Social Media Studies

Answers to the biggest questions about LinkedIn  In this study, we conducted an analysis of 41,170 LinkedIn business pages and a total of 1,578,969 posts over a 122-day period (October 2023 – January 2024) to let the data answer the biggest questions about LinkedIn.  We wanted to know what usage trends exist on LinkedIn today, […]

As we know, social media is constantly changing. In this study we break down each social media network, how they have evolved over the year, and what is working best for brands, creators, and professionals.

Uncovering the Answers to TikTok’s Biggest Questions After analyzing 3,422,461 videos from 85,261 accounts [personal and business] over a 180-day period. TikTok raises heated debates such as: How many videos should you upload per day? How long should a TikTok video be? What is the best time to post a video? What matters more, views […]

How Professionals, Content Creators, and Brand Accounts Use Instagram Study based on analysis of 316,394 professional Instagram accounts, 2,418,508 posts, 9,419,426 Stories and 1,068,716 Reels. Metricool’s annual Instagram Study 2023 is here. The meeting point for marketers, social media managers, and agencies that manage professional Instagram accounts.  Data is compared in relation to the previous […]

The Facebook Study allows you to position yourself in the market, which data such as the average CPC or the average CPM in the Facebook Ads.

TikTok’s biggest questions have been answered We analyzed 1,907,846 videos from 48,591 accounts [both personal and business] over 180 days. TikTok generates great debates such as: How many videos should you upload a day? How long should TikTok videos last? What’s the best time to post? Which is better, views or likes? What content is […]

How professionals, content creators, and brand accounts use Instagram. Study based on 185,671 professional Instagram accounts, 1,856,089 feed posts, 6,761,264 stories and 279,479 reels. Metricool’s annual Instagram 2022 study is here. The meeting point for marketers, social media managers, and agencies that manage professional Instagram accounts.  Data is compared with our previous year’s Instagram study to see how this social […]

How professional accounts use Instagram We have analyzed 140,244 professional Instagram accounts, 1,651,565 posts and 5,590,426 stories. Metricool’s annual Instagram research study guides agencies, marketers, and social media managers to see and draw conclusions based on Instagram analytics on how business and creator accounts manage Instagram. The study analyzes business and creator accounts of different sizes to make it easier to […]

Discover the results of Facebook Ads campaign analysis after analyzing almost 150,000 campaigns. What types of campaigns work best? What objectives have a lower CPC and CPM? What are the most expensive countries to invest in Facebook Ads?

The year is about to end and it is interesting to know how social networks work. For this reason and analyzing real data of Metricool users, we have carried out this study based on 63,791 trademark accounts.