[MASTERCLASS] People Over Posts: Building Trust Through Personal Brands & EGC

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Ready to build a personal brand that actually opens doors?

This webinar will show you how to turn your ideas, insights, and behind-the-scenes moments into content that connects. We’ll unpack the rise of employee-generated content (EGC), how to build your brand without feeling cringe, and how to use your online presence to open real-world doors—whether you’re growing inside a company or creating your own lane.

With:
 📌 Madison Schidlowski – Social Media Manager, passionate personal brand builder, and UGC creator
📌 Anniston Ward – US PR, Education and Event Specialist at Metricool

Agenda:

⚡️Build a personal brand that tells your story and shows the real impact of your work. Learn how to position yourself as the go-to voice in your niche through content that feels authentic, not performative.

⚡️Understand why EGC (Employee-Generated Content) matters now. Learn how brands empower their teams to create authentic content that builds trust, community, and brand love.

⚡️Build your personal brand without feeling cringe. Treat your LinkedIn like your portfolio (show your thinking, not just your wins) and learn how to share value, vulnerability, and behind-the-scenes moments that actually connect.

⚡️Turn your online presence into career leverage. Understand how your personal brand can open doors, whether you’re growing within a company, landing freelance clients, or building something of your own.