AI has changed the way we work. No surprises there. And for social media professionals, it’s quickly becoming part of the everyday workflow.

Writing texts, generating images, planning strategies, analyzing metrics… tasks that were fully manual not so long ago are now supported by AI tools that make the whole process faster and more effective.

But does AI play the same role for everyone in social media?

To find out, we asked more than 700 professionals about how they’re actually using AI. Their answers became our 2026 AI Report.

Read it for free and see what people doing the same job as you really think about AI.

AI isn’t just for ideas and copy anymore; it’s now part of strategy and analysis, too. Professionals are increasingly relying on it, and investment in AI tools keeps growing.

Here’s a sneak peek at what you’ll find in our report:

• 3 in 4 social media professionals