How to Schedule X (Twitter) Posts on Mobile and Desktop Versions
More brands are tapping into content scheduling with the increasing demand to activate multiple social media channel presences. X, previously known as Twitter, is one of the largest micro-blogging platforms, thriving on real-time news, trending conversations, and thoughtful discussions. Can you schedule X posts?
The short answer is yes! However, Twitter’s previous scheduling tool, Tweetdeck, is no longer available for free users. Thankfully, there are still options to schedule X posts natively via the desktop version, or with third-party scheduling tools like Metricool, available in both desktop and mobile versions.
This article explores all options for scheduling and auto-publishing X content, to save time, maintain consistency, and share valuable content with target audiences.
Benefits of Scheduling X Posts
What are the main benefits of scheduling X content? Whether your brand already has an active channel or is looking to launch a new presence, X can be leveraged for brand awareness, community engagement, and real-time updates.
Here are some of the main benefits of scheduling X content:
- Maintain brand consistency: One of the main benefits of scheduling social media content is activating your brand’s channels and maintaining consistency. Algorithms favor accounts that post frequently, rewarding high-quality content.
- Peace of mind in content planning: Scheduling content in advance eliminates manual posting and the last-minute scramble to create and publish content the day of. Social media managers prefer content scheduling to work weeks ahead, having time to focus on crafting valuable content.
- Reach followers at optimal times: Tracking the audience’s active times allows brands to schedule content when more users are online, maximizing exposure and engagement.
- Monitor and identify top-performing content: After scheduling content, brands can monitor content performance to identify top-performing content, and add these strategies to their content plan.
How to Schedule Posts via X Desktop and X Pro
Despite X discontinuing Tweetdeck, the network has launched a new scheduling feature strictly through the desktop version. All users can access this feature, however, there are some limitations. Alternatively, X Pro users can schedule posts on desktop and mobile.
Schedule X content via desktop
The first option to natively schedule X content is through the platform’s desktop version. All user types can access this feature at https://x.com.
- Click the feather + icon to draft a post.
- Tap the calendar icon to select a date and time to publish your content.
- Press Confirm.
- Add your text, multimedia, GIFs, hashtags, emojis, etc.
- Click Schedule. To view scheduled posts, select the calendar icon and choose “Scheduled Posts”.
Source: X
This option does include limitations, including:
- When scheduling X content on a desktop, you can only schedule single tweets, not threads.
- As mentioned above, this feature is only available on the desktop version, and posts can’t be scheduled on the mobile app.
- X’s free native scheduling tool doesn’t include advanced features like optimal times or collaboration options.
- Free users are limited to the number of posts they can schedule at once.
Schedule content via desktop and mobile with X Pro
The second option is strictly for X Pr0 users, which includes a monthly subscription fee. However, X Pro subscribers can schedule content without limitations including scheduling posts with up to 25,000 characters, mobile scheduling, threads scheduling, and editing posts.
- Sign in to your X Pro account and click post +.
- Compose your post, add images or videos, hashtags, emojis, etc.
- Click Schedule post and select the time and day you want the content posted.
- Confirm Schedule post at [date/time].
To learn more about X’s premium subscription, including features, pricing, and how to register, read this article:
How to Schedule X Posts with Metricool’s Desktop and Mobile App
Metricool users can schedule content across all connected platforms, in one dashboard, allowing for cross-platform posting, bulk scheduling, and multi-platform management. Plus, Metricool users can schedule and manage X content from the platform’s desktop and mobile versions for free, making X management possible from any device.
You must have an active Metricool account to access X scheduling and management. While free users can schedule content, only Premium Metricool users can access advanced features like X analytics and competitor tracking. Metricool offers a variety of plans, to cater to brands’ goals, needs, and management volume. Check all Metricool’s plans here, and in the meantime create your FREE account to try out and test the platform.
After logging into your Metricool account, head to the Planning section. Here, you will see a calendar view of all your scheduled content.
- To create and schedule a new post, click +Create post, or click on any open space directly in the calendar.
- Highlight the X icon. Add your text, multimedia files, GIFs, hashtags, emojis, and user mentions.
- If scheduling to multiple platforms, click “Edit by Network” to create a template and adapt content to each channel.
- Preview your content on the right-hand side, on mobile and desktop devices.
- Select the time and day for your post to go live, and click Schedule.
Metricool X scheduling features
Scheduling X content is simple with Metricool’s planner. There are some gem features that brands and creators can leverage to maximize posts, streamline workflows, and optimize content.
- Analyze competitors on X: Add up to 100 X competitors to identify top-performing posts, engagement rates, and strategy patterns to benchmark and level up against industry competitors. (For Premium users only).
- Access Metricool’s AI assistant: Optimize text with the AI text generator. Curate content by tone, add CTAs, translate copy, and add key hashtags to boost organic posts.
- Connect Google Drive and Canva: Unify social media assets by connecting your Google Drive and Canva accounts directly in Metricool’s planner. (For Premium users only).
- Utilize the content approval process: Streamline workflows with Metricool’s content approval process. Send content to review, and let team members or clients leave notes, approve, and reject content before scheduling.
- Schedule and publish content to multiple platforms simultaneously: Metricool’s multi-posting feature lets social media managers share content to multiple channels, in a single dashboard.
- Manage multiple X accounts in a single dashboard: Avoid logging in and out of accounts. Switch between accounts with a single click, for unified social media management.
Scheduling is just one part of Metricool’s suite of social media management tools. A management dashboard is essential for tracking actions and measuring results, without jumping between platforms and tracking data across multiple spreadsheets.
If you’re looking to leverage X for your business or brand, check out this complete marketing guide:
