TikTok’s Creator Center: New Tools on Desktop for Creators
TikTok’s mission is to inspire creativity and bring joy through short-form videos. To ensure there are recurring and new creators, TikTok is constantly working on new updates to increase the app’s user-friendliness. The most recent update that TikTok has launched concerns the desktop version of their Creator Center.
The update has to do with the User Interface of TikTok’s Creative Center. They have added more metrics and analytics, updated their discovery tools, and launched a conversational AI feature. If you have a business account on TikTok, you will see a new format on the Creative Center when using your desktop.
What is The TikTok Creator Center?
This tool was made to help creators grow their channels. Inside the Creator Center, you will find features that will help you with:
- Upload and schedule posts
- Manage your content
- View advanced analytics
- Get help and resources
- Share feedback
How to Access TikTok Creator Center
To access your TikTok Creator Center, you will just have to head to the Creator Center webpage and log into your account with your username and password. You can also access your Creator Center through the TikTok app by locating the three-line icon, clicking on ‘Creator Tools’, and clicking on any of the tools you would like to use.
Creator Center Features
Inside the Creator Center, you will find several features that will help creators post with ease as well as analyze their data in a clear and concise format:
Homepage
The homepage serves as an overview, showing your key metrics, video views, profile views, likes, comments, shares, and unique viewers. You can also access your latest comments and recent posts.
Posts
Inside this section, you will be able to manage your posts by viewing analytics for each post, opening comments, and viewing the status of your posts. You can also delete posts here, and change the privacy settings of your video.
Comments
Manage and interact with your comments directly inside the comments section of the Creator Center. You can filter the search by video, all follower counts, comment date, or even search for a specific comment. Reply back to comments directly from this section.
Analytics
The analytics section dives more into your key metrics, that are also located on your homepage. This also includes metrics of your content, and follower information including gender, age, location, and activity.
Feedback
The last section allows for any feedback. You can attach screenshots of the posts you would like to share feedback about or just share your overall creator experience.
Upload
You can also use this tool to upload and schedule your TikTok content. All you have to do is click the ‘Upload‘ button and choose a file you would like to post. Here you can write your caption, edit your cover, and either choose to schedule by toggling on the schedule button and choosing a specific date and time or press post if you would like it to go out right away!
The TikTok Creator Center is a great tool to help creators grow their accounts to new heights! If you want to utilize all that the app has to offer, be sure to give these features a try and come back and let us know how they work for you!
If you’re looking to boost your video views, marketing efforts, and overall brand awareness in your TikTok account, make sure to check out this guide with tips, tools, and winning strategies:
