Instagram’s New Auto Scroll for Reels: Swipe No More!
If all you ever wanted from Instagram was a never-ending loop of Reels, today might just be your lucky day. The platform has started rolling out a feature that lets you auto scroll Instagram Reels. So, if that’s something you yearn, just toggle and let the Reels roll.
What is the Instagram Reel Auto Scroll Feature?
In the mood to binge some Reels? This easy toggle lets you watch one after the other automatically without having to even move your finger.
Until now, auto scroll was something you could only get with third-party apps or browser extensions. Now, Instagram is building it in natively, testing it out to see how users respond.
Doomscrolling vs. More Views of Your Videos
Instagram’s new auto scroll feature for reels isn’t available to everyone just yet. It’s currently being tested with select creators. So if you don’t see it, don’t worry — it’s probably still in the experimental phase.
And while it hasn’t been officially announced, several creators have already spotted it.
What does that mean for you as a creator? Potentially more views on your Reels, because users might end up watching more content passively. But there’s a tradeoff: your viewers will likely risk some precious time wasted into doomscrolling.
How to Stop Auto Scroll on Instagram?
If you’re one of the lucky early testers, you’ll spot this feature by tapping the three dots on a Reel you’re watching. From there, you’ll see an option to toggle auto scroll on or off. It’s that easy, and you can switch it off anytime if it’s not your thing.
Instagram’s auto scroll function is part of a wave of recent UX upgrades from the platform, just like that handy new feature where you can play Spotify song previews directly in Stories.
What’s your take? Clever UX upgrade or just another excuse to keep us scrolling a little too long?
