Home / Archives from Kalum / Page 3

Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Facebook
Facebook Hashtags: Strategy and Trends
What Are Facebook Hashtags? Although hashtags became popular on Twitter, Facebook introduced them in 2013 to help users discover content and join global conversations. I’ll be honest, I definitely cringed when I first saw someone use hashtags on Facebook, but I was wrong. Over the years, they’ve become a key part of strategic marketing on […]
Read more
Instagram
Trending Hashtags on Instagram: November 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
Read more
Content Marketing
Social Media
Employee-Generated Content: Ideas, Implementation and Examples for Social Media
EGC is one of the biggest LinkedIn trends in 2025. Read on to learn why it is a vital component of a successful social media strategy. What Is Employee-Generated Content? EGC is any form of content, such as social media posts, blogs, videos, or photos, created by company employees that highlights their workplace, culture, or […]
Read more
LinkedIn
2025 LinkedIn Trends: Content Formats and Trending Topics For Growth
We’ve studied the platform to find 8 current LinkedIn trends that will help you grow this year, as well as trending topics you need to get involved in.
Read more
Instagram
How Long Can (and Should) Instagram Stories Be?
Instagram Stories have revolutionized how we share fleeting moments. They’re quick, engaging, and perfect for capturing the here and now. But how long can Instagram Stories be? Understanding the Instagram Stories length limit is key to crafting compelling content that keeps your audience hooked. Whether you’re a seasoned social media manager at an agency, a […]
Read more
Instagram
2025 Instagram Trends: Autumn Reels and Latest Tendencies
Instagram never stands still, so staying ahead of the curve is a necessity. If you’re a social media manager, you need to know what’s trending on Instagram, what’s driving engagement, and where the platform is heading in 2025. For professionals relying on this channel for audience growth and communication, keeping up with the latest Instagram […]
Read more
Instagram
How to Get More Instagram Followers: Your 4 Point Plan
Increase your followers on Instagram naturally. Get an engaged and active follower base with this tips and tricks.
Read more
Metricool
Product Updates – October 2025
Share a URL to connect social media accounts to a brand If you manage multiple client brands, this is going to make your life much easier. It lets your clients connect their social media accounts to a Metricool brand via a link. No registration required. No more asking for passwords or account info; now you […]
Read more
Metricool
Twitter
Find Your Best Time to Post on X (Twitter) with Metricool
It might be that the content you publish on Twitter doesn’t get the engagement you wish. You can prepare a content plan to make your tweets stand out and get as many retweets as possible, but sometimes the result is far from your expectations.
Read more
Instagram
Instagram Trial Reels: Everything You Need to Know
Instagram promised us lots of new tools for creators and brands in 2025, and they haven’t disappointed so far. Hot on the heels of Edits, the app for editing your reels, is the announcement of “Trial reels”, a new weapon in the ongoing battle of creativity vs effectiveness. What are Instagram Trial Reels? We know […]
Read more
AI Marketing
Social Media
Social Media Copywriting – 16 Formulas + Examples More Copywriting Formulas
In social media, copywriting involves crafting compelling messages to inspire users to take specific actions. Learning how to write effective copy for social media can help you drive your target audience to like and follow your brand, and ultimately convert to customers.
Read more
YouTube
User-Friendly YouTube Videos: How to Add Timestamps
YouTube has continued to grow in 2025, with our Social Media Study showing a 7.59% increase in views compared to last year. This trend is expected to continue in 2026, and if you want a slice of the action, small details will make the difference. Timestamps are a great example of a small feature with […]
Read more