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Social Media Studies
2024 Instagram Study
Each year, Metricool's team dives into the data to see how social media networks have evolved over the year. Our 2024 Instagram Study has data, insights, and trend predictions to help social media managers and brands improve their Instagram marketing strategy.
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Instagram
How to Use Instagram Live to Engage With Followers
Want to connect with your followers in real time? This guide shows how to use Instagram Live to create thoughtful live streams, manage comments, add guests, and make every session memorable.
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Instagram
News
Instagram Testing New Vertical Grid Display, CEO Adam Mosseri Shares
Instagram is shaking things up with a major change to its profile layout. The popular photo-sharing platform is currently testing a vertical grid format for user profiles, moving away from the familiar square grid that has defined its aesthetic since the beginning. This change was first spotted by tech tipster Alessandro Paluzzi in 2022, and […]
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Instagram
News
Instagram Carousel Limit Increased to 20 Photos or Videos
Instagram has officially begun its global rollout of an expanded carousel feature, allowing users to add up to 20 photos and videos to their feed carousels, an increase from the previous limit of 10. Announced via Threads from creator Lia Haberman (@liahaberman), this update aims to improve user engagement and content sharing on the platform. […]
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Instagram
News
Add 20 Audio Tracks to Reels on Instagram
A cool new feature just touched down on Instagram Reels! Instagram just announced that they will be adding a new feature that allows users to add multiple tracks to their Reels.
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Instagram
How to Download Instagram Stories in 3 Ways
Instagram doesn't allow you to download other public users Stories, however, here you will learn 3 ways to save Instagram Stories. This allows you to save your own content for reusing, or saving inspiring content from other users for the future.
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Instagram
News
Instagram Introduces Live Streaming for Close Friends
In a move to make live streaming more intimate and exclusive, Instagram has announced the rollout of Instagram Live for Close Friends
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Instagram
News
Text Overlays on Instagram Carousels
Carousels have become an extremely popular post format on Instagram. In fact, according to our most recent Instagram Study, we found that without taking into account Reels, the format in second place is carousels, which outperforms image posts in terms of both reach and interactions. As features become popular, apps will often enhance them. This […]
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Instagram
How to Change The Background Color on Instagram Stories
Take advantage of all the possibilities Instagram offers to personalize your Stories and create new content. In this post, you will find out how to change the background color on Instagram Stories, so you can diversify your content.
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Instagram
How to Tag Products on Instagram
Tagging products from your Instagram shop in the posts you upload to your feed will help you promote your items. Here’s how to label products on Instagram or program them with tags from Metricool.
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Instagram
How to Reactivate an Instagram Account
Learn the steps to reactivate a deactivated Instagram account, or recover a forgotten password. Need more help? Find ways to contact Instagram support if you need to.
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Instagram
News
Instagram’s New Interactive Stickers
Instagram is starting to test new interactive stickers in the app. Instagram stickers have become a fun way to interact with your audience on stories. There are many options to choose from including asking a question, adding your favorite song, using a GIF, and more! Plus, you can even create your own! The first rumored […]
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Instagram
How to Mute Someone on Instagram
Learn how to mute someone on Instagram and the differences with blocking and restricting them. If you mute an Instagram profile, you can choose which content you don’t want to see: Stories, Posts or both.
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Instagram
News
Does Follower Count on Instagram Matter?
Followers, followers, followers we hear this every day in the social media world. Whether you are trying to grow your own brand on Instagram or you are a social media manager who is working on growing your client’s Instagram pages, odds are you have probably asked yourself “How many followers on Instagram is a lot” […]
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Instagram
News
Instagram’s Longer Reel Uploads
Instagram has launched another feature for Reels. They have decided to allow users to upload a Reel up to 90 seconds long. With TikTok and Instagram Reels being very similar, I think we all saw this update coming since TikTok allows for this option as well. So it makes sense that Instagram is following suit. […]
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