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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Bluesky
Bluesky Content Ideas for Social Media Managers
We know the story, when you imagined yourself as a social media manager, it was only with your favorite platform in mind, right? Now that you’ve started the position, there seems to be a constant stream of new platforms to adapt to, right? We understand, and we’re here to help with content ideas for Bluesky, […]
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Facebook
2026 Facebook SEO Guide: Boost Your Brand’s Visibility
Social media and SEO have always been seen as separate branches of the marketing tree, but in 2026, the best social media marketers and creators have realised they go hand in hand. This is certainly true on Facebook, where you need to optimize your content in order for the algorithm to get more eyes on […]
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Pinterest
How to Post on Pinterest: A Guide for Photos, Videos & Affiliate Links
Pinterest is on the rise, so knowing how to post on this platform is vital in 2026. Pinterest clicks increased by 55% last year according to our recent study, where we analyzed over 400,000 posts. For marketers, social media managers, and business owners, this represents an opportunity to add another channel to your social media […]
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Pinterest
What’s Trending on Pinterest? Current Trends for Winter 2026
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Find the latest summer Pinterest trends for 2025.
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Online advertising
Complete Social Media Ads Guide 2026
Social media ads are active on every social media platform. Brands are utilizing paid advertising to leverage their products and services, reaching new audiences on the platform. Follow this complete guide to social media advertising.
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Instagram
Instagram Trial Reels: Everything You Need to Know
Wondering how to post Trial Reels? Find out all the necessary steps and tips in this article.
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Instagram
Crafting Engaging Instagram Content Ideas for Your Business
Creative blocks are inevitable as social media marketers, here we have provided you with 10 new ideas to help improve your presence on Instagram.
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Instagram
Instagram Vanish Mode Guide for Marketers
What is Vanish Mode on Instagram? Vanish mode is an Instagram feature that allows you to send messages that disappear as soon as you close the chat. Since it was introduced in 2020, vanish mode has been popular with all types of Instagram users, especially those who prioritize privacy when using the platform. How Vanish […]
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Instagram
How to Make Money on Instagram in 2026
There are ample opportunities to earn money online, including Instagram. Learn 8 ways to monetize your Instagram account and turn content into cash.
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TikTok
Make the Most of Your Account with TikTok Business Center
What is TikTok's Business Suite? Learn how to use the network's centralized marketing and advertising platform for creators and businesses.
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Instagram
2026 Instagram Caption Ideas: Examples and Guidance For Engagement
Your captions are a crucial part of your instagram success. Find the best Instagram captions to align with your business goals in this guide.
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AI Marketing
Social Media
What’s The Best AI Image Generator? The Social Media Manager’s Guide to AI Image Generation
For social media managers, content creation is a constant balancing act between planning strategy, managing schedules, and producing visuals that capture attention. AI image generators provide a powerful shortcut, turning simple text prompts into unique, high-quality images in seconds. These tools let you experiment with different styles, highlight products, and keep your brand’s visuals consistent […]
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