2026 Australia Social Media Manager Calendar
Social media managers across Australia are already thinking about the months ahead. Planning your content around local holidays, seasonal events, and cultural moments can help your posts get noticed and keep your brand part of the conversation.
All these dates are available right inside Metricool’s planner, so you can map out your posts without jumping between different tools. With your calendar to keep all your content in one place, it’s easier to plan campaigns ahead, join trending conversations, and keep your posts consistent throughout the year.
January
January sets the tone for the year with long summer days, New Year celebrations, and plenty of events that get people talking. Australia Day often sparks nationwide conversation, while smaller lighthearted dates like Compliment Day or Opposite Day can inspire fun, quick posts. It’s also a good moment for brands to introduce fresh campaigns, set yearly goals, and connect with audiences who are coming back online after the holidays.
| 01 January | New Year’s Day |
| 04 January | World Braille Day |
| 06 January | Epiphany |
| 18 January | Australian Open (Tennis) |
| 21 January | Museum Selfie Day |
| 23 January | National Pie Day |
| 24 January | Compliment Day |
| 25 January | Opposite Day |
| 26 January | Australia Day |
| 28 January | Data Privacy Day |
| 31 January | National Hot Chocolate Day |
February
February keeps the energy going with a mix of romantic and playful themes. Valentine’s Day is an obvious highlight, but events like World Pizza Day or the International Day of Women and Girls in Science give plenty of variety for brands to tap into. With summer still hanging on, content around outdoor activities, food, and lifestyle often performs well. This month has a nice mix of serious causes and lighthearted hooks, making it easy to plan creative campaigns.
| 02 February | World Wetlands Day |
| 04 February | World Cancer Day |
| 05 February | World Nutella Day |
| 07 February | Safer Internet Day |
| 09 February | World Pizza Day |
| 11 February | International Day of Women and Girls in Science |
| 13 February | World Radio Day |
| 14 February | Valentine’s Day |
| 21 February | International Mother Language Day |
March
March is packed with cultural events and awareness days that give plenty of room for engagement. International Women’s Day and Harmony Day invite important conversations, while St Patrick’s Day brings a festive vibe. Sporting fans also get their fix with the Formula 1® Australian Grand Prix. The mix of cultural, social, and entertainment events makes March a lively month to plan content that reaches people in different ways.
| 01 March | World Compliment Day |
| 01 March | Zero Discrimination Day |
| 03 March | World Wildlife Day |
| 05 March | Formula 1® Australian Grand Prix |
| 08 March | International Women’s Day |
| 09 March | Labour Day (VIC, TAS, SA) |
| 09 March | Adelaide Cup Day (SA) |
| 09 March | Eight Hours Day (TAS) |
| 09 March | Canberra Day (ACT only) |
| 15 March | International Day of Action for Rivers |
| 15 March | World Consumer Rights Day |
| 17 March | St Patrick’s Day |
| 20 March | International Day of Happiness |
| 21 March | Harmony Day |
| 21 March | Int. Day for Elimination of Racial Discrimination |
| 21 March | World Poetry Day |
| 21 March | World Down Syndrome Day |
| 22 March | World Water Day |
| 31 March | Int. Transgender Day of Visibility |
April
April shifts between fun, reflective, and family-focused moments. It starts with April Fool’s Day, always a chance for lighthearted campaigns, then quickly moves into Easter, which is often celebrated with family traditions, food, and seasonal sales. Toward the end of the month, ANZAC Day offers a chance for solemn remembrance and reflection. April’s range of themes allows brands to balance playful posts with more meaningful storytelling.
| 01 April | April Fool’s Day |
| 02 April | World Autism Awareness Day |
| 03 April | Good Friday |
| 04 April | Easter Saturday |
| 05 April | Easter Sunday |
| 06 April | Easter Monday |
| 07 April | World Health Day |
| 22 April | Earth Day |
| 23 April | World Book Day |
| 25 April | ANZAC Day |
May
May brings together global celebrations, social awareness, and personal milestones. Mother’s Day is a big focus for family-oriented content, while Eurovision and “May the 4th Be With You” are great for more playful, pop culture-driven posts. Awareness days like World Bee Day and World No Tobacco Day create opportunities for campaigns tied to health, lifestyle, and community. This month naturally blends fun and serious moments, giving plenty of flexibility for social content.
| 04 May | May Day (NT) |
| 04 May | Star Wars Day (“May the 4th Be With You”) |
| 05 May | Labour Day (QLD, NT) |
| 08 May | World Red Cross Day |
| 09 May | World Moscato Day |
| 10 May | Mother’s Day |
| 16 May | Eurovision Song Contest Finale |
| 17 May | Int. Day Against Homophobia and Transphobia |
| 20 May | World Bee Day |
| 31 May | World No Tobacco Day |
June
June marks the beginning of winter in Australia, which often shifts online conversations toward cozy, indoor themes. The month includes World Environment Day and World Social Media Day, both strong hooks for meaningful brand content. June also carries the end of the financial year, an important time for businesses, freelancers, and creators. With so many topics in play, June gives social media managers a chance to experiment with a mix of education, inspiration, and seasonal content.
