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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Instagram
Instagram Trial Reels: Everything You Need to Know
Wondering how to post Trial Reels? Find out all the necessary steps and tips in this article.
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Instagram
Crafting Engaging Instagram Content Ideas for Your Business
Creative blocks are inevitable as social media marketers, here we have provided you with 10 new ideas to help improve your presence on Instagram.
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Instagram
Instagram Vanish Mode Guide for Marketers
What is Vanish Mode on Instagram? Vanish mode is an Instagram feature that allows you to send messages that disappear as soon as you close the chat. Since it was introduced in 2020, vanish mode has been popular with all types of Instagram users, especially those who prioritize privacy when using the platform. How Vanish […]
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Instagram
How to Make Money on Instagram in 2026
There are ample opportunities to earn money online, including Instagram. Learn 8 ways to monetize your Instagram account and turn content into cash.
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TikTok
Make the Most of Your Account with TikTok Business Center
What is TikTok's Business Suite? Learn how to use the network's centralized marketing and advertising platform for creators and businesses.
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Instagram
2026 Instagram Caption Ideas: Examples and Guidance For Engagement
Your captions are a crucial part of your instagram success. Find the best Instagram captions to align with your business goals in this guide.
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AI Marketing
Social Media
What’s The Best AI Image Generator? The Social Media Manager’s Guide to AI Image Generation
For social media managers, content creation is a constant balancing act between planning strategy, managing schedules, and producing visuals that capture attention. AI image generators provide a powerful shortcut, turning simple text prompts into unique, high-quality images in seconds. These tools let you experiment with different styles, highlight products, and keep your brand’s visuals consistent […]
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TikTok
TikTok Marketing Guide: Strategy, Trends & Tips for 2026
The essential components of a successful TikTok marketing strategy, looking back at TikTok marketing trends and looking forward to the tools and tactics that you need this year.
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LinkedIn
2026 LinkedIn Trends: Content Formats and Trending Topics For Growth
We’ve studied the platform to find 8 current LinkedIn trends that will help you grow this year, as well as trending topics you need to get involved in.
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Content Marketing
LinkedIn
LinkedIn Content Ideas for: 577,180 Posts Analyzed
Although LinkedIn has been around for a long time now, its recent boom can make it feel like a new platform. Once used almost exclusively for job-hunting purposes, it’s now another avenue for spreading your creative wings with engaging content. Our 2025 LinkedIn study showed increases in clicks (28%) and interactions (24%) when compared to […]
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AI Marketing
AI in Social Media: Everything You Need to Know for 2026
AI takes the grind out of social media marketing by helping with captions, competitor insights, and SEO. Here's how to make it your edge in 2026.
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Metricool
Product Updates – December 2025
Instagram – Trial Reels This is a top-tier feature, Metricoolers: we’re launching Trial Reels. This feature lets you show a test Reel to a new audience of people who don’t follow you yet, so you can see how the content performs before publishing it. The goal is to check whether the Reel resonates with your […]
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