[MASTERCLASS] Inside the Consumer Mind: Psychological Cues That Drive Action

DATE: February 19th, 2026, at 12 pm EST 🇺🇸 / 5 pm GMT 🇬🇧

Ever wonder why some brands just feel magnetic on social media? Nike doesn’t just sell running shoes. It sells a mindset, a culture, and the belief that anyone can be an athlete. That’s how powerful psychology is: when brands invite people to buy into an identity rather than a product.

Behind every memorable campaign is a deep understanding of how people think, feel, and make decisions – often beneath conscious awareness. We’re wired to observe and imitate those around us, trusting what feels familiar and socially validated. 

In this webinar, we’ll explore the psychological cues, emotional triggers, and subconscious signals that shape how consumers think, feel, and buy.

With:
 📌 Hedia Zadeh – Head of Marketing at Charles Green
📌 Anniston Ward – US PR, Education and Event Manager at Metricool

Join two leading marketing experts as they unpack the science behind successful campaigns and reveal how brands use psychology to turn attention into action.

🧠 What You’ll Learn

In this session, we’ll dive into:

• The psychological cues that influence decision-making
  From cognitive biases to emotional triggers, learn what really drives consumer behavior.
  
• How trust and social influence shape behavior
  Why familiarity, social proof, and seeing others engage play such a powerful role in building credibility and driving action.
  
• How iconic brands use psychology to stand out
  Real-world examples of campaigns that leverage storytelling, identity, and emotion to create lasting impact.
  
• How to apply these insights to your own marketing Actionable takeaways you can use to build campaigns that connect, convert, and endure.