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2025 Australia Social Media Manager Calendar
As the holiday season quickly approaches, social media managers look ahead to 2025 planning. Planning campaigns and content on important holidays can help your posts reach more users and get your brand involved in cultural conversations.
Download the full 2025 Australia calendar as a reference for your upcoming social media and ad campaign planning
January
The first month of the year always feels like turning the page to a new chapter of life. What does January have in store?
Besides celebrating the new year, Australians also celebrate their country, whipped cream, and hot chocolate! ☕
| 01 January | New Year’s Day |
| 05 January | National Whipped Cream Day |
| 07 January | Orthodox Christmas |
| 13 January | Mahayana New Year |
| 20 January | National Penguin Day |
| 23 January | National Handwriting Day |
| 26 January | Australia Day |
| 29 January | Lunar New Year |
| 31 January | National Hot Chocolate Day |
Other important holidays:
- 26: Isra’ and Mi’raj
February
February is the month of love, for couples, singles, friendships… moments that brands can utilize to resonate with their audience.
Maybe on January 17th, you can start a chain of random acts of kindness online, or on January 19th you can share a confession, and encourage followers to share their own. These are just some examples of the ways you can turn these celebrations into content wins.
| 01 February | Kick Day |
| 02 February | Groundhog Day |
| 04 February | Cancer Day |
| 07 February | Rose Day |
| 08 February | Propose Day |
| 10 February | Royal Hobart Regatta |
| 11 February | International Day of Women and Girls in Science |
| 12 February | Hug Day |
| 13 February | Galentine’s Day |
| 14 February | Valentine’s Day |
| 15 February | Singles Awareness Day |
| 16 February | National Tim Tam Day |
| 17 February | Random Acts of Kindness Day |
| 18 February | Flirting Day |
| 19 February | Confession Day |
| 20 February | World Day of Social Justice |
| 21 February | Breakup Day |
| 26 February | National Letter to an Elder Day |
| 28 February | First Day of Ramadan |
Other important holidays:
- 09: National Pizza Day
- 09: Chocolate Day
- 10: Teddy Day
- 11: Promise Day
- 13: Kiss Day
- 15: Slap Day
- 17: Perfume Day
- 20: Missing Day
March
Do you value your sleep? Love sharing ideas? March is your month! March is a jam-packed month worldwide, so I understand why Australia also recognizes sleep.
Of course, don’t forget to wear green on the 17th so you don’t get pinched! 🍀
*March is Sleep Awareness and International Ideas Month*
| 01 March | Baby Sleep Day |
| 02 March | Clean Up Australia Day |
| 04 March | Mardi Gras |
| 05 March | Ash Wednesday |
| 07 March | National Dress in Blue Day |
| 08 March | International Women’s Day |
| 10 March | Canberra Day |
| 14 March | Holi |
| 15 March | True Confessions Day |
| 17 March | Saint Patrick’s Day |
| 20 March | International Day of Happiness World Down Syndrome Day |
| 21 March | World Poetry Day |
| 23 March | National Chip and Dip Day |
| 26 March | Purple Day |
| 27 March | World Theatre Day |
| 30 March | Eid al-Fitr |
Other important holidays:
- 01: National Pig Day
- 04: Organize Your Home Office Day
- 08: International Fanny Pack Day
- 10: Adelaide Cup Day
- 14: Pi Day
- 14: White Day
- 20: Autumnal Equinox
- 20: Alien Abductions Day
- 21: Harmony Day
- 23: National Eucalypt Day
April
Did you know April is the only month in Australia that doesn’t recognize any holidays?
April Fools. 😉
While planning your April content, keep these dates in mind, and don’t forget to hug an Australian on the 26th!
| 01 April | April Fool’s Day |
| 02 April | Autism Awareness Day |
| 03 April | National Rainbow Day |
| 04 April | Walk Around Things Day |
| 05 April | National Dandelion Day |
| 17 April | Blah Blah Blah Day |
| 18 April | Good Friday |
| 20 April | Easter Sunday |
| 22 April | Earth Day |
| 25 April | Metricool Day |
| 26 April | Hug An Australian Day |
| 27 April | Morse Code Day |
| 29 April | International Dance Day |
| 30 April | International Jazz Day |
Other important holidays:
- 01: International Fun At Work Day
- 01: Edible Book Day
- 01: Fossil Fools Day
- 03: Don’t Go to Work Unless it’s Fun Day
- 03: National Tweed Day
- 25: ANZAC Day
May
While the other side of the world is gearing up for summer, Australians are settling into the colder months. This is the perfect time to celebrate your families, mothers, and redheads! Yes, there is a World Redhead Day.
| 03 May | Free Comic Book Day |
| 05 May | Cinco de Mayo May Day |
| 11 May | Mother’s Day |
| 15 May | International Day of Families |
| 16 May | International Day of Light |
| 18 May | International Museum Day |
| 20 May | World Bee Day |
| 26 May | National Sorry Day |
| 27 May | National Reconciliation Week |
| 28 May | National Burger Day |
| 29 May | Ascension Day |
| 31 May | World No Tobacco Day |
Other important holidays:
- 03: World Press Freedom Day
- 04: World Laughter Day
- 26: World Redhead Day
June
June is a busy month with an array of holidays. Winter Solstice begins on the 21st, marking the first days of winter in Australia. Don’t forget to celebrate your queen, king, and father, back to back to back!
