Employee-Generated Content: Ideas, Implementation and Examples for Social Media
EGC is one of the biggest LinkedIn trends in 2025. Read on to learn why it is a vital component of a successful social media strategy.
What Is Employee-Generated Content?
EGC is any form of content, such as social media posts, blogs, videos, or photos, created by company employees that highlights their workplace, culture, or experiences.
One example is new employees announcing that they’ve joined your company, which is great for showing growth. On video platforms like TikTok, “Day in the Life of…” posts are growing in popularity, with employees from different industries showing their typical workday. Check out these posts from TikTok creators explaining how to create these types of posts.
Why Is EGC Gaining Popularity?
EGC offers a candid, personal, and authentic perspective of your brand. It is becoming increasingly popular because it bridges the gap between brands and audiences. EGC creates genuine connections, showcasing real experiences that resonate more deeply with consumers than polished ads.
The Importance of Employee-Generated Content
- Enhancing Brand Authenticity – People trust people. EGC puts a human face on your brand, allowing your audience to connect with your company on a personal level.
- Building Trust with Audiences – Content created by employees is often perceived as more trustworthy than traditional marketing. It showcases the real culture and values of a company.
- Strengthening Employee Engagement – When employees are given a platform to share their voices, they feel valued and empowered, which boosts morale and engagement.
EGC Ideas and Examples for Each Social Network
Harnessing employee-generated content (EGC) is a necessity for any brand seeking authentic connection and high organic reach. Use EGC as a credible tool for cutting through promotional noise. By strategically activating employee engagement social media, you transform staff members into influential brand advocates. The key is knowing which type of EGC content fits the professional format and audience expectations of each network.
EGC on LinkedIn
On LinkedIn, EGC is highly effective for building thought leadership and attracting top talent. The platform favors content that combines professional insights with personal career narrative.
LinkedIn EGC Idea
New Employee Social Media Posts: A new employee posts a photo of their desk setup along with a text post expressing their delight at joining the company(we’ve all seen the posts that begin with “I’m delighted to announce I’ve joined…”)
Example:
EGC on Facebook
Facebook’s strength lies in shared community and soft recruitment. EGC content here works best when it appeals to candidates and stakeholders by showcasing the company’s authentic working environment and values.
Facebook EGC Idea
“Behind the Product” or Values-Driven Event Recap: A Product Manager could share a 3-photo album documenting a recent internal product workshop. The caption should explain the value being created for the end-user, but the focus is on the team’s collaborative process, using relatable language (“fueling up on coffee and ideas!”). Agencies can use this to attract clients who value transparent and innovative work processes, as the post subtly communicates the firm’s cultural dedication.
Example:
EGC on Instagram
Instagram’s visual focus makes it the perfect channel for showing the personality behind your brand, particularly through Stories and Reels. Here, EGC engagement is driven by aesthetics and quick, relatable moments.
Instagram EGC Idea
Office “Day in the Life”: A member of your team could record a Reel using a trending audio clip, showcasing their morning routine, which naturally transitions into a quick reveal of a new product prototype they are working on, using a creative visual transition (like a hand-swipe or a blink). The company can then repost this natively on its own account, giving credit to the employee and generating buzz around the new product while maintaining a casual, accessible feel.
EGC on X (Twitter)
X is the platform for real-time commentary, quick opinions, and industry hot takes. EGC content performs best when it is topical, short, and positions the employee as an informed expert in their specific field.
X (Twitter) EGC Idea
The Expert Industry Take: An employee posts a screenshot of a recent news headline regarding an industry change or market shift, offering a brief professional opinion on the implications for the average consumer or business. This expert commentary, shared directly from the employee’s personal account, boosts the company’s authority in that niche. You can then quote or retweet these insights from the main brand account to validate the employee as an internal authority.
Example:
EGC on TikTok
TikTok is the perfect place for EGC content designed to showcase an unpolished, fun, and human side of the brand, making it a critical channel for early-stage recruitment and brand likability.
TikTok EGC Idea
“Work Challenge”: Employees could collaborate on a video using a trending format (e.g., the “Put a finger down if…” trend or a quick skit). Customize the challenge to specific, funny, and highly relatable truths about your industry (e.g., “Put a finger down if you’ve ever had a 5-minute meeting last an hour”). This humorous acknowledgment of professional life is accessible and shareable, massively increasing organic reach.
