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2024 TikTok Study: Data Analysis and Trend Predictions for 2025
The essential TikTok guide for brands and professionals is here. After analyzing 87,600 accounts (personal and professional), 1,001,817 videos, and 73,388 images and carousels, we have identified key TikTok trends throughout 2024.
Metricool’s 2024 TikTok Study is an indispensable resource for your TikTok strategy, uncovering crucial data and information about the network’s evolution. A report designed for marketers, social media managers, agencies, and content creators to hone strategies and optimize content.
This report answers common questions such as:
- What is the ideal video length for TikTok?
- How do images and carousels compare to videos?
- Which traffic sources receive the most impressions?
- How often should I post on TikTok?
It’s time to bring the data to the light! Access the extracted data, tips, and best practices to improve your TikTok strategy. Download the FREE 2024 TikTok Study here.
The Answers Are in The Data
With the right data, solving the most frequently asked questions about the platform is possible. This report analyzes over 87,000 professional and personal TikTok accounts to identify significant conclusions for a strategy boost.
More than 1 million videos have been tested to study brand and content creator behaviors and how they reach their target audiences on TikTok.
Compare your data with similar-sized accounts
Even if your goal is to scale your TikTok growth, comparing your results to similar-sized accounts benchmarks your average standings. The analyzed accounts are divided by the number of followers to segment the data.
We recommend analyzing the data relevant to your account size to understand how your results compare with the report averages.
Remember that in Metricool’s analytics dashboard, you can access all your social media results immediately.
The TikTok Study classifies account sizes by the number of followers:
| Tiny[ 0-500 ]followers | Small[501-2,000]followers | Medium [2,001-10,000]followers | Big [10,001-50,000]followers | Huge[50,001+]followers |
What Happened on TikTok in 2024?
Video formats continue to reign on TikTok. It’s difficult to dethrone this content, considering it was the network’s first format. However, as the network evolves, images and carousels become more prominent, allowing brands and creators to story-tell differently.
For now, videos are the most shared format on the platform, with an average of 2.62 videos published weekly by accounts. Moreover, accounts with the most followers publish almost one video a day. Meanwhile, images and carousels are barely published once a week, on average.
Regarding interactions, videos sweep the board, achieving almost 60% more than images and carousels. However, images and carousels generate a higher average engagement rate of 6.46%. This suggests that while videos achieve more interactions at large, the image and carousel views-to-interactions ratio is higher.
TikTok videos have greatly evolved from their ‘short-form’ nature. According to the data, the ideal video length is between 2 to 5 minutes, garnering the highest average views.
What stays consistent on the platform is TikTok’s algorithm tendencies, equaling the playing field for any video to reach users, regardless of the owner. By no surprise, the main traffic source is the “For You” page, where TikTok recommends content per user. Accounts with fewer followers receive more than 75% impressions from the “For You” feed, confirming the algorithm’s balanced distributions.
This is just a small bite of what awaits in the 2024 TikTok Study. Download the full data report and correct your strategy accordingly.
2024 TikTok Study Data Set
Metricool analyzed over 80,000 professional and personal TikTok accounts for the TikTok Study. Data was extracted from examining more than 1 million videos and over 70,000 image and carousel posts.
This report was made possible from the hard work of Metricool’s Growth, Marketing, and Design departments. We hope you enjoy Metricool’s third annual TikTok Study!