*June is LGBTQ Pride and National Dairy Month*
| 01 June | National Meat Pie Day |
| 02 June | Western Australia Day Reconciliation Day |
| 03 June | Mabo Day |
| 04 June | National Cheese Day |
| 05 June | World Environment Day |
| 06 June | Queensland Day |
| 08 June | World Oceans Day |
| 09 June | Queen’s Birthday |
| 10 June | King’s Birthday |
| 15 June | Father’s Day |
| 18 June | International Sushi Day |
| 20 June | Winter Solstice |
| 21 June | World Music Day |
| 27 June | International Pineapple Day |
| 29 June | International Mud Day |
| 30 June | World Social Media Day |
Other important holidays:
- 01: Shavuot
- 06: National Donut Day
- 09: Whit Monday
- 15: Trinity Sunday
- 21: International Yoga Day
July
Christmas in July? In Australia, yes. While July doesn’t have extensive celebrations, Australians celebrate gems from their homeland, including the lamington.
The acronym NAIDOC stands for National Aborigines and Islanders Day Observance Committee – celebrating Aboriginal and Torres Strait Islander peoples.
| 02 July | World UFO Day |
| 06 July | NAIDOC Week |
| 07 July | World Chocolate Day |
| 08 July | National Video Game Day |
| 11 July | World Population Day |
| 14 July | Bastille Day |
| 17 July | World Emoji Day |
| 21 July | National Lamington Day |
| 25 July | Christmas In July |
| 27 July | Parents’ Day |
August
August is filled with holidays across Australia. Victoria celebrates the Sustainable Living Festival on the 3rd, while New South Wales enjoys a bank holiday on the 4th, and Queensland observes the Royal National Agricultural Show!
Australia also celebrates Aboriginal and Torres Strait Islander children on the 4th.
| 01 August | International Beer Day |
| 03 August | Sustainable Living Festival (Victoria) |
| 04 August | Bank Holiday (New South Wales) |
| 08 August | International Cat Day |
| 09 August | World’s Indigenous Peoples Day |
| 10 August | National Science Week |
| 13 August | Royal National Agricultural Show Day (Queensland) |
| 14 August | World Lizard Day |
| 16 August | National Rum Day |
Other important holidays:
- 04: National Aboriginal and Torres Strait Islander Children’s Day
- 04: Northern Territory Picnic Day
- 19: National Potato Day
- 19: World Humanitarian Day
September
September is the month to celebrate Australian citizenship, peace, and football! The 27th marks the Australian Football League final, an opportunity for brands to join fans in on the celebration.
| 03 September | Flag Day |
| 05 September | International Day of Charity |
| 07 September | Father’s Day |
| 08 September | International Literacy Day |
| 10 September | World Suicide Prevention Day |
| 13 September | International Chocolate Day |
| 14 September | National Bilby Day |
| 17 September | Australian Citizenship Day |
| 21 September | International Day of Peace |
| 22 September | World Car-Free Day |
| 23 September | International Day of Sign Languages |
| 24 September | World Gorilla Day |
| 25 September | National Daughter’s Day |
| 26 September | National Pancake Day |
| 27 September | World Tourism Day |
| 29 September | World Heart Day |
| 30 September | International Podcast Day |
Other important holidays:
- 27: Australian Football League (AFL) Grand Final
October
We have made it to Spooky season! Thankfully International Coffee Day is celebrated on the 1st so you can get nice and caffeinated for the beginning of holiday season.
Creating Halloween campaigns is perfect for inserting your brand into trending moments. If you’re looking for inspiration, find 31 Halloween campaign ideas here! 👻
*October is Breast Cancer Awareness Month*
| 01 October | International Coffee Day |
| 05 October | Daylight Saving Time (DST) Starts |
| 10 October | World Mental Health Day |
| 25 October | World Pasta Day |
| 26 October | Grandparents Day |
| 31 October | Halloween |
Other important holidays:
- 05: World Teachers’ Day
November
The last month of the year, and arguably the busiest. The holiday season is always chaotic, which makes planning ahead so important. We know Black Friday is the busiest shopping day of the year, and it can be stressful to plan and execute a campaign. This guide will help your brand create and execute a Black Friday campaign.
| 01 November | Movember |
| 03 November | Recreation Day |
| 04 November | Melbourne Cup |
| 13 November | World Kindness Day |
| 16 November | International Day for Tolerance |
| 20 November | Universal Children’s Day |
| 21 November | World Television Day |
| 26 November | Thanksgiving Day (Australia) |
| 28 November | Black Friday |
| 30 November | St Andrew’s Day |
December
For our online shoppers, Cyber Monday is their Super Bowl. For a seamless shopping experience, brands should bring their shop to the customer. Capitalize on in-app purchases and use social media to link your promotions.
Of course, Christmas is right around the corner and yet another unique opportunity for marketers and social media managers. However, beware. December is one of the heaviest marketing months, so rather than relying on expensive ad campaigns, consider using organic strategies like SEO, competitor analysis, and social media analytics to develop your content plan.
| 01 December | Cyber Monday |
| 03 December | International Day of Persons with Disabilities |
| 05 December | International Volunteer |
| 10 December | Human Rights Day |
| 11 Decembe | International Mountain Day |
| 14 December | Hanukkah |
| 17 December | National Maple Syrup Day |
| 19 December | National Ugly Sweater Day |
| 22 December | Summer Solstice |
| 23 December | Festivus |
| 24 December | Christmas Eve |
| 25 December | Christmas Day Sydney To Hobart Yacht Race |
| 26 December | Proclamation Day (South Australia) Boxing Day Kwanzaa |
| 31 December | New Year’s Eve |