82% of social media professionals say they use Instagram for their marketing, more than any other platform. It’s where most of the industry operates and where the competition for attention is the highest.

The challenge of being discovered and seen on Instagram is only growing. 

And that’s exactly why we analyzed 24,364,803 posts from more than 375,000 accounts worldwide to find out what’s working on Instagram in 2026.

To find out, we’ve looked into the data to answer key questions such as:

• How are views impacting your metrics?
• Which format performs better on the platform: Reels or carousels?
• Are Stories still relevant?
• What role does SEO play on Instagram?
• How often should you post to get better results? And at what time?

Download the full 40-page study for free and explore strategies, trends, and formats that work in 2026, backed by data.

Here’s a look at what’s inside the study:

• More content than ever: +12% single-image posts, +24% more carousels, and +35% more Reels published in 2026
• The formats that thrive: carousels get 9x more saves than single-image posts on Instagram
• How users consume content: watch time per Reel more than doubled in one year

Plus, 13 resources to help you turn data into action: videos, templates, and real-life examples from accounts that achieved above-average results.

Download the Instagram Study 2026 now and read all the details: