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Analytics
Avoiding Vanity Metrics in Social Media
Vanity metrics can be tempting, but they rarely show growth. Discover which metrics matter and how to track what actually drives results.
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Analytics
Social Media
2026 UK Social Media Statistics: Key Insights for Marketers
For social media managers, staying current with social media statistics is not just about satisfying curiosity. Understanding who is using which platforms, for how long, and for what purpose, forms the bedrock of an effective social media calendar. Taking a closer look at UK social media usage statistics will give you a deeper understanding of […]
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Analytics
DashThis Alternatives for Marketing Reporting in 2026
DashThis is solid for reporting, but it has its limits. Here are six tools that offer flexibility, automation, or social media insights for freelancers, agencies, and brands alike.
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Analytics
Twitter
X (Twitter) Analytics in 2026
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.
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Analytics
Metricool
Sprout Social Alternatives for Social Media Management in 2026
Sprout Social is great, but it’s not the only social media management tool out there. Check out these top alternatives that offer powerful features at different price points for different social media goals and business needs.
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Analytics
TikTok
2026 TikTok Analytics Guide: How to Analyze Your Content
Learn how to use TikTok analytics to grow your profile and convert users for your business. Access native analytics, or use Metricool to complete your social media management, for free.
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Analytics
Instagram
Instagram Stories Metrics to Measure in 2026
Since their introduction in 2016, Instagram Stories have been a vital tool for creators. They’ve transformed the way brands communicate, offering a space for sharing spontaneous, immersive content. But how can you be sure your Stories are making an impact? What are the key metrics to analyze? And how can they drive your growth? In […]
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Analytics
Metricool
HeyOrca Alternatives: Choosing the Right Social Media Management Tool in 2026
Looking for a HeyOrca alternative that covers more than just content approvals? In this article, we compare Metricool, Hootsuite, Sprout Social, Planable, Later, and Buffer to help you manage, schedule, and analyze your social media efficiently.
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Analytics
Instagram
How to Track Instagram Followers Like a Pro: The Complete 2026 Guide
Tracking your Instagram followers helps you understand what drives growth, engagement, and retention. Learn how to monitor these metrics and use Metricool to make smarter content decisions.
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Analytics
YouTube
How to Analyze Your YouTube Content: Metrics That Matter in 2026
Learn how to analyze YouTube using YouTube analytics, from YouTube Studio and Metricool.
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Analytics
Social Media
Top Competitor Analysis Tools in 2026 for Social Media, SEO, Email Marketing, and More
Discover top competitor research tools to track social media, SEO, email, and ads and find the insights your brand has been missing. Excerpt: Learn how to use competitor research tools to uncover trends, track content, and spot opportunities across social media, SEO, email, and paid campaigns. This guide shows you which tools to use to turn those insights into smarter marketing decisions for your brand.
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Analytics
Facebook
What is Engagement on Facebook and Why It Matters for Your Strategy
Facebook engagement shows how your audience connects with your content through likes, comments, shares, and clicks. Track these interactions with Metricool to help you understand what works, refine your strategy, and grow a more active, loyal community.
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Analytics
Dictionary
OSINT: What It Is and How It Helps Your Brand
OSINT helps brands turn public information into insights they can act on. From tracking competitors to spotting trends and protecting reputation, it gives businesses a clear picture of what’s happening online.
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Analytics
Metricool
Later Alternatives for Social Media Management
From small teams to agencies, these Later Social alternatives cover everything from visual planning to detailed reporting and approval workflows. Here’s how they make collaboration and tracking easier than ever.
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Analytics
Instagram
Boost Engagement & Growth: The Power of Metricool’s Instagram Analytics Tool
Metricool’s Instagram Analytics Tool provides comprehensive insights to optimize your Instagram strategy, from tracking follower growth and post performance to analyzing competitor metrics. Make data-driven decisions to enhance engagement and refine your content strategy.
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