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Analytics
Metricool
Social Media Analytics: What It Is and Why It Matters for Your Brand
Social media moves fast and without data, it’s hard to keep up. This guide breaks down what social media analytics really means and how to use it to improve your strategy.
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Analytics
YouTube
How to Conduct a YouTube Competitor Analysis in 4 Ways
Conducting a competitor analysis on YouTube is crucial for understanding your market and who you are up against. Learn how to find and analyze your YouTube competitors here.
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Analytics
LinkedIn
LinkedIn Analytics to Measure Social Success
Metricool's LinkedIn analytics to measure your professional page's success and continue to improve your strategy.
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Analytics
Pinterest
Pinterest Analytics: How to Measure Your Pin Results
Analytics are key to organically scaling your social media accounts. This article dives into using Pinterest analytics to measure the impact of your Pins, to continue improving your strategies.
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Analytics
Social Media
Social Media Engagement Rate
Engagement rate is a key metric for any social media marketing strategy. Engagement rate tells you how your content resonates with users on a specific platform, highlighting what works well and what doesn't for your brand.
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Analytics
Super Bowl LIX Social Media Analysis: The New Way Brands Are Advertising
Following the 59th Super Bowl, Metricool analyzed top brand commercials and their social media engagement. This year's approaches highlighted the importance of influencer marketing and nostalgia for cross-generational appeal.
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Analytics
Facebook
Metricool, A Free Facebook Analytics Software Tool
With Metricool you have all the analytics of your page in the same dashboard. Discover metrics, competitor analysis, and custom reports with our Facebook analytics tool.
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Analytics
Instagram
Optimize Your Instagram Strategy with Metricool’s Instagram Hashtag Tracker
With Metricool's Instagram Hashtag Tracker, you can dive deep into the performance of your hashtags to understand what’s working and what isn’t. Learn how to use these insights to refine your strategy and achieve better, data-driven results on Instagram.
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Analytics
Social Media
X (Twitter) Engagement in 2025
In 2025, engagement on X (formerly Twitter) remains a key piece of social media strategy for brands and individuals. Despite recent changes to the app, it’s still essential to understand how engagement is defined, measured, and optimized. Engagement includes user interactions such as likes, retweets, comments, shares, and clicks on links or hashtags. These interactions […]
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Analytics
Instagram
Custom Instagram Analytics Reports with Metricool
Bypass manual data collection for your social media reports. With Metricool, you can create personalized Instagram analytics report in just a few clicks.
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Analytics
Social Media
How to Perform Social Media SWOT Analysis
A SWOT analysis is a powerful framework used to evaluate the strengths, weaknesses, opportunities, and threats of a business or strategy. This structured framework allows you to break down your social media efforts into Strengths, Weaknesses, Opportunities, and Threats, giving you a clear picture of where you stand and where to focus next. When applied […]
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Analytics
Metricool
Social Media Analytics: Metricool Brand Summary
Metricool's Brand Summary includes an overview of a brand's social media presence and growth, in one snapshot. Measure your online development in one glance with this social media analytics page.
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Analytics
Social Media
Metricool Hashtag Tracker: Measure Hashtag Analytics
Hashtags are part of today's digital culture. Learn how to track and measure hashtags with Metricool.
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Analytics
Online advertising
What’s Smart Bidding in Google Ads?
What is Smart Bidding? We analyze this feature in depth to optimize your Google Ads campaigns by defining what it is, what types of campaigns you can do and whether or not it is worth creating them.
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Analytics
Metricool
How to Conduct a Social Media Competitor Analysis [+FREE Template]
A social media competitor analysis is key to a good digital marketing strategy. Learn how to compare and analyze your brand's competitors and ways to apply that to your own strategy.
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