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This is why in this article, I will show how to have everything under control without the need to be connected to your computer or mobile 24/7: I will show you how to schedule posts on LinkedIn.
And you will do so with our secret weapon: Metricool.
How to Schedule Posts on LinkedIn
From the social network itself, you can schedule your LinkedIn posts, but only on your personal profile. That is if you want to publish it to your company page you have to publish it directly.
So, who do you schedule posts on LinkedIn?
- Go to LinkedIn and choose the type of content you want to publish.
- Write your caption in the post box with any mentions, hashtags, etc.
- Instead of clicking “Publish” click on the icon of a clock next to it.
- Within this option, choose the date and time you want to publish the content.
- Click “Schedule“.
If you want to see all the posts you’ve scheduled, click on the “View all scheduled posts” option in case you want to delete or reschedule anything.
How to Schedule your Posts on LinkedIn with Metricool
As I have mentioned at the beginning of this article, Metricool is an excellent tool to keep your company page or your personal LinkedIn profile up to date because it allows you to schedule all your content ahead of time.
First, create a Metricool account, or if you already have one, access your account and connect your profile or your LinkedIn company page.
Bear in mind that to connect LinkedIn with Metricool, you will need a premium account.
Go to the connections dashboard that you can find in the drop-down menu in the upper right corner. Then, click on connect account under LinkedIn and follow the instructions prompted.
You can connect both a company page that you manage and your own personal profile.
Once you have your account connected to Metricool, access the planning section in the top menu.
Click on the option to create a new post where you can set up your post:
- Select LinkedIn icon
- Set the time and day you want to post
- Write your post
On the right side, you can preview how your post will look once published.
You can save the post to schedule automatically or leave it as a draft and review it later.
You can also schedule content by clicking directly on the calendar to select the day and time you prefer.
Add links, until 20 images (that you can edit within Metricool) videos, GIFs, documents to create carousels on LinkedIn in PDF, PPT, PPTX, DOC, DOCX and UTM links. Also, schedule the first comment of the post you just planned, so you will have more space to add content, a CTA, etc.
If you want to upload a video, remember that you can add a thumbnail image from Metricool’s planner.
Import a CSV file to schedule in bulk
If you are interested in programming content in bulk, you can also import a CSV file to Metricool and schedule all your content at once.
If you are interested in doing it this way, you have a small tutorial that you can find below:
Schedule your content with autolists
Autolists are lists of content that are automatically published on the days and times that you decide. You can make the list circular. In this way, once the last post is published, the list will start over.
Use the integration with Canva to schedule
If you have a Canva account and you usually create your social media designs in this tool, take advantage of the integration with Metricool to schedule your content.
This way you don’t need to leave the page or search for the file, or tasks in which you usually lose some time.
Just design your media content in Canva, click Share, and search for Metricool. From there, Canva takes you to the Metricool scheduling screen with everything ready to schedule.
Why Schedule your Content on LinkedIn?
Scheduling your content brings multiple benefits for both your company page and personal LinkedIn profile.
- You keep your profiles or accounts always active: so your followers or contacts will continue reading news about you.
- You save time: by leaving everything scheduled beforehand, you have time for other essential tasks, and you won’t need to be connected to your phone 24 hours a day to publish news or content.
- You drive traffic to your website or the landing that you want.
Now you know that with Metricool, you can schedule your content on LinkedIn and automate your strategy to save time and be organized.
What are your thoughts? Have you started scheduling your posts on LinkedIn with Metricool?