What Is Metricool? Your All-in-One Social Media Management Platform
If you’re juggling multiple social media accounts, analyzing performance, and running ad campaigns while trying to grow your brand or serve your clients, you’ve probably wished there was a simpler way to do it all.
That’s where Metricool comes in.
Metricool is a complete social media management tool built for creators, businesses, marketers, and agencies (regardless of social media expertise) who want to stay on top of their online presence without bouncing between platforms or spreadsheets.
From scheduling posts and checking analytics to managing ads and reporting, Metricool helps you take care of your entire digital strategy in one place.
So, What Is Metricool?
Metricool is an all-in-one platform that lets you plan, manage, and measure your content across social media, your website, and online ad platforms.
It’s used by freelancers, brands, and agencies to save time, stay organized, and make informed decisions backed by real data.
Here’s a quick breakdown of what you can do with Metricool:
- Schedule and publish posts across multiple social platforms from a single dashboard
- Monitor performance with detailed analytics for both social media and your website
- Manage ad campaigns on platforms like Facebook, Google, and TikTok
- Analyze your competitors and stay ahead of the curve
- Build and export custom reports to share with clients or your team
All of this happens in one clean, easy-to-use interface you can access from your browser.
How Does Metricool Work?
Using Metricool starts with connecting your digital accounts including social media profiles, your website, and ad platforms to the Metricool dashboard. Once everything’s linked, you get a full view of your online activity.
From there, you can:
- Schedule content for all your platforms in a drag-and-drop calendar
- Check real-time and historical data for your social accounts, blog, and website
- Compare competitor performance and spot what’s working in your niche
- Monitor and fine-tune ads on Facebook Ads, Google Ads, and TikTok Ads
- Generate branded reports (PDF or PowerPoint) with just a few clicks
- Use AI tools to assist with captions, content ideas, and post improvements
Whether you’re a solo creator or part of a larger marketing team, Metricool helps you stay consistent and organized.
What Platforms Does Metricool Support?
As of 2025, Metricool supports a wide range of platforms. This means you can connect all your social media and ad accounts in one place. No more switching between tabs.
Here’s what you can manage with Metricool:
Social Networks:
- Facebook (Pages and Groups)
- Instagram (Business accounts)
- X (formerly Twitter) available as a paid add-on
- LinkedIn (Profiles and Pages, available on paid plans)
- TikTok
- YouTube
- Twitch
- Google Business Profile
- Threads (publishing support available)
- Bluesky (publishing support available)
Other:
- Websites and blogs: Track visitor analytics
- Facebook Ads, Google Ads, and TikTok Ads: Manage ad campaigns
- SmartLinks: Build link-in-bio pages with built-in analytics
Some features require a premium plan, such as access to LinkedIn and X/Twitter.
What Can You Do With Metricool?
Metricool packs a wide range of features to support your content and marketing strategy from start to finish. Here’s what you can expect:
🗓 Schedule and publish content
Save time and stay consistent with a visual calendar that lets you schedule content across all your connected platforms like Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, and more.
You can:
- Plan content days or weeks in advance
- Preview each post exactly how it will appear per platform
- Set auto-publishing and forget about posting manually
- See the best times to post for different platforms based on your audience
- Repurpose content across platforms without starting from scratch
- Create drafts or notes to stay organized as you build your calendar
Whether you’re running multiple accounts or juggling different content formats (like Reels, carousels, and Stories), Metricool gives you a full view of your publishing schedule in one place.
📊 Analyze your performance
Once your content is live, it’s all about the results. Metricool pulls performance data directly from each platform so you can track what’s working and what’s not.
Metrics include:
- Engagement (likes, comments, shares, saves)
- Impressions, reach, and clicks
- Follower growth and audience demographics
- Website traffic and blog performance
- Reels, Stories, and carousel stats
- Peak posting times and content type breakdowns
You can also compare performance over time and spot trends that help shape your future strategy.
📈 Track competitors and hashtags
Keep an eye on what others in your industry are doing without leaving your dashboard.
With Metricool, you can:
- Add competitor profiles and compare follower growth, engagement, and posting habits
- Track hashtags to see what’s trending in your niche
- Benchmark your performance against similar accounts
- Identify gaps and opportunities to stand out
It’s a simple way to make smarter decisions without needing to guess what your audience wants.
🧠 Use AI tools for content
Running out of ideas? The AI Assistant inside Metricool is built to help you speed up the content creation process.
Depending on your plan, you can:
- Get post ideas tailored to your industry or goals
- Match content to your audience and different platforms
- Polish captions and tweak your tone of voice
- Generate multiple copy variations to A/B test
- Use AI to build out content drafts faster
It’s a handy tool when you’re stuck or just want to save time during content planning.
🎯 Manage ad campaigns
If you’re running ads on Facebook, Instagram, Google, or TikTok, you can manage them directly through Metricool.
You’ll be able to:
- Create Meta and Google ad campaigns directly from the platform
- Monitor campaign performance (CTR, CPC, conversions)
- View all your ad accounts in one dashboard
- Compare ad sets and creatives
- Adjust budgets and strategies based on real-time results
No need to bounce between separate ad managers — it’s all centralized for easier oversight and faster decision-making.
📎 Create SmartLinks (link-in-bio)
Your social bio link is valuable real estate. Metricool’s SmartLinks feature lets you build customizable link-in-bio pages to drive traffic wherever you need it to go.
