Using Sponsored Posts to Elevate Your Content Strategy
These days, your feed can be a mix of a lot of things. Vacation pics, dog videos, food reviews, and of course, ads are all likely to show up when you are scrolling on social media. But let’s be honest, most of us tend to scroll right through the ads unless they feel like content we want to see. That’s where sponsored posts come in!
Sponsored posts on social media give both creators and brands a win. Creators are paid to make content that fits their voice while brands reach real audiences in a way that feels natural. In this post, we’ll break down how sponsored posts can fit seamlessly into your content strategy so you can start monetizing your content.
What Is a Sponsored Post?
A sponsored post is content created by a blogger, influencer, or niche expert in exchange for payment. This may be something like a blog article, Instagram reel, or Facebook post featuring a brand’s product or message. For businesses, it’s a way to reach potential customers through voices that your audience already trusts.
These posts work because they’re a friendlier form of advertising. Instead of interrupting a user’s experience with a hard sell, sponsored posts deliver relevant information that follows brand guidelines while still in the creator’s authentic style.
How Advertisers and Bloggers Benefit from Sponsored Posts
Sponsored posts create value on both sides of the equation. Advertisers reach targeted audiences through trusted voices, while bloggers earn income from sharing brands that fit their style. When done right, both gain authentic exposure and meaningful results from the partnership. Let’s take a closer look at the benefits for advertisers and creators.
Benefits for Advertisers
For brands and advertisers, sponsored posts on social media offer a powerful way to boost visibility and strengthen their overall content marketing strategy. These posts help:
- Improve organic positioning in search results
- Increase conversions by attracting qualified traffic
- Build brand awareness through consistent exposure
In many cases, incorporating sponsored articles isn’t just a nice-to-have. It’s an essential step for brands that are looking to maximize reach.
Getfluence Advertiser Case Study
One of our Getfluence advertisers recently ran a market study during a campaign. The goal of the campaign was to attract qualified traffic to their site while ensuring the content reached the right people in a meaningful way. To achieve this, they combined several channels to maximize impact.
The campaign channels included:
- Social networks: Facebook, YouTube, and LinkedIn
- Email marketing campaigns targeting relevant segments
- Corporate blog posts
- Sponsored posts
The result? The publication of the sponsored content brought in 484 new users to the site and generated 55 conversions in the form of marketplace subscriptions. This shows a bigger picture of how sponsored posts can benefit advertisers.
Key Advantages of Sponsored Articles
Some of the main advantages of including sponsored articles in your brand’s content strategy can be:
- Campaigns that last for the long term
- An increase in backlinks
- Improved organic positioning on Google
- More genuine content
Benefits for Bloggers
For bloggers, sponsored articles provide a way to diversify income while delivering value to their audience. Traditionally, guest posting was used for collaboration and link-building, but sponsored content takes this a step further by creating a relationship between influencers and brands.
The price of a sponsored post typically depends on the blogger’s reach and influence. Additional factors such as placement on the homepage, including the post in a newsletter, and click-through potential, also play a role.
Opening up your blog to sponsored blog posts can offer several key benefits, such as:
- Monetization opportunities
- Valuable content for your community (40% of blogger audiences follow content to try new products or services)
- Creative freedom (Bloggers can write these articles in their unique tone while keeping their voice intact)
How are Sponsored Blog Articles Arranged?
There are two main ways for sponsored blog articles to be arranged. One way is for brands to reach out to bloggers and see if they are open to a sponsored post. Another way is to use specialized platforms that connect brands with influencers.
Some platforms connect advertisers with influential sites. Others, like Getfluence, offer you full service. Full service could include assistance in choosing media from over 5,000 verified influential sites or finding new media specifically tailored to your project. However, when working through a platform, it’s important to carefully evaluate the benefits the platform offers and ensure it aligns with your values and goals.
Sponsored Posts on Social Media
As mentioned above, sponsored posts aren’t just limited to blogs. Social media has become a prime space for brands and creators to connect with their audiences. Platforms like Facebook and TikTok offer opportunities for sponsored content. Among social media platforms, Instagram has emerged as one of the most popular platforms for sponsored posts. This is primarily due to Instagram’s visual focus, engaged community, and a variety of content formats.
What are Instagram Sponsored Posts?
Instagram sponsored posts are paid collaborations between brands and influencers. These posts appear in followers’ feeds or stories and are clearly labeled as “Paid Partnership” or “Sponsored.” Many creators use Instagram reels to create these posts and share them with their followers.
How to Get Sponsored Posts on Instagram
If you are an influencer or creator looking to land a sponsored post deal on Instagram, these tips can help you get one:
- Grow your following: Brands want to work with creators who have an engaged and relevant following
- Define your niche: Focus on content that aligns with a specific interest or lifestyle
- Engage with brands: Reach out directly to brands or join influence platforms that connect creators with sponsorship opportunities
- Maintain authenticity: Instagram sponsored posts perform best when they align with your voice and feel natural to your followers
6 Tips for Negotiating a Sponsored Post
If you’re thinking about purchasing a sponsored article, keeping a few key strategies in mind can make a big difference in the results you get. From choosing the right blog to tracking engagements, these six tips will help you get the most out of your sponsored content campaigns.
1) Select the Theme and the Right Blog
The more closely a blog’s focus aligns with your business, the better results you’ll see. Choosing a niche-specific site ensures your content reaches the audience that is most likely to engage with your brand and try your products or services.
2) Consider SEO Metrics
Look at basic SEO metrics like domain authority or domain rating to assess a site’s authority and overall quality. If a blog has good SEO metrics, it generally means there’s better potential for visibility and impact.
3) Choose Suitable Bloggers and Check Their Post Frequency
Make sure the bloggers you want to work with regularly publish content and maintain an active following. Consistency helps your sponsored blog post gain more traction.
4) Create a Good Link Strategy
Plan how links will be included in the post. Strong internal and external linking can improve SEO performance and drive qualified traffic to your site.
5) Analyze Metrics After Publishing
Monitor likes, shares, and comments to understand how sponsored content resonates with the intended audience. These insights can help guide future campaigns and optimize results.
6) Combine Different Types of Sponsored Posts
Mix formats like press releases, reviews, and product comparisons to diversify your content and expand reach. Having a blend of content formats helps you appeal to a variety of segments within your target demographic.
Analyze Your Results and Manage Your Content With Metricool
Tracking the performance of your sponsored posts is vital, and Metricool makes it easy. This intuitive tool allows you to measure crucial metrics such as visits, page views, interactions, clicks, and impressions. Having a clear picture of how your content is performing in real time can give you a leg up on your competitors and drive success.
Metricool general panel:
Beyond analytics, Metricool also helps you manage and schedule your content across social media, making it simple to adjust your strategy as needed and on the fly. Its user-friendly interface and around-the-clock support team set it apart from more complex tools.
This makes it ideal for creators and brands who want quick, actionable insights without the learning curve. And if you do run into an issue, have a question, or simply want to say hi, our customer support team offers real human help, not a chatbot, whenever you need it!
