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TikTok Creator Rewards Program
Originally known as the Creator Fund, TikTok revamped its Creator rewards program. During its remodel, the program was temporarily called the ‘Creativity Program Beta’ before switching to the Creator Rewards Program. This was an initiative to improve its monetization action by rewarding creators for original, authentic content.
This post explains how the Creator Rewards program works, and how eligible participants can sign up to earn money through their content.
What is the TikTok Creator Rewards Program?
After feedback from the Creator Fund and Creator Next programs, TikTok considered these suggestions for a new and improved program, with more fair payouts. This program
is a revenue-sharing program, that rewards high-quality, longer-form content. TikTok commits to rewarding creators up to 20 times more than the previous Creator Fund.
Participants can access an updated dashboard to track video eligibility, estimated rewards, and performance analytics. Only videos longer than one minute are eligible for participation, rewarding creators for “quality views”.
TikTok released longer videos in 2022, accommodating for longer-form storytelling. The TikTok community now spends 50% of their time watching videos longer than a minute. The Creator Rewards Program is designed to encourage user engagement through original, long-form video content. TikTok rewards creators based on a “formula” with four core metrics defined below.
Source: Social Media Today
How to Apply to the Creator Rewards Program
Eligible accounts can sign up for the Creator Rewards Program through the app. Tap the Menu, select TikTok Studio, and then the Creator Rewards Program. Apply and you’ll hear back within three days.
TikTok Creator Rewards Program eligibility requirements
The Creator Rewards Program is only available for creators in the United States, United Kingdom, Germany, Japan, South Korea, France, and Brazil. To be eligible for this program, you must meet the following criteria:
- Location: Be located in the eligible countries for the Creator Rewards Program.
- Account Status: Must have a good standing account that adheres to the Community Guidelines and Terms of Service.
- Account Type: Only Personal accounts are eligible. Business accounts do not qualify.
- Age: Must be at least 18 years old.
- Followers and Views: Must have at least 10,000 followers and 100,000 views in the last 30 days.
- Behavior: Participants must not tamper with the program or violate the Community Guidelines.
- Content: The creator must post high-quality, original content that is at least one minute long.
For videos to be eligible, they must be original, high-quality content over one minute. In addition, videos should receive at least 1,000 views on the For You feed. These videos cannot include a Duet or Stitch option or are created using the app’s Photo Mode.
Ads, paid promotions, or sponsored content are not eligible for the Creator Rewards Program.
How the Creator Rewards Program Works
TikTok evaluates rewards from four core metrics: originality, play duration, search value, and audience engagement. TikTok defines these metrics as the following:
- Originality: Showcasing the creator’s original point of view and authentic content, in a way that resonates with their community.
- Play duration: ‘Quality views’ are calculated by views of at least five seconds. However, play duration factors in both watch time and finish rate. The purpose of this is to reward engaging content.
- Audience engagement: This includes likes, comments, and shares, contributing to the creators’ content value.
- Search value: Ensuring the content aligns with popular search terms to increase its discoverability.
Source: TikTok
How are creators rewarded?
Videos are rewarded by RPMs and “quality views”. These can be described as views of at least five seconds, discluding views with dislikes, multiple views from the same accounts, ads, paid promotions, or sponsored content.
Creators can access the Creator Rewards Program dashboard to analyze their content performance, identify trends, and view payouts. In light of this enhanced program, TikTok has updated its TikTok Creator Academy with resources, courses, blogs, videos, and insights.
This updated rewards program encourages creators to share authentic, engaging content with their audiences. However, this is easier said than done. If you are not eligible for this program or are looking for other ways to earn money on TikTok, this guide has the ultimate list of ways to generate cash from the app: