TikTok Academies for Marketers, Agencies, and Creators
TikTok Academy is a free resource for marketers who want to improve their marketing and advertising strategies.
Last year, TikTok launched a Creator Academy to support creators looking to emerge and grow on the platform. On September 24th, 2024, TikTok revamped its 2022 academy to provide marketers and agencies with resources to drive business success.
TikTok continues to expand its creator and marketer resources to support those looking to master the art of TikTok. This article will explain the TikTok Academy and Creator Academy to help you understand what you can learn from these courses.
TikTok Academy vs. Creator Academy
While these two courses are similar in name, they are tailored to different audiences. TikTok Academy is geared towards businesses looking to scale their accounts, especially with TikTok ads.
The Creator Academy, on the other hand, is specifically for creators to understand how to maximize their content creation efforts, engage their communities, and monetize their content.
Another main difference between the two programs is that the TikTok Academy adapts the courses to business goals and industry to achieve their marketing goals.
What is TikTok Academy?
Available on TikTok for Business, TikTok Academy is a course for brands to boost their advertising strategies on the network. It includes courses, videos, webinars, and certifications covering each step behind TikTok marketing.
“TikTok Academy is designed for marketers and agencies of all sizes who create, manage, and measure TikTok ad campaigns.”
Source: TikTok Academy
Source: TikTok for Business
To register for this course, you can link an existing TikTok ad account or register without an ad account. Adding an existing TikTok ad account makes for a more customized learning experience.
Now, let’s walk through what brands can expect to gain from TikTok Academy:
Courses
- TikTok basics: This section includes a guide to setting up your account, creating content, and getting started with TikTok ads.
- Build brand awareness: This course dives into setting up campaigns and optimizing placements and formats for maximum exposure.
- Drive website conversions: Learn how to drive visitors to your website and increase conversions, especially for those with product catalogs and shopping experiences.
- Promote your app: This course introduces mobile app promotion campaigns on TikTok to increase downloads and measure results.
- Generate leads: Understand how to generate leads on TikTok via form leads and lead generation campaigns.
Videos
The TikTok Academy video series covers trends, case studies, and business insights to view real examples and success stories. Brands can gather fresh ideas and monthly trends to understand what is working on the network.
It also introduces the TikTok Creative Center as a resource to track trending songs, hashtags, videos, and creators.
Webinars
TikTok Academy registrants can view upcoming webinar events. Connect with TikTok professionals and the community through informative live sessions. Filter the search by city, location, instructor, date, and virtual-only events to find your ideal webinar.
Certification
Become a certified TikTok Media Buyer in a two-hour, proctored, online exam. This certification is designed for media buyers with at least one year of experience on TikTok’s ad platform. TikTok provides a study guide and practice test to help prepare you.
This certification can help marketers and agencies leverage their media buying experience on TikTok to attract new clients. The exam registration is $200 and you can find the exam registration page here.
What is Creator Academy?
Now, let’s dive into the creator side of TikTok learning with the Creator Academy. As you can guess, this is geared towards creators looking to grow and enhance their content on the platform.
This is also a free resource for creators and doesn’t require registration.
This course includes five categories, from basic to advanced. Coming to the Creator Academy are free courses covering content creation, community engagement and growth, and TikTok monetization programs.
What can creators expect from this academy? Let’s review each of the categories below:
Get started
Emerging into the content creation space can be overwhelming. This introductory category helps newbie creators get comfortable with TikTok management, personalization, safety, and community.
In blog style, each article walks creators through optimizing their profiles and content to find their “vibe and community.”
Community Guidelines
An important part of being a TikTok creator is sharing safe content that follows the platform’s Community Guidelines. This section reviews the network’s guidelines, code of conduct, and originality policy.
Creators can learn more about the network’s For You page experience, content moderation, and community safety to align their content with the platform’s advisement.
Features
TikTok rewards creators that utilize all it has to offer. This section dives into available features and creation tips for boosting views and audience engagement. Video editing, analytics, and promotion are other important features to improving content.
Creation tips
This section offers guidance for creating high-quality content, from filming essentials, CapCut editing advice, showcasing your expertise, and content strategy tips. Creators can also learn more to master content categories such as gaming, art, and music.
Monetize
The final section of this academy focuses on monetization. This covers the Creator Rewards program, subscriptions, and making money through TikTok LIVES. TikTok offers a variety of monetization options, for all creator types.
This section also explains how the payout process works and how creators can utilize Creator Marketplace and TikTok Shop to collaborate with brands and sell their products on the app.
TikTok Management for Marketers, Agencies, and Creators
After completing these TikTok academies, where can marketers, agencies, or creators go from here? Education is just one piece of mastering TikTok. Next, you must conquer managing your profile. If you work with multiple accounts or clients, you know this comes with its own struggles.
That’s why we recommend using a central management system to organize your content, analytics, and ads in one place. Metricool is the perfect tool for executing your social media strategy in one place, with the possibility to connect over 9 social media channels. Metricool offers a completely free platform to manage your accounts at no cost, while also offering Premium plans to unlock more advanced features.
So instead of jumping between individual social media platforms, schedule, analyze, and launch campaigns from the same place. For TikTok specifically, here are some hard-hitting features that marketers, agencies, and creators alike will love:
- Schedule TikTok content when your audience is most active, using Metricool’s Best Times feature.
- Connect your Google Drive and Canva accounts to unify social media assets in one place.
- Analyze your organic and paid efforts with Metricool’s TikTok analytics, including demographic information, top-performing content, profile impacts, video impression sources, and ad results.
- Customize your link-in-bio page with Metricool’s SmartLinks to drive traffic and generate leads through your TikTok profile.
- Manage and foster your TikTok community with Metricool’s inbox management feature.
- Generate top-used hashtags on TikTok with the hashtag generator to expand content reach.
