Scheduling FAQs

Can I schedule Idea Pins with scheduling tools?

Yes, tools like Metricool now offer the capability to schedule Idea Pins, allowing for comprehensive content planning.

How often should I schedule pins?

Consistency is key. Aim for multiple pins per day, spread throughout the day to reach different audiences. Analyze your analytics to determine peak engagement times.

Does scheduling affect Pinterest algorithm performance?

No, using reputable scheduling tools does not negatively impact your algorithm performance. In fact, consistent posting can improve your visibility.

Can I schedule videos on Pinterest?

Yes, you can schedule video pins, ensuring they meet Pinterest’s specifications for length and file size.

How do I track the performance of my scheduled pins?

Most scheduling tools, including Metricool, provide analytics dashboards that allow you to monitor key metrics such as engagement, reach, and clicks.

Gretchen Oestreicher , 17 March 2025