How to Use Templates on Instagram 

22 January 2024

It is no shock that with the rise of short-form videos on social media, Instagram reels have become very popular. From the year 2022-2023, Reels have grown by 282%, indicating that brands have bet on the short-form video format in the last year. This number is expected to continue to rise this year. So take this as your sign to either continue to implement reels in your social strategy or begin to ASAP. 

The good news is, that Instagram has the option to make creating and editing quality videos much easier on users. This little loophole is known as Instagram Templates. 

What Are Instagram Templates? 

Instagram templates are pre-designed layouts that can be used to create visually appealing and cohesive posts on your profile. These templates come in a variety of styles, from minimalist to bold and colorful, and can be customized to fit your brand’s aesthetic. They offer a quick and easy way to elevate your content and make it stand out in the sea of posts on Instagram.

Not only do Instagram templates save time and effort in creating visually appealing posts, but they also help maintain consistency in your feed. By using the same template or a similar style for your posts, you are creating a cohesive and professional-looking profile that will attract and retain followers. There are templates for Instagram Reels, Instagram posts, and Stories 

What are Instagram Reel Templates? 

Reel Templates are pre-made video layouts that users can choose from to create their own unique Reels. These templates offer a variety of designs and styles, from fun and playful to professional and polished. They are a great way to add a creative touch to your Reels and make them stand out from the crowd. Not to mention, they save a lot of time and effort in coming up with a visually appealing layout. Using Reel Templates is simple and user-friendly. All you have to do is select the template you like, add your own video clips, and voila – you have a well-crafted Reel ready to be shared with your followers.

What Are Instagram Post Templates? 

Post templates are pre-designed graphics or layouts that serve as a foundation for your social media posts.

These templates come in a variety of styles and designs, allowing users to choose one that best fits their aesthetic and brand. They can be found on various websites or created using design software such as Canva.

What Are Instagram Story Templates?

The purpose of Instagram Story templates is to make your Instagram stories more visually appealing and engaging. They can include elements such as text, icons, and graphics, making it easier to convey your message or story to your audience. They are also a great way to maintain consistency in your content and create a cohesive look for your brand.

You can find these templates on various sites, and we assure you, they will become your best ally if you are an entrepreneur, have a business, or a personal brand.

How To Use Reel Templates on Instagram

Okay, so now you know how much Reel Templates can assist your video creation on Instagram, let’s explore how to use them. There are two easy ways to access Reel Templates and we are going to show you both! 

How To Use Reel Templates in Video Editor

To access templates within the video editor on Instagram all you have to do is: 

  • Open the Instagram app.
  • Click the +.
  • Scroll to the right until you see ‘Templates’.
  • Now you can choose to ‘Browse your Recommended’ templates or choose from your ‘Saved’ templates. 

How To Use Reel Templates Through Scrolling

Another way to find Instagram Reel Templates is to scroll through your Reel feed until you find a reel that says ‘Use Template’ at the bottom. Click on ‘Use Template’ and then ‘Add Clips’. You will then choose your clips and then click ‘Next’. Instagram will then organize the clips and generate the reel based on the sound and template. At this point, you can edit the clip’s order or text. By doing it this way you can also see if the sound is trending. To learn more about how to find trending Reels, click the button below: 

How to Save Reel Templates

If you are scrolling through your Instagram Reel feed, and you find a template that you want to save for later, all you have to do is: 

  • Scroll through videos until you find one that says ‘Use Template’ at the bottom.
  • Click on ‘Use Template’.
  • Now press ‘Save Template’.

How To Use Instagram Post Templates 

If you decide you want to use Instagram Post Templates, you will need to use a third-party platform. In this example, we will use Canva. Canva offers all kinds of templates for Instagram posts. 

If you are a Metricooler, you will be able to post or schedule your designs directly to Metricool using our collaboration. 

How to Use Instagram Story Templates

There are two main ways that you can make Instagram Story Templates. We will explain both ways in detail for you!

Instagram Story Template Tools

If you want to learn more and start creating your stories with these customizable templates, you will need to utilize a third-party tool. Luckily we have curated a list of tools to use.

If you utilize these tools, you can create fully personalized content through more developed templates, thanks to the editing features they offer.

Instagram Story Templates Through the App

Instagram now offers template options right through the app. To use these all you have to do is:

  • Take a photo, upload a photo, or click ‘create‘ and use a color background.
  • Click on the ‘Stickers‘ icon.
  • Click on ‘Add Yours‘ ‘Templates‘.
  • Click on the ‘Dice‘ icon and choose through the templates offered. See below for some examples:

These templates offer a much higher level of engagement and add some more pizzazz to your stories!

What Are Instagram Layout Templates?

Instagram Layout Te templates are pre-made designs that can be used to arrange your photos in a specific layout, making your profile look more polished and professional. Simply choose a template that fits your aesthetic and start arranging your photos accordingly. With these templates, you can easily plan out your posts and maintain a consistent theme throughout your feed. So say goodbye to the hassle of manually arranging your photos and hello to a more organized and visually pleasing Instagram profile. 

These templates come in various styles and designs, catering to different themes and preferences. Whether you are a business owner looking to promote your products or a content creator wanting to showcase your brand,  Instagram layout templates could help.

Instagram templates have the opportunity to make your life a whole lot easier. Another way to make your life easier is by registering for Metricool. Scheduling all your Instagram content is a breeze. Don’t believe us? Check out the YouTube video below:

sophie sophie , 22 January 2024

The 2024 Instagram Study is Here!

Discover the latest trends on Instagram.

We analyzed 391,490 accounts, 5,608,075 feed posts, ​​3,614,692 Reels, and 23,626,298 Stories to bring you the latest Instagram data, trends, and insights.

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