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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

- Content Marketing
How Many Hashtags to Use On Each Social Media Platform in 2025
Hashtags can be tricky. Many wonder are hashtags worth it and how many to use. We will go over the answers to all these questions and more.
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- TikTok
How to Monetize Your TikTok Account in 2025
How can you generate revenue from your TikTok content? Discover nine ways to profit from your TikTok account, regardless of your account size.
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- Content Marketing
- Influencer Marketing
- Social Media
Which Social Media Platform Pays Content Creators the Most?
In 2025, content creators aren’t just doing it for fun—they’re social media managers and entrepreneurs who live and breathe the content game. But with so many platforms available, and new ones appearing almost every day, one burning question remains: Which social media platform pays content creators the most? We’ll take a deep dive into social […]
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- Analytics
- Instagram
How to Track Your Instagram Followers Effectively
Building an engaged and interactive community on Instagram is key to your success on the platform. Whatever your goals, tracking Instagram followers is essential. It helps you understand audience trends, refine your content, and optimize engagement strategies. I’m not going to beat around the bush, Metricool is the best tool for tracking Instagram profile views, […]
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- Social Media
50 Social Media Statistics for Marketers in 2025
The world of social media is an ever-evolving landscape. Keep up to date with the latest numbers and data with these 50 important social media statistics in 2024.
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- Content Marketing
Product Updates – January 2025
A year in metrics – Discover how your year went! It’s super important to know the key moments that marked your success throughout the year. Select your brand and receive an email with the most important insights from your social media in 2024 🚀. Smartlinks – UX/UI improvements and more Smartlinks are the star tool […]
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- Instagram
How the Instagram Algorithm Works in 2025
How does the Instagram algorithm work? Follow this guide to see which signals, aspects, and information the network uses to rank content, and how you can use this data to optimize your own content.
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- Instagram
- Social Media
Instagram Statistics in 2025 Every Marketer Should Know
Instagram, known for its visually appealing platform and focus on user-generated content, has become a valuable tool for brands looking to connect with their audience. With more than 2 billion monthly active users, Instagram provides a vibrant and engaged community for brands and businesses of any scale to leverage. Below, we’ll look at interesting Instagram […]
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- Content Marketing
- Social Media
Employee-Generated Content: A Game-Changer for Brands
What Is Employee-Generated Content? Employee-generated content (EGC) is the perfect way to give your brand the extra push it needs. EGC is any form of content—such as social media posts, blogs, videos, or photos—created by company employees that highlights their workplace, culture, or experiences. Read on to learn why EGC is the game-changer you’ve been […]
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- Pinterest
What’s Trending on Pinterest? Coolest Winter Pinterest Trends in 2025
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Learn 5 Pinterest trends that are working in 2024.
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- Facebook Ads
- Instagram
How to Run Automated Facebook and Instagram Ads
Create optimized campaigns across Facebook and Instagram simultaneously with Meta ads or Metricool.
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- Content Marketing
- Social Media
Most Engaging Types of Social Media Content for 2025
Social media management is no easy task today. It’s more than just posting—it’s about connecting with your audience. With so many different forms to choose from, we know creating engaging content can be tricky, especially for brands trying to stand out. This won’t get any easier, with new content forms and platforms emerging… But, the […]
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