How to gain more followers on TikTok

Sara Martín
25 August, 2020

Once you start a social media strategy, increasing followers is one of the main goals of all companies, brands and individuals.

Social networks have a great advantage, and that is they allow access to large audiences and bring the possibility of building communities. However, it is not that easy to achieve, and it requires effort, perseverance and creativity.

Still, there are some tricks that can be carried out to gain followers and consequently build a community.

In this article, I am going to give you some tips on TikTok, the social platform of the moment. 

So keep reading this mini guide about how to gain followers on TikTok.

How to gain followers on TikTok

Tips to gain followers on TikTok

If your objective is to have more followers on TikTok, here you can check out some valuable tips that you can try and then, see your own results.

Keep your profile active

As in all social networks, if you don’t share content frequently, you will not get followers.

The more content you publish per day or per week, the more likely it is that people will find you and follow you. Also, if someone enters your profile and they see that you upload content frequently, surely their decision will be more inclined to follow you on TikTok.

Other tips to keep your profile active:

▶️ It is advisable to start the strategy with videos every day.

▶️ Try posting at different times and see which one works best for you.

Optimize your profile

All social networks have a description area, photo, link, etc. for a reason… and it is for you to use it to your advantage.

Optimize your profile information to make it attractive to potential followers.

Explain what they will find in your TikTok videos.

Get their attention

Participate in the most viral challenges of the moment

TikTok has gone viral for all the challenges and videos that have been produced and disseminated on the internet.

Viral challenges are the most popular content on TikTok at the moment. So if you want to gain visibility and discover a way to gain followers on TikTok this is an important one …

💡 Participate in the TikTok challenges to gain more visits to your profile and increase your audience


When you have to work but they don’t 🤷🏻‍♂️😅 ##blindinglights ##blindinglightschallenge ##workfromhome ##quarentinelife ##foryoulife ##fyl

♬ Blinding Lights – The Weeknd

Use hashtags in your videos

As in other social networks such as Instagram and Twitter, hashtags are essential for a good strategy, to gain followers and increase your visibility on the platform.

I can assure you that including hashtags is something you have to do in order to improve your marketing strategy.

Here are some other tips for using your hashtags on TikTok:

▶️ Use hashtags related to your video

▶️ Don’t add hashtags without rhyme and reason

▶️ Avoid hashtags banned by the platform, they won’t bring any good

▶️ Don’t obsess over the most trending and most searched hashtags


The vacation that a community manager deserves 🙌🏼 ##socialmedia ##communitymanager ##metricool ##holiday

♬ Banana (feat. Shaggy) – DJ FLe – Minisiren Remix – Conkarah

Spread your content on other social networks

If you already have your other networks worked and with a good community, it is easier. Publish your TikTok content on other social networks and encourage the audience that likes this type of content to follow you on your TikTok profile.

Advertise on TikTok

As with any social media platform, you can use paid advertising to reach new users and increase interactions with your content.

Take advantage of all TikTok Ads features and get the best performance from your profile: you will go like a rocket.

And to analyze how your ads have worked on the platform, we recommend that you do it from Metricool. You will access all the information about the reach, results, and performance of your TikTok Ads.

Get the most out of your videos

As we have mentioned, quality is more important than quantity. This explains why any video recorded in low quality won’t work for you.

Use your best weapons to create incredible videos that attract the attention of users and your community.

Schedule and analyze your content

If you don’t measure your performance on TikTok, it isn’t easy to know if the strategy you have prepared is working.

With Metricool, you have the option to have an overview of the performance of your TikTok videos and analyze them in detail. Plus, you can schedule your content to keep your profile always active. This is the best way to save work time while the tool notifies you when it’s time to post on the platform.

Apart from the external applications to edit videos, within TikTok, you can add effects, filters, music, or transitions to unleash your creativity and get the most out of your content. Also, bear in mind that TikTok loves that you use all their options to continue growing on the platform.

Sara Martín


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