Product Updates – April 2025
New Metricool Features
Choose who can reply to your posts on Twitter/X
You can choose who can reply to your posts — everyone, only people you follow, verified users…
Who wouldn’t love to post something like “Everyone who comments on this gets a $100 gift card”… and then make it so no one can comment? 🙊
If X is part of your social media strategy, remember that with the Starter plan and the X add-on, you can schedule your X posts and access limited X analytics (full analytics available in the Advanced plan)
Instagram analytics available when you connect without Facebook
If you’ve been with us for a while, you’ll know that up until now, connecting Instagram required linking it to a Facebook Page (thanks, Meta 🙄).
That connection didn’t come with analytics at first (yep, another Meta thingy), but once they enabled it, bam! We activated those analytics on Metricool 🎉
So yes, you can now see Instagram analytics even if you connect it without a Facebook page.
Add ALT text to Instagram images
This one’s an easy win: you can now add ALT text to your Instagram images. For now, it’s only available for the images in your posts.
Instagram “Impressions” are now “Views” in the analytics section
You might’ve noticed this one already: Instagram has changed the metric name from Impressions to Views.
That’s now the main stat for reels, videos, posts, and stories.
And since we don’t want you scratching your head over the numbers, we’ve already updated it in Metricool to match what you see on Instagram.
If you’ve got questions about your account or Metricool, check out our Help Center or hit us up in the chat.
Remember that you can always send your feedback, we really read it all! We use it to decide our next steps 👀