June is Pride Month
| 01 June | Reconciliation Day (ACT) |
| 01 June | Western Australia Day (WA) |
| 01 June | Global Day of Parents |
| 05 June | National Donut Day |
| 05 June | World Environment Day |
| 08 June | King’s Birthday (most states) |
| 08 June | World Oceans Day |
| 18 June | International Sushi Day |
| 18 June | International Picnic Day |
| 19 June | Clean Air Day |
| 21 June | Winter Solstice |
| 21 June | International Yoga Day |
| 21 June | World Selfie Day |
| 23 June | International Women in Engineering Day |
| 29 June | National Camera Day |
| 30 June | World Social Media Day |
| 30 June | End of Financial Year |
July
July might be mid-winter, but the calendar stays busy. NAIDOC Week is a significant moment to highlight Indigenous culture and voices. At the same time, lighter dates like World Chocolate Day and World Emoji Day bring plenty of opportunities for fun posts. International Friendship Day rounds out the month, encouraging community-driven content that focuses on connection. July is a reminder that even in the quieter months, there’s plenty to talk about online.
| 01 July | International Joke Day |
| 05 July | NAIDOC Week |
| 06 July | International Kissing Day |
| 07 July | World Chocolate Day |
| 14 July | Bastille Day |
| 17 July | World Emoji Day |
| 21 July | National Lamington Day |
| 30 July | International Friendship Day |
| 31 July | National Mixed-Breed Dog Day |
August
August has a little something for everyone, from furry friends to creative celebrations. International Cat Day and International Dog Day are perfect for highly engaging, visual content. World Photography Day invites people to share their creativity, while Wear It Purple Day brings attention to inclusivity and LGBTQ+ youth. With regional events like Ekka Wednesday in Brisbane, there’s also a chance to tap into local conversations. This mix keeps content fresh and engaging throughout the month.
| 03 August | Picnic Day (NT) |
| 08 August | International Cat Day |
| 09 August | Int. Day of the World’s Indigenous Peoples |
| 12 August | Ekka Wednesday (Brisbane/QLD) |
| 13 August | International Left-Handers Day |
| 19 August | World Photography Day |
| 21 August | World Senior Citizens Day |
| 26 August | International Dog Day |
| 28 August | Wear It Purple Day |
September
September marks the arrival of spring, bringing a natural shift toward themes of growth, renewal, and positivity. Father’s Day sparks family-focused content, while R U OK? Day encourages important discussions around mental health and wellbeing. The AFL Grand Final also dominates conversations both online and offline. September is an energetic month that blends sport, family, and community-driven topics.
| 01 September | Spring Begins (Australia) |
| 04 September | Father’s Day (Australia) |
| 05 September | International Day of Charity |
| 10 September | R U OK? Day |
| 19 September | Talk Like a Pirate Day |
| 25 September | AFL Grand Final Friday (VIC) |
| 26 September | AFL Grand Final |
| 27 September | World Tourism Day |
October
October offers a wide range of hooks for campaigns, from awareness days to cultural celebrations. World Mental Health Day provides space for meaningful conversations, while Halloween has become increasingly popular in Australia, sparking fun and creative content opportunities. World Coffee Day is another crowd favorite that connects easily with everyday routines. October’s balance of serious themes and playful celebrations makes it a versatile month for planning posts.
| 01 October | International Coffee Day |
| 02 October | World Smile Day |
| 03 October | Labour Day (NSW, ACT, SA) |
| 05 October | World Teachers’ Day |
| 10 October | World Mental Health Day |
| 13 October | Int. Day for Disaster Reduction |
| 16 October | World Food Day |
| 22 October | Caps Lock Day |
| 31 October | Halloween |
November
November builds momentum heading into the busiest season of the year. The Melbourne Cup is one of the biggest events on the Australian calendar, while World Kindness Day and International Men’s Day invite more thoughtful content. For brands, November is also when the holiday shopping season begins, with Black Friday and Cyber Monday campaigns becoming more prominent. Social media managers can use this time to build excitement and set the tone for December.
| 01 November | Melbourne Cup Carnival begins |
| 01 November | Movember |
| 03 November | Melbourne Cup Day (VIC only) |
| 11 November | Remembrance/Armistice Day |
| 13 November | World Kindness Day |
| 14 November | World Diabetes Day |
| 19 November | International Men’s Day |
| 20 November | Universal Children’s Day |
| 21 November | World Television Day |
| 27 November | Black Friday |
| 30 November | Cyber Monday |
December
December is a whirlwind of celebrations, campaigns, and year-end reflections. Christmas dominates the calendar, followed closely by Boxing Day and New Year’s Eve, each offering plenty of opportunities for seasonal content. It’s also a time when many brands share year-in-review campaigns or thank their communities for their support. With summer in full swing, December carries both a festive and laid-back energy, making it the perfect month to end the year on a positive note.
| 01 December | World AIDS Day |
| 05 December | International Volunteer Day |
| 05 December | World Soil Day |
| 10 December | Human Rights Day |
| 24 December | Christmas Eve |
| 25 December | Christmas Day |
| 26 December | Boxing Day & Boxing Day Test (cricket) |
| 31 December | New Year’s Eve |
All Your Important Dates in One Place
Keep all your important dates in one place with Metricool Social Calendars. Social Calendars help you plan content around holidays, seasonal events, and fun observances so your posts stay timely and relevant. You can add Metricool’s preset calendars or import your own, making it easy to see upcoming events, schedule posts in advance, and keep your content consistent across every channel.
From major campaigns like Black Friday and Christmas to lighter moments like National Dog Day, Social Calendars give you a clear view of the year and make planning less stressful. Register for Metricool today to access Social Calendars and have all your important dates ready whenever you plan your content.
