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- Analytics
- Social Media
Social Media Engagement Rate
Engagement rate is a key metric for any social media marketing strategy. Engagement rate tells you how your content resonates with users on a specific platform, highlighting what works well and what doesn't for your brand.
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- Analytics
- Instagram
How to Track Your Instagram Followers Effectively
Building an engaged and interactive community on Instagram is key to your success on the platform. Whatever your goals, tracking Instagram followers is essential. It helps you understand audience trends, refine your content, and optimize engagement strategies. I’m not going to beat around the bush, Metricool is the best tool for tracking Instagram profile views, […]
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- Analytics
- Instagram
What is Instagram Engagement and How to Track and Improve It?
Struggling to grow on Instagram? We’ll show you how to analyze your Instagram engagement rate and tweak your strategy for better results.
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- Analytics
- Facebook
Metricool, A Free Facebook Analytics Software Tool
With Metricool you have all the analytics of your page in the same dashboard. Discover metrics, competitor analysis, and custom reports with our Facebook analytics tool.
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- Analytics
- Instagram
Optimize Your Instagram Strategy with Metricool’s Instagram Hashtag Tracker
With Metricool's Instagram Hashtag Tracker, you can dive deep into the performance of your hashtags to understand what’s working and what isn’t. Learn how to use these insights to refine your strategy and achieve better, data-driven results on Instagram.
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- Analytics
- Social Media
X (Twitter) Engagement in 2025
In 2025, engagement on X (formerly Twitter) remains a key piece of social media strategy for brands and individuals. Despite recent changes to the app, it’s still essential to understand how engagement is defined, measured, and optimized. Engagement includes user interactions such as likes, retweets, comments, shares, and clicks on links or hashtags. These interactions […]
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- Analytics
- Social Media
10 Important Social Media Metrics to Measure in 2025
Learn about 10 important social media metrics to use when analyzing your content's performance and social media strategy.
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- Analytics
- Twitter
X (Twitter) Analytics in 2025
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.
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- Analytics
- Instagram
Custom Instagram Analytics Reports with Metricool
Bypass manual data collection for your social media reports. With Metricool, you can create personalized Instagram analytics report in just a few clicks.
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- Analytics
- Metricool
How to Create Customized Social Media Reports
Building social media reports is the best way to keep track of your evolution in your social media strategy... whether you are presenting analytics to your, team, clients, or your boss you need to measure your progress. Keep reading this article to know all about social media reports.
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- Analytics
- Instagram
Metricool’s Instagram Analytics Tool
Metricool’s Instagram Analytics Tool provides comprehensive insights to optimize your Instagram strategy, from tracking follower growth and post performance to analyzing competitor metrics. Make data-driven decisions to enhance engagement and refine your content strategy.
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- Analytics
- Pinterest
Pinterest Analytics: How to Measure Your Pin Results
Analytics are key to organically scaling your social media accounts. This article dives into using Pinterest analytics to measure the impact of your Pins, to continue improving your strategies.
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- Analytics
- TikTok
How to Analyze Your TikTok Account: TikTok Analytics Guide
Learn how to use TikTok analytics to grow your profile and convert users for your business. Access native analytics, or use Metricool to complete your social media management, for free.
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- Analytics
- Social Media
How to Perform Social Media SWOT Analysis
A SWOT analysis is a powerful framework used to evaluate the strengths, weaknesses, opportunities, and threats of a business or strategy. This structured framework allows you to break down your social media efforts into Strengths, Weaknesses, Opportunities, and Threats, giving you a clear picture of where you stand and where to focus next. When applied […]
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- Analytics
- Metricool
Social Media Analytics: Metricool Brand Summary
Metricool's Brand Summary includes an overview of a brand's social media presence and growth, in one snapshot. Measure your online development in one glance with this social media analytics page.
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