Short-form video isn’t tied to one platform anymore. We post Reels on Instagram, videos on TikTok, and Shorts on YouTube, but each platform plays by its own rules, and the same video won’t necessarily generate the same results on all the platforms.

We analyzed 6,177,375 videos from 375,462 accounts on Instagram, TikTok, and YouTube to answer questions like:

• Which platform gets the most views per video?
• Where do videos get the most comments and shares?
• Does this result change if your account has 500 followers or 200K?
• Which platform makes the most sense if you’re starting from scratch?

Download the full report for free and find out, with real data, what strategy to use on each platform based on your current social media goals.

A sneak peek at what you’ll find in the 2026 short-form video report:

• TikTok’s exposure is unbeatable; it generates up to 42% more views than Instagram Reels, and over 6 times more than YouTube Shorts. 
• Instagram Reels lead in shares across every account size, and in comments for most of them. 
• YouTube Shorts struggle to keep up… for now?

Short-form video is running social media right now. Download the report, grab a free bonus resource pack, and start building your video strategy on real data.