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- Analytics
- Instagram
Optimize Your Instagram Strategy with Metricool’s Instagram Hashtag Tracker
With Metricool's Instagram Hashtag Tracker, you can dive deep into the performance of your hashtags to understand what’s working and what isn’t. Learn how to use these insights to refine your strategy and achieve better, data-driven results on Instagram.
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- Analytics
- Social Media
X (Twitter) Engagement in 2025
In 2025, engagement on X (formerly Twitter) remains a key piece of social media strategy for brands and individuals. Despite recent changes to the app, it’s still essential to understand how engagement is defined, measured, and optimized. Engagement includes user interactions such as likes, retweets, comments, shares, and clicks on links or hashtags. These interactions […]
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- Analytics
- Instagram
Custom Instagram Analytics Reports with Metricool
Bypass manual data collection for your social media reports. With Metricool, you can create personalized Instagram analytics report in just a few clicks.
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- Analytics
- Social Media
How to Perform Social Media SWOT Analysis
A SWOT analysis is a powerful framework used to evaluate the strengths, weaknesses, opportunities, and threats of a business or strategy. This structured framework allows you to break down your social media efforts into Strengths, Weaknesses, Opportunities, and Threats, giving you a clear picture of where you stand and where to focus next. When applied […]
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- Analytics
- Metricool
Social Media Analytics: Metricool Brand Summary
Metricool's Brand Summary includes an overview of a brand's social media presence and growth, in one snapshot. Measure your online development in one glance with this social media analytics page.
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- Analytics
- Social Media
Metricool Hashtag Tracker: Measure Hashtag Analytics
Hashtags are part of today's digital culture. Learn how to track and measure hashtags with Metricool.
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- Analytics
- Online advertising
What’s Smart Bidding in Google Ads?
What is Smart Bidding? We analyze this feature in depth to optimize your Google Ads campaigns by defining what it is, what types of campaigns you can do and whether or not it is worth creating them.
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- Analytics
- Metricool
How to Conduct a Social Media Competitor Analysis [+FREE Template]
A social media competitor analysis is key to a good digital marketing strategy. Learn how to compare and analyze your brand's competitors and ways to apply that to your own strategy.
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- Analytics
- YouTube
How to Analyze YouTube Videos with YouTube Analytics
Learn how to analyze YouTube using YouTube analytics, from YouTube Studio and Metricool.
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- Analytics
- Social Media
How to Create Customized Social Media Marketing Reports
Want to learn how to create and customize an automated social media marketing report? With Metricool you can create comprehensive reports in less than 5 minutes.
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- Analytics
- Social Media
What is the Difference Between Reach and Impressions?
Learn how to differentiate reach vs. impressions, how to calculate these metrics, and how to find these inside Metricool's analytics.
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- Analytics
- Metricool
Analyze your Website or Blog’s Performance with Metricool
Are you a Blogger or have a website? Discover all the metrics and statistics for your site. Measure the results and see how well you are doing. We also create reports in PDF or PPT.
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- Analytics
- Metricool
Compare Competitors with Metricool
Want to spy on your competitors and compare them too? View in-depth analytics of your competitors' recent posts across all social media platforms.
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- Analytics
- Facebook
Facebook Engagement: Ways To Increase It
What is Facebook Engagement and how can it help you to imrpove? In this post you will learn this and how to measure the Engagement on Facebook.
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- Analytics
- Social Media
Autolists: Advantages, examples and use
If you want to save time on your social media publications, autolists will be the solution. Keep reading to learn about your best ally to plan and schedule your social media accounts.
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