How to improve engagement on Instagram

Sara Martín
2 April, 2020

Instagram is one of the most popular social networks, therefore it’s the platform with a wider diffusion that you can use to your advantage to maximize results and reach your goals.

Along this article you will find several valuable tips to boost your engagement on Instagram.

10 easy ways to increase your engagement on Instagram

The engagement reflects the level of loyalty and commitment that your followers show towards your brand. It is measured through the amount of interactions that your Instagram account receives.

To start generating engagement, you need to motivate your audience and build a relationship with them so they easily feel identified with your brand. This will encourage them to become customers and recommend your products and services to other potential customers.

Let’s review these tips in detail to boost your Instagram engagement!

Optimize your Instagram profile

A striking, creative and accessible profile is essential to capture the attention of everybody who lands on your page and a great way to get them to follow you.

To do so, keep in mind these factors:

⏩ Ensure that you upload a profile photo that easily identifies your brand.

⏩ Write a bio that describes what you do and encourage visitors to click the follow button.

⏩ Add your website’s URL to drive and increase traffic.

⏩ Make sure you display your contact information: email address or telephone number.

Keep an editorial calendar with high-quality content

Analyze and determine the content that works best : which publications were more welcome amongst your audience?

Prepare a calendar with good quality and eye-catching content that invites your audience to interact.

Here some more tips:

⏩ Share a variety of different topics on your feed

⏩ Don’t over promote your brand, users might consider you SPAM.

Publish at the right time

Each profile has its own best hours to publish on Instagram.

Discover when your audience is more active and upload your content at that moment.

⏩ There are tools, such as Metricool, that will tell you which days and at what time it is best to publish your content.

Keep your Instagram account active

Share content with your followers daily, don’t neglect your Instagram account. If you stop posting periodically, your followers might get bored and unfollow your profile.

Use all the features and resources that Instagram puts at your disposal to maximize results.

⏩ Upload stories: it’s one of the most popular features amongst Instagram users.

⏩ Highlight your stories so users can enjoy them whenever they want.

⏩ Create live videos to entice followers

Interact with your followers

You need to build loyalty amongst your followers to improve engagement on Instagram. Also, make sure that they like your brand and encourage them to interact with your content. This is why it is very important that you create your content with your audience in mind and actively ask for their involvement with questions and conversations.

⏩ Reply to their questions

⏩ Start a conversation with their comments

⏩ React to their answers

Check out this example of Sisley brand, they included a question in their copy to encourage follower interaction:

Use Calls to action (CTA)

It’s recommended to include calls to action in your publications in order to boost interactions and follower commitment with your Instagram account, and to ultimately increase engagement.

⏩ For instance: for more information click our bio

⏩ Insert emojis to draw attention

Organize contests or giveaways

These types of actions are very popular on Instagram. You get users to create their own content and share info about your business.

Encourage your audience to participate in contests or giveaways and in exchange they will get a small present from your brand.

Don’t stop using hashtags

Instagram and hashtags come together. A hashtag consists of a hash symbol followed by a keyword that helps to increase reach on this social network.I highly recommend that you include them in your Instagram posts.

⏩ Discover which hashtags work best and add them to your publications.

⏩ Create your own hashtag for your brand.

This is an example with Nike, they have created their own hashtag #Justdoit directly associated to their slogan.

These small tags will increase visibility and audience interaction. Also, you will improve your reach. Not a bad deal, huh?

Introduce the team behind the brand

Users love to see that behind an Instagram account there is whole human team doing the job.

Let followers get to know you and build trust.

In this photo you can see the team behind Metricool accounts 😉

Analyze, analyze and analyze

You can’t improve your engagement on Instagram if you don’t analyze your strategy. You need to know if your actions are getting the results expected and if it’s worth it to keep your efforts moving in the same direction.

Monitor each action taken, the activity on your account and which publications are performing better.

Thanks to a thorough analysis of your Instagram account and its performance, you will get priceless information to improve your engagement moving forward:

⏩ Determine which publications work best

⏩ The growth of your followers across time.

⏩ When is best to publish

⏩ The content format with better engagement: videos? stories? photos?

With tools like Metricool you can monitor the evolution of your account and strategy on Instagram and gather valuable metrics to help guide you in the right direction.

Do you want to monitor your Instagram account for free?

These are the 10 factors that you should bear in mind to boost your Instagram engagement and thrive!

Tell us… how did it go?

There’s more to marketing on Instagram than improving engagement, there are other important things to consider… so here’s a comprehensive guide to marketing on Instagram to help you improve your strategy and get the most out of it.

↪️ Marketing on Instagram: all you need to know ↩️

Sara Martín


  1. Aria Mathew

    Hello Sara,

    You know, I just read your LinkedIn post. After that, it’s just as sweet. Instagram is my favorite social media service. I’m going to give you a little tip! Which could be used in any of the social media. Guess what, huh? That is emojis😍. Emojis could be holding users ‘attention. They make users pause while scrolling. We will get more interaction with that. Do you know that?

    I began to visit your blog every day. 

    Thanks & Regards

  2. Rewari Haryana

    Thanks for sharing these amazing tips for Instagram engagement. We’ll try them out.

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