Instagram Reels Analytics

Carlos Bravo
12 July, 2022

If you’ve made it this far, you know the importance of measuring and analyzing Reels on Instagram.

Okay, you know it’s critical, but how can you measure metrics? With Instagram and Metricool, you have all the information at the click of a button.

Instagram Reels Insights

From Instagram, you can access the insights of each Reel you have uploaded. To access them, just go to the Reel you want to analyze > click on the three dots button > click on Insights.

What information does Instagram give you about the Reel you have uploaded?

Overview

At first glance, Instagram provides the most important information about your Reel: how many times it has been played, the number of likes, comments, and how many times it has been sent and saved.

Reel Stats

In the first section, you have information about how your Reel has performed in terms of plays and likes.

The metrics include both Instagram and Facebook. However, As you have the Instagram metrics above, you only have to do the calculation.

Instagram

The social network provides you with this set of metrics that indicate the activity of your reel on Instagram.

You can see the reach, likes, comments, and the times the reel has been saved an shared.

Facebook

The same information as above but only considering Facebook interactions

In this section, you can only see the plays and likes.

reel analytics with instagram

Reels Analytics from Metricool

An alternative is to view Reels analytics with Metricool. 

As you already know, first you will need a Metricool account and connect your Instagram account to access the metrics. Don’t worry. We’ll walk you through the process:

You are already part of Metricool, and you have already connected your Instagram account to the tool. 

Now, what Reels stats does Metricool offer you? Choose the period you want to analyze in the calendar at the top right, and that’s it!

Organic Summary

The first section of data you find in Metricool is the organic report.

A complete summary of all the metrics you have achieved with the Reels: engagement, interactions, average reach, views, and the number of Reels you have uploaded.

Organic Interactions

The next section is a detail of the interactions received. A way to understand users’ participation with your content at a glance.

The number of likes you have achieved, the comments they have left, the number of times they have saved your Reel, and the number of videos you have uploaded.

List of Reels

A complete list of all the Reels you have uploaded and detailed information about each one: publication date, video views, organic reach, likes, saves, comments, interactions, and engagement.

What’s more, what you’ll like most about this list is that you can sort it by the metric you want: so you can see the data that interests you most.

It also includes a link to each Reel so you can view it whenever you want.

💡 Remember that the Reel metrics data will appear in the custom reports. Ready to succeed!

instagram reel analytics with metricool

You already know how to view Reels analytics from Instagram and Metricool. Keep working hard to improve them, and don’t forget to analyze the metrics. 

Do you have any questions? We’ll read you in the comments. 👇🏻

Carlos Bravo

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