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Content Marketing
Highlights
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Content MarketingMasterClass
[MASTERCLASS] Generate 100 Content Ideas That Actually Drive Traffic to Your Website
If you're feeling in a content rut, like your competitors are outranking you in SERPs, or that your content isn't making as much of an impact as you would like, this Masterclass is for you. Tune in and leave with a clear system for 100 new content ideas to drive traffic to your website.Read more -
Content MarketingSocial Media Studies
503,281 campaigns analyzed. A real look at how brands are advertising on social media.
In the first quarter of 2025, we dug into thousands of campaigns on TikTok and Meta (Facebook, Instagram, and WhatsApp). The result? The biggest social media ads study we’ve done to date, packed with real insights on how budgets are spent, what ad formats actually work, and the trends shaping social advertising right now. Spoiler: […]Read more -
Content Marketing
Ultimate Guide to Content Marketing in 2025
Tips, content, channels and everything you need to know to create your own content marketing strategy.Read more -
Content MarketingDictionary
5 Social Media Optimization Techniques
Social Media Optimization (SMO) is a process to improve social media campaigns. Learn five tips to boost your social campaigns.Read more
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Content Marketing
What is Ad Retargeting?
Ad retargeting is a powerful marketing strategy that targets users who have previously shown interest in a brand or product. Learn how to retarget effectively to drive conversions.Read more -
Content Marketing
URL Shorteners – How to Shorten Links
Link shorteners are crucial for anyone looking to share links more effectively and efficiently. Whether you're a casual user or a marketing professional, URL shorteners enhance user experience, promote brand visibility, and help accurately measure engagement and reach.Read more -
Content Marketing
ToFu, MoFu, and BoFu – The Buyer’s Journey
The acronyms ToFu, MoFu, and BoFu represent key stages in the buyer's journey, helping guide the sales funnel from awareness to conversion. Learn how to drive conversions, generate leads, and build lifelong customer loyalty to your brand with the buyers journey.Read more -
Content Marketing
45 Free Tools Every Social Media Manager Needs
A curated collection of 45 free tools for social media managers designed to optimize workflows, boost productivity, and reclaim your time.Read more -
Content Marketing
2024 Social Media Manager Toolkit (Free EBook)
Improve your social media presence with a collection of tools, resource, and templates: analytics, strategy, and content creation. Download the Social Media Manager Toolkit EBook here!Read more -
Content Marketing
What is the Customer Journey Map?
Improve your customer's experience with a customer journey map. Learn your customer's touch points and pain points, and create a customer journey map.Read more -
Content MarketingSocial Media
How to Go Viral on Social Media
Discover tips and tricks to increase your chances of going viral on social media. Learn how using Metricool can help you achieve virality.Read more -
Content Marketing
How to Target Your Ideal Audience with Buyer Personas
Want to learn how to find your ideal clients? Creating buyer personas is a key asset to targeting and better understanding your ideal customers.Read more -
Content MarketingTikTok
TikTok Business Suite Guide
What is TikTok's Business Suite? Learn how to use the network's centralized marketing and advertising platform for creators and businesses.Read more -
Content Marketing
Alternative Social Media Apps to (X) Twitter
As many of you are already aware, Twitter has undergone a ton of changes this past year. With changes come different opinions, some prefer to avoid new changes and have turned to alternatives for their news, updates, memes, etc. An update that many people had issues with was the updates regarding advertising and security Elon […]Read more -
Content Marketing
What is Faceless Marketing?
It is common that many people possess the knowledge and expertise of marketing but may not want to be in front of the camera every day to showcase a brand. This is where faceless marketing could come in handy.Read more -
Content Marketing
How to Create a Repurposing Content Strategy
Repurposing content has become a way for content creators and brands to show up on multiple platforms. And the truth is, it really works! Learn how to best repurpose your social media content here.Read more -
Content Marketing
Google Performance Max Campaigns Explained
Here is your complete guide on Google Performance Max Campaigns. Learn what they are, how to set them up, their benefits, and even how to measure metrics with Metricool.Read more -
Content Marketing
Canva Brand Kit Tutorial
Branding is extremely important when it comes to marketing online and brand kits on Canva help you create visually appealing content that is recognizable. Whether you are a content creator who wants to easily curate high-quality content or you are a social media manager juggling multiple clients and want to create high-quality content without taking […]Read more -
Content MarketingSocial Media
How to Use Templates for Social Media + 4 FREE Templates
Organization and planning are vital for social media managers to achieve their objectives. In this post, we will tell you what a social media template is and what advantages it brings you. Download our free templates for seamlesss content planning and scheduling!Read more