Analytics
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- Analytics
- Social Media
Social Media Engagement Rate
Engagement rate is a key metric for any social media marketing strategy. Engagement rate tells you how your content resonates with users on a specific platform, highlighting what works well and what doesn't for your brand.Read more -
- Analytics
Super Bowl LIX Social Media Analysis: The New Way Brands Are Advertising
Following the 59th Super Bowl, Metricool analyzed top brand commercials and their social media engagement. This year's approaches highlighted the importance of influencer marketing and nostalgia for cross-generational appeal.Read more -
- Analytics
How to Track Your Instagram Followers Effectively
Building an engaged and interactive community on Instagram is key to your success on the platform. Whatever your goals, tracking Instagram followers is essential. It helps you understand audience trends, refine your content, and optimize engagement strategies. I’m not going to beat around the bush, Metricool is the best tool for tracking Instagram profile views, […]Read more -
- Analytics
Metricool, A Free Facebook Analytics Software Tool
With Metricool you have all the analytics of your page in the same dashboard. Discover metrics, competitor analysis, and custom reports with our Facebook analytics tool.Read more -
- Analytics
Optimize Your Instagram Strategy with Metricool’s Instagram Hashtag Tracker
With Metricool's Instagram Hashtag Tracker, you can dive deep into the performance of your hashtags to understand what’s working and what isn’t. Learn how to use these insights to refine your strategy and achieve better, data-driven results on Instagram.Read more -
- Analytics
- Social Media
X (Twitter) Engagement in 2025
In 2025, engagement on X (formerly Twitter) remains a key piece of social media strategy for brands and individuals. Despite recent changes to the app, it’s still essential to understand how engagement is defined, measured, and optimized. Engagement includes user interactions such as likes, retweets, comments, shares, and clicks on links or hashtags. These interactions […]Read more -
- Analytics
Custom Instagram Analytics Reports with Metricool
Bypass manual data collection for your social media reports. With Metricool, you can create personalized Instagram analytics report in just a few clicks.Read more -
- Analytics
- Social Media
How to Perform Social Media SWOT Analysis
A SWOT analysis is a powerful framework used to evaluate the strengths, weaknesses, opportunities, and threats of a business or strategy. This structured framework allows you to break down your social media efforts into Strengths, Weaknesses, Opportunities, and Threats, giving you a clear picture of where you stand and where to focus next. When applied […]Read more -
- Analytics
- Metricool
Social Media Analytics: Metricool Brand Summary
Metricool's Brand Summary includes an overview of a brand's social media presence and growth, in one snapshot. Measure your online development in one glance with this social media analytics page.Read more -
- Analytics
- Social Media
Metricool Hashtag Tracker: Measure Hashtag Analytics
Hashtags are part of today's digital culture. Learn how to track and measure hashtags with Metricool.Read more -
- Analytics
- Online advertising
What’s Smart Bidding in Google Ads?
What is Smart Bidding? We analyze this feature in depth to optimize your Google Ads campaigns by defining what it is, what types of campaigns you can do and whether or not it is worth creating them.Read more -
- Analytics
- Metricool
How to Conduct a Social Media Competitor Analysis [+FREE Template]
A social media competitor analysis is key to a good digital marketing strategy. Learn how to compare and analyze your brand's competitors and ways to apply that to your own strategy.Read more -
- Analytics
- YouTube
How to Analyze YouTube Videos with YouTube Analytics
Learn how to analyze YouTube using YouTube analytics, from YouTube Studio and Metricool.Read more -
- Analytics
- Social Media
How to Create Customized Social Media Marketing Reports
Want to learn how to create and customize an automated social media marketing report? With Metricool you can create comprehensive reports in less than 5 minutes.Read more -
- Analytics
- Social Media
What is the Difference Between Reach and Impressions?
Learn how to differentiate reach vs. impressions, how to calculate these metrics, and how to find these inside Metricool's analytics.Read more