How to Grow on X in 2024: Tips and Tricks

X’s platform has changed immensely since Elon Musk acquired the platform, which has left brands and businesses unsure of how to use this platform. Twitter has been long known to be a micro-blogging social media and news site. X (Twitter) has 619 million monthly active users, making it the 12th most popular social media or messaging platform. So, how can you grow on X? 

Due to the network’s changes, brands may need to rethink their strategy. This article dives into tips and tactics for your X marketing strategy. 

10 Strategies to Improve Your Brand’s X Presence 

While there is no magic formula to skyrocket your account, investing in strategies that engage users, drive traffic, and represent your brand’s voice can improve your X presence. 

We have put together 10 tips to implement into your X marketing strategy, to use this platform to your advantage and stir interesting conversations. 

#1. Contribute trending and timely conversations

Twitter has always been a platform for sharing timely pop culture and news content. While trends come and go quickly, capitalizing on posting during these times is likely to boost engagement and brand visibility. 

While not all trending and timely content is marked on calendars, it’s important to monitor emerging trends on socials. We recommend marking your calendars with the most important holidays, events, and moments to never miss an important day. Follow these 2024 US and UK social media calendars to stay on top of the year’s most important dates and holidays: 

🇺🇲2024 US Social Media Calendar 🇺🇲

🇬🇧2024 UK Social Media Calendar 🇬🇧

#2. Go for X account verification

As X moves to a paid platform, receiving X account verification legitimizes your brand or creator page. While Twitter verification used to be gained through account popularity, only X Premium accounts can become verified. 

Yet, having the iconic blue checkmark next to your account not only appeals users to listen to your brand, but can increase your account’s visibility. 

X has also released X Verified Organizations to verify businesses, government institutions, and organizations. Using gold and grey chechmark icons, businesses can receive account badges, and share badges with employees, teams, associated brands, and supported accounts. 

#3. Take advantage of all X features

X is primarily a micro-blogging site for users to share text posts, however, there are various content formats that brands can use to reach more users. What are these features? 

• X Communities: Similar to Instagram Broadcast Channels, this is an exclusive space to share content with community members. 
• X Spaces: Create a live podcast on a topic, hold a debate, or open a space to speak with your followers or other users.
• X Hiring: Add job listings and apply for positions directly inside the app. 
• Grok AI: Grok AI is the platform’s artificial intelligence chatbox, to help users in research, answering questions, and generating information. 
• See Similar Posts: A feature to help users discover posts based on their past interactions and interests. 
• Direct Messaging: X has focused on developing their direct messaging features to include group messages, audio and video calling, and receiving direct messages from anyone. 

Better grasp what users are talking about, what competitors post, and how you can further engage users with these features. 

#4. Let your brand voice shine 

Prominent Twitter/X posts are known to be shared across platforms. These “famous” posts normally relate to the brand’s unique brand voice and creativity. Letting your brand voice shine through your content can transcend platforms and be used as a reference. 

For example, many of us are aware of Wendy’s X page, which is infamous for its meme-related content, and sassy replies. Through positioning their brand amidst popular events and moments, they have become a reference for how brands can succeed on socials. 

#5. Stay consistent

We know you’re probably sick of hearing this, but it’s key for social media growth. When you think about your favorite social media figures and accounts, you rely on their consistency. This also keeps accounts front of mind. 

When building your X content strategy, ensure you decide how many days a week you will contribute to this platform. Then, schedule your content accordingly and stick to this plan. Instead of panicking about what content to post each day, schedule your content weekly to continue looking forward. 

#6. Schedule content ahead of time

Staying consistent can be difficult if you’re trying to think of last-minute posts each day. For this reason, the sixth tip is that you plan and schedule your X content ahead of time with Metricool. 

In this way, you will leave all your content prepared ahead of time, so you can dedicate more time to interacting with other brands, responding to questions and messages, and finding more content ideas. 

You can also create Autolists within Metricool, to recycle and reuse content. So, if you have evergreen content, this is great for reminding users of your brand features, perks, and resources. 

#7. Analyze your account’s performance

This applies to all social media platforms: If you do not measure the results of your strategy, how will you know if you are going in the right direction?

Analyze and measure the performance of your content and your account. This will help you make the right decisions about your strategy, whether to continue on the same line or take a 180º turn to succeed.

Analyze your X posts to measure which content has performed the best. Within Metricool, you can track your X performance for specific periods, to view account growth, engagement, impressions, interactions, top posts, and competitor data. So not only can you see how your content is performing, but what your competitors are doing. 

#8. Use Twitter Ads

One way to grow on X, and any social platform, is to invest in advertising campaigns. Promote posts, accounts, and trends with X ads or build campaigns from scratch through X’s business page. 

Select your campaign objective and define your target audience. Review your campaign, bidding strategies, and audience estimates to maximize your efforts. Ensure your ad assets are the right sizes to further optimize your campaign. 

Exposure to X ads on the platform results in an average incremental lift of 153% in post-conversation, and can generate a 40% higher ROI compared to other platforms. 

#9 Post at optimal times 

Consistency is key, and so is posting when your audience is more active. As X is another platform that moves quickly, nailing down your audience at optimal times can boost engagement and post visibility. 

With Metricool, find the best time to post on X, for your specific audience. Inside our platform’s social media planner, find a color-hued scheme inside the calendar. Darker hues represent better times, and higher hues mark worse times to post. 

You can also toggle on exact percentages, to track when more of your followers are online. 

#10. Drive traffic with external links

Whilst other platforms don’t allow for direct links inside content, X is a unique platform that allows for direct linking. Therefore, you have ample opportunity to drive traffic to external sites such as your blog, website, or other social media channels. 

When scheduling content with Metricool, add links directly inside the planner to schedule content automatically with necessary links. 

You can also use Metricool’s SmartLinks to create a page with all essential links and content, with just one URL. If you have upcoming events, past content, or upcoming events, utilizing a link-in-bio can help drive traffic to multiple sources. 

Now you have the tips to help grow your X account and achieve your social media goals. Throughout this journey, Metricool will become your social media bestie, allowing you to manage multiple social media platforms in one space. 

Learn more about everything you can do with Metricool in this tutorial: 

Anniston Ward , 05 July 2024