TikTok Unveils New Marketing Tools for Canadian Brands
TikTok is stepping up its game in Canada. At the fourth annual TikTok World Canada summit in Toronto, the platform unveiled a wave of new features designed to help brands connect with audiences, build stronger campaigns, and make smarter marketing decisions. The updates focus on AI-powered tools, deeper insights, and creative resources that aim to support brands at every stage of the marketing funnel.
With more than 14 million Canadians on the app and global usage still climbing, TikTok continues to be a valuable platform for discovery, engagement, and conversion.
Here’s a breakdown of what’s new and what it means for marketers in Canada.
A Smarter TikTok One Experience
TikTok One is now even more useful for marketers. The platform introduced Insight Spotlight, which highlights emerging trends based on audience behaviors, helping brands stay ahead of the curve. Also new is the Content Suite, a curated library of high-performing user-generated content ranked by ad potential. According to TikTok, these tools deliver results that are up to 40 times more relevant than standard organic search.
Branded Search Hub Launches in Canada This July
Search behavior on TikTok is exploding, with daily searches up 40 percent since last year. To meet this demand, TikTok is rolling out the Branded Search Hub in Canada. This feature gives marketers a sponsored space directly in TikTok Search where they can showcase their content, creator collaborations, and campaign messaging in one centralized spot.
AI-Powered Campaign Tools That Work Harder
TikTok is expanding its AI engine with tools like Smart+ and TikTok Symphony. These features help with everything from automated ad creation to advanced targeting and personalized recommendations. Combined with Catalog Ads, brands in e-commerce, travel, or automotive can now deliver real-time product suggestions based on viewer interests and intent.
Better Measurement and Attribution
To support more accurate measurement, TikTok is enhancing its analytics. Marketers now have access to additional Media Mix Modeling (MMM) partners and more detailed attribution data to understand how TikTok fits into their broader marketing efforts.
New interactive ad formats are being introduced for TopView placements, and improved controls give marketers more options for where and how their ads appear.
What This Means for Brands and Creators in Canada
TikTok is no longer just a platform for entertainment. These new features are designed to help marketers turn attention into action. Whether you’re running always-on campaigns or building momentum around a product launch, TikTok now offers more control over content, targeting, and performance tracking. And you don’t need a huge budget to make it work.
