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Social Media Studies

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Social Media Studies
2026 Instagram Study: Formats, Strategy, and Data
We analyzed 24,364,803 posts from 375,118 accounts worldwide to identify the trends and patterns that are defining Instagram in 2026.
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Social Media Studies
TikTok
TikTok Study 2026: Formats, Growth, and Strategy
What's really working on TikTok in 2026? We analyzed 2,314,756 posts from 92,000 accounts. Download the free study and find out what formats, habits, and strategies drive results.
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LinkedIn
Social Media Studies
What works on LinkedIn in 2026: data, trends, and formats
We’ve analyzed over 673,658 posts from 63,108 LinkedIn accounts to uncover the latest insights.
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All posts

Online advertising
Social Media Studies
2024 TikTok Ads Study: analysis, data, and conclusions
Our TikTok Ads study is ready to solve the most common questions agencies, brands, and social media managers have when planning a TikTok Ads strategy. Discover: These are just some of the questions we asked ourselves and answered in our 2024 TikTok Ads Study. Now it’s up to you to explore the study fully and […]
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Facebook Ads
Social Media Studies
2024 Facebook Ads Study: Analysis and Trends for Meta Ad Campaigns
After analyzing over 200,000 Facebook ad campaigns, we have the data to the answers of the largest questions about the platform. Which campaigns are most used? What's the average CPC? CPM? Learn here!
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LinkedIn
Social Media Studies
LinkedIn Trends Study 2024
Answers to the biggest questions about LinkedIn In this study, we conducted an analysis of 41,170 LinkedIn business pages and a total of 1,578,969 posts over a 122-day period (October 2023 – January 2024) to let the data answer the biggest questions about LinkedIn. We wanted to know what usage trends exist on LinkedIn today, […]
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Social Media
Social Media Studies
2023 Social Media Networks Study: Trends for 2024
As we know, social media is constantly changing. In this study we break down each social media network, how they have evolved over the year, and what is working best for brands, creators, and professionals.
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Social Media Studies
TikTok
TikTok Study September 2023
Uncovering the Answers to TikTok’s Biggest Questions After analyzing 3,422,461 videos from 85,261 accounts [personal and business] over a 180-day period. TikTok raises heated debates such as: How many videos should you upload per day? How long should a TikTok video be? What is the best time to post a video? What matters more, views […]
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Instagram
Social Media Studies
Social Media Research Study 2023: Instagram
How Professionals, Content Creators, and Brand Accounts Use Instagram Study based on analysis of 316,394 professional Instagram accounts, 2,418,508 posts, 9,419,426 Stories and 1,068,716 Reels. Metricool’s annual Instagram Study 2023 is here. The meeting point for marketers, social media managers, and agencies that manage professional Instagram accounts. Data is compared in relation to the previous […]
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Social Media Studies
Facebook Ads 2023 Study: Improve Your Strategy With This Data
The Facebook Study allows you to position yourself in the market, which data such as the average CPC or the average CPM in the Facebook Ads.
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Social Media Studies
TikTok
TikTok Study March 2023
TikTok’s biggest questions have been answered We analyzed 1,907,846 videos from 48,591 accounts [both personal and business] over 180 days. TikTok generates great debates such as: How many videos should you upload a day? How long should TikTok videos last? What’s the best time to post? Which is better, views or likes? What content is […]
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Instagram
Social Media Studies
Social Media Research Study 2022: Instagram
How professionals, content creators, and brand accounts use Instagram. Study based on 185,671 professional Instagram accounts, 1,856,089 feed posts, 6,761,264 stories and 279,479 reels. Metricool’s annual Instagram 2022 study is here. The meeting point for marketers, social media managers, and agencies that manage professional Instagram accounts. Data is compared with our previous year’s Instagram study to see how this social […]
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Instagram
Social Media Studies
Social Media Research Study: Instagram
How professional accounts use Instagram We have analyzed 140,244 professional Instagram accounts, 1,651,565 posts and 5,590,426 stories. Metricool’s annual Instagram research study guides agencies, marketers, and social media managers to see and draw conclusions based on Instagram analytics on how business and creator accounts manage Instagram. The study analyzes business and creator accounts of different sizes to make it easier to […]
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Facebook Ads
Social Media Studies
Facebook Ads study: Advertising on Facebook based on real data
Discover the results of Facebook Ads campaign analysis after analyzing almost 150,000 campaigns. What types of campaigns work best? What objectives have a lower CPC and CPM? What are the most expensive countries to invest in Facebook Ads?
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Social Media
Social Media Studies
Social Networks Study: How social networks were used in 2019
The year is about to end and it is interesting to know how social networks work. For this reason and analyzing real data of Metricool users, we have carried out this study based on 63,791 trademark accounts.
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