2025 Australia Social Media Manager Calendar 

As the holiday season quickly approaches, social media managers look ahead to 2025 planning. Planning campaigns and content on important holidays can help your posts reach more users and get your brand involved in cultural conversations. 

Download the full 2025 Australia calendar as a reference for your upcoming social media and ad campaign planning 

January 

The first month of the year always feels like turning the page to a new chapter of life. What does January have in store? 

Besides celebrating the new year, Australians also celebrate their country, whipped cream, and hot chocolate! ☕

Other important holidays: 

• 26: Isra’ and Mi’raj

February

February is the month of love, for couples, singles, friendships… moments that brands can utilize to resonate with their audience. 

Maybe on January 17th, you can start a chain of random acts of kindness online, or on January 19th you can share a confession, and encourage followers to share their own. These are just some examples of the ways you can turn these celebrations into content wins. 

Other important holidays: 

• 09: National Pizza Day
• 09: Chocolate Day
• 10: Teddy Day
• 11: Promise Day
• 13: Kiss Day
• 15: Slap Day
• 17: Perfume Day
• 20: Missing Day

March

Do you value your sleep? Love sharing ideas? March is your month! March is a jam-packed month worldwide, so I understand why Australia also recognizes sleep. 

Of course, don’t forget to wear green on the 17th so you don’t get pinched! 🍀

*March is Sleep Awareness and International Ideas Month*

Other important holidays: 

• 01: National Pig Day
• 04: Organize Your Home Office Day
• 08: International Fanny Pack Day
• 10: Adelaide Cup Day
• 14: Pi Day
• 14: White Day
• 20: Autumnal Equinox 
• 20: Alien Abductions Day 
• 21: Harmony Day
• 23: National Eucalypt Day

April

Did you know April is the only month in Australia that doesn’t recognize any holidays? 

April Fools. 😉

While planning your April content, keep these dates in mind, and don’t forget to hug an Australian on the 26th! 

Other important holidays: 

• 01: International Fun At Work Day
• 01: Edible Book Day
• 01: Fossil Fools Day
• 03: Don’t Go to Work Unless it’s Fun Day
• 03: National Tweed Day
• 25: ANZAC Day

May

While the other side of the world is gearing up for summer, Australians are settling into the colder months. This is the perfect time to celebrate your families, mothers, and redheads! Yes, there is a World Redhead Day. 

Other important holidays: 

• 03: World Press Freedom Day
• 04: World Laughter Day
• 26: World Redhead Day

June

June is a busy month with an array of holidays. Winter Solstice begins on the 21st, marking the first days of winter in Australia. Don’t forget to celebrate your queen, king, and father, back to back to back! 

*June is LGBTQ Pride and National Dairy Month*

Other important holidays: 

• 01: Shavuot
• 06: National Donut Day
• 09: Whit Monday
• 15: Trinity Sunday
• 21: International Yoga Day

July

Christmas in July? In Australia, yes. While July doesn’t have extensive celebrations, Australians celebrate gems from their homeland, including the lamington. 

The acronym NAIDOC stands for National Aborigines and Islanders Day Observance Committee – celebrating Aboriginal and Torres Strait Islander peoples. 

August

August is filled with holidays across Australia. Victoria celebrates the Sustainable Living Festival on the 3rd, while New South Wales enjoys a bank holiday on the 4th, and Queensland observes the Royal National Agricultural Show! 

Australia also celebrates Aboriginal and Torres Strait Islander children on the 4th. 

Other important holidays: 

• 04: National Aboriginal and Torres Strait Islander Children’s Day
• 04: Northern Territory Picnic Day
• 19: National Potato Day
• 19: World Humanitarian Day

September

September is the month to celebrate Australian citizenship, peace, and football! The 27th marks the Australian Football League final, an opportunity for brands to join fans in on the celebration. 

Other important holidays: 

• 27: Australian Football League (AFL) Grand Final

October

We have made it to Spooky season! Thankfully International Coffee Day is celebrated on the 1st so you can get nice and caffeinated for the beginning of holiday season. 

Creating Halloween campaigns is perfect for inserting your brand into trending moments. If you’re looking for inspiration, find 31 Halloween campaign ideas here! 👻

*October is Breast Cancer Awareness Month*

Other important holidays: 

• 05: World Teachers’ Day

November

The last month of the year, and arguably the busiest. The holiday season is always chaotic, which makes planning ahead so important. We know Black Friday is the busiest shopping day of the year, and it can be stressful to plan and execute a campaign. This guide will help your brand create and execute a Black Friday campaign. 

December

For our online shoppers, Cyber Monday is their Super Bowl. For a seamless shopping experience, brands should bring their shop to the customer. Capitalize on in-app purchases and use social media to link your promotions. 

Of course, Christmas is right around the corner and yet another unique opportunity for marketers and social media managers. However, beware. December is one of the heaviest marketing months, so rather than relying on expensive ad campaigns, consider using organic strategies like SEO, competitor analysis, and social media analytics to develop your content plan. 

Anniston Ward , 04 October 2024