SmartLinks lets you:
- Add buttons, links, and social icons
- Organize content into sections
- Customize colors and themes to match your brand
- Track click-through data and user behavior
It’s especially useful for Instagram and TikTok, where a single clickable link limits what you can share.
📄 Export custom reports
Forget the spreadsheets. Metricool helps you create clean, branded reports in minutes.
Features include:
- Download reports in PDF or PowerPoint format
- Add your logo and brand colors
- Choose the metrics you want to highlight
- Set up recurring reports for clients or team members
Great for agencies or freelancers who need to show results to clients without spending hours building slides.
📥 Manage your social inbox
Keeping up with DMs and comments across platforms can be overwhelming when you’re managing multiple accounts. Metricool’s unified inbox brings everything into one place so you never miss an important message.
With inbox management, you can:
- View and respond to messages and comments from Instagram, Facebook, and Google Business in one dashboard
- Filter conversations by account or platform
- Mark messages as read, unread, or resolved to stay organized
- Reply to Instagram DMs and comments directly without switching apps
- Manage customer questions, feedback, and mentions faster
Whether you’re handling support inquiries or just engaging with your audience, Metricool helps you stay on top of your community without the tab overload.
🤝 Collaborate with your team
If you work with a team or handle client accounts, Metricool’s collaboration tools keep everything organized.
You can:
- Invite team members or clients to specific brands
- Assign roles with custom permissions
- Use approval workflows before publishing
- Add internal comments and notes on posts
This makes it easier to manage multiple people and workflows without clutter or confusion.
🔌 Use third-party integrations
Here are some of the integrations you’ll find:
- Canva: Design your content and pull visuals directly into Metricool
- Google Drive: Store and access media, documents, and reports from the cloud
- Zapier: Set up automations between Metricool and thousands of other apps
- Adobe Express: Create polished, branded graphics to use in your posts
- Looker Studio: Build advanced reports and visual dashboards with your Metricool data
- Google Tag Manager: Add and manage tracking codes on your website with ease
- WordPress: Monitor blog performance and connect your website for complete analytics
- Shopify: Track site visits, conversions, and connect your eCommerce data
- Joomla: Sync your site for traffic insights and user behavior analytics
- Wix: Connect your website to see how your content drives visits and engagement
- Squarespace: Bring your site data into Metricool to get a full picture of your strategy
These integrations help you keep everything connected, save time, and avoid the hassle of switching between tools.
Metricool Studies and Templates to Guide Your Strategy
Metricool doesn’t just give you the tools to manage your social media. It also gives you the insights to grow smarter.
Throughout the year, Metricool releases in-depth studies based on real data. These reports cover a wide range of topics, including:
- Social Media Trends: Find out what’s working across platforms like Instagram, TikTok, Facebook, and X
- Ad Performance Benchmarks: Get data on cost per click, impressions, engagement, and more across Meta, Google, and TikTok Ads
- Platform-Specific Behavior: Learn how users interact with Stories, Reels, videos, and posts on different networks
- Industry Comparisons: See how different business types perform so you can set realistic goals
Along with these studies, you can also find free templates for planning your content calendar, tracking results, and organizing your campaigns. They’re designed to save you time and give you a solid foundation to build your strategy regardless of your social media expertise.
How Much Does Metricool Cost?
Metricool offers a variety of plans depending on your needs. Whether you’re a solo creator or a large agency, there’s a pricing tier for you.
Here’s a quick summary of the main plans (prices may vary by region):
Forever Free – €0/month
This plan is ideal if you’re just testing the waters or managing a single brand.
It includes:
- 1 brand
- 50 posts/month
- Connect Facebook, Instagram, TikTok, YouTube, and more
- Track 5 competitor profiles
- Access 3 months of analytics
- Basic AI Assistant access
- LinkedIn and Twitter/X not included
Perfect for individuals or small businesses with simple needs. (And yes, it’s really forever free).
Starter – From $18/month (billed annually)
Perfect for growing creators, freelancers, or small teams who want more flexibility and features.
With this plan, you get everything in the Free plan, as well as:
- Up to 10 brands
- Unlimited* scheduling
- LinkedIn connection
- Access to Twitter/X (add-on)
- 100 competitor profiles
- Unlimited analytics history
- Custom reports (PDF, PPT)
- SmartLinks
- Canva & Google Drive integrations
- 20 AI Assistant credits per brand/month
Great for creators, freelancers, and small teams looking for more control.
Advanced – From $45/month (billed annually)
Designed for agencies or teams that need to collaborate, streamline reporting, and manage more brands.
You get everything in the Starter plan, plus:
- Up to 15 brands (plans scale up to 50)
- All Starter features
- Team and client access
- Role permissions
- Approval workflows
- Custom report templates
- Zapier & Looker Studio integrations
- “Adjust instructions” option in the AI Assistant
- 35 AI credits per brand/month
Best for agencies or teams who need collaboration tools and more reporting flexibility.
Custom Plan
If you’re running a large agency or enterprise with complex needs, the Custom plan is fully flexible. You’ll get:
- 50+ brands
- Tailored limits and features
- All Advanced features
- White-label options
- API access
- More integrations and support
This plan is built for those who need a tailored solution and advanced functionality across teams.
Final Thoughts: Why Use Metricool?
Metricool gives you everything you need to stay on top of your social media and digital marketing efforts: from planning and scheduling to analyzing performance and running ad campaigns.
It’s made for creators, freelancers, brands, and agencies who want one place to manage it all. And with flexible plans (including a forever free one), you can start simple and scale as you grow.