Example:
EGC on YouTube
On YouTube, EGC must be centered on educational value. This content builds lasting trust and positions employees as the definitive, credible sources of information.
Youtube EGC Idea
In-Depth Vlogs and Technical Deep Dives: A 5-10 minute video explaining a complex, industry-specific analytical technique or walking through a difficult problem they recently solved. This video would be uploaded to the company’s YouTube channel and is tagged as part of a series (e.g., “How to Use EGC to Boost Your Social Media Strategy”), establishing the employee as a credible expert and creating valuable reference material that drives continued subscriptions.
Example:
EGC Outside of Social Media
Employee-generated content is most effective when incorporated into your social media marketing strategy, with clearly defined goals. However, the following types of EGC have also proven successful for many brands.
- Blog Contributions – Some employees, especially in the marketing industry, may enjoy writing detailed blog posts about their roles, industry insights, or company culture.
- Video Testimonials – Everyone loves storytime. Candid videos where employees discuss their experiences can be incredibly impactful.
- Behind-the-Scenes Content – Audiences love to see what goes on behind the curtains. This type of content humanizes your brand. Netflix has used this to bring extra value to its customers, like in the Squid Game example below
Benefits of Employee-Generated Content for Businesses
Cost-Effective Marketing
EGC is one of the most budget-friendly ways to generate buzz, as you don’t usually need any extra resources. All you need is willing participants, which are easy to find at work, just offer your colleagues coffee or free snacks in return!
Improved Employer Branding
Potential employees are more likely to apply to a company that showcases a vibrant and inclusive workplace through EGC.
Amplified Reach Through Personal Networks
When employees share content, it extends your brand’s reach beyond corporate channels into personal networks. This reach is also more effective because people are much more likely to interact with posts from known connections than with posts from a brand they might not know (yet!).
How to Encourage Employee-Generated Content
- Create a supportive company culture – A positive workplace culture motivates employees to share their experiences willingly.
- Offer training and resources – Equip employees with the tools they need to create high-quality content, such as training sessions or access to software.
- Provide Incentives and Recognition – As I said before, free snacks and coffee will go a long way! Also, recognize and reward employees who contribute to EGC campaigns to encourage participation.
- Respect Employees’ Authentic Voices – EGC is all about keeping it 💯. Avoid over-polishing or editing the content to maintain its authenticity.
*Top tip – Don’t force anyone to make EGC if they don’t want to. Video testimonials that look like hostage videos definitely won’t have the impact you want.
The Brands Leading The Way
Here are some of the brands excelling with EGC as a key part of their social media strategy:
Starbucks’ Partner Stories
Starbucks encourages its employees to share their experiences via @starbuckspartners, a dedicated account just for EGC. The green apron-wearing staff uses this account to share working experiences and employee-led community initiatives like raising money for charity and volunteering. It’s been a great success, with over 180k followers and counting.
Adobe’s #AdobeLife Campaign
Adobe encourages and shares EGC through the #AdobeLife hashtag, showcasing its vibrant workplace culture and helping attract top talent. The design platform also has a dedicated Instagram page, @adobelife, which has almost 100k followers.
Challenges and Solutions in Implementing EGC
- Maintaining Brand Consistency – Provide guidelines on tone and messaging while allowing flexibility for individual voices.
- Managing Potential Risks – Establish clear policies for content sharing to mitigate risks like inappropriate posts or confidentiality breaches.
Measuring Content Effectiveness
Tracking Engagement
Monitor likes, shares, and comments on your EGC posts with Metricool. Get detailed analytics as well as best times to post, SmartLinks and a content calendar with our all-purpose tool!
Track ECG Engagement With Metricool
Advanced planning & analytics for your employee-generated content.
Evaluating Content Quality
As always with any type of marketing, testing is vital. Make sure the content aligns with your brand’s goals and resonates with your target audience, and don’t be afraid to try different ideas or formats if your EGC isn’t working.
Assessing Business Impact
Track metrics such as website traffic, lead generation, or employee referrals to evaluate the effectiveness of your EGC strategy.
How to Boost Your Social Media Strategy with EGC
Check out our video for tips on how you can improve your social media results with employee-generated content:
Final Thoughts
Employee-generated content is a powerful tool that fosters authenticity, trust, and engagement. By empowering your employees to share their voices, you not only build stronger connections with your audience but also create a thriving workplace culture.