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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

- Content Marketing
The Importance of Content Pillars for a Social Media Strategy
How can you align your content with your overall marketing strategy? Content pillars. These topics organize and mobilize your content strategy to achieve your desired goals. Learn how to identify your brand’s content pillars here.
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- Content Marketing
How to Dominate the YouTube Algorithm in 2025
If you’re not actively working with the YouTube algorithm in 2025, you’re missing out on a colossal opportunity. Forget fighting against it; our mission at Metricool is to equip you with the knowledge and tools to turn this powerful system into your greatest ally. In our 2025 Social Media Study, we analyzed over 700,000 videos […]
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- Metricool
Product Updates – May 2025
Adobe Express – Claim your trial or discount A few months ago, we integrated Adobe Express into Metricool’s planner, you can create your designs and add them directly to the planner. Now I can finally share some great news: thanks to our partnership with Adobe, if you sign up for one of our paid plans, […]
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- Social Media
Social Media Slang: A Complete Guide to Online Language
How we communicate online continues to change dramatically, which can be quite challenging for social media managers. Social media slang is a fast-moving, ever-evolving language of the internet that’s funny, punchy, and sometimes downright confusing. If you’ve ever stared at a comment wondering, “What does that even mean?” you’re not alone. You might be thinking, […]
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- Content Marketing
- Social Media
Reddit Marketing Guide: Master “The People’s Platform”
If you don’t fully understand how Reddit works, you’re definitely not alone. But if you’re a social media manager or creator in 2025, it’s about time you learn. Reddit has grown into a real powerhouse thanks to its no-filter, authentic vibe that contrasts with today’s more traditional popular platforms. However, the platform’s lack of bells […]
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- Instagram
The Best Apps for Instagram Editing, Planning & Video Creation
The best apps for Instagram. Brighten your profile by editing images, videos or stories easily.
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- Instagram
Instagram Account Types Explained: Personal, Business, and Creator
Learn about each Instagram account type, and which is best for you to get the most out of Instagram in this article.
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- YouTube
Maximise Your Earnings: How Much Does YouTube Pay for Video?
Can you monetize your channel to have a good salary? We tell you in this post how much YouTube pays per video, in the meantime keep working on the platform.
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- Metricool
Product Updates – April 2025
New Metricool Features Choose who can reply to your posts on Twitter/X You can choose who can reply to your posts — everyone, only people you follow, verified users… Who wouldn’t love to post something like “Everyone who comments on this gets a $100 gift card”… and then make it so no one can comment? […]
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- Facebook Ads
- Social Media
Unlock Your Brand’s Potential: A Deep Dive into Meta Ads
When promoting your brand or business on social media, reaching your target audience effectively requires more than just organic posts. This is where Meta Ads step in, offering a powerful suite of advertising tools to connect with billions of users across Facebook and Instagram. Whether you’re a seasoned social media manager or an ambitious entrepreneur, […]
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- News
- Twitter
Grok explained: What can X’s New AI Chatbot Do?
If you use X a lot, then you probably know what Grok is – but in this article, we’ll take a closer look at what we’re dealing with here. Grok is the in-house AI chatbot from X (formerly Twitter), developed by Elon Musk’s startup xAI – as an alternative to ChatGPT, Gemini & Co. But […]
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- Instagram
The Disappearing Act: How Long Can Instagram Stories Be?
Instagram Stories have revolutionized how we share fleeting moments. They’re quick, engaging, and perfect for capturing the here and now. But how long can Instagram Stories be? Understanding the Instagram Stories length limit is key to crafting compelling content that keeps your audience hooked. Whether you’re a seasoned social media manager at an agency, a […]
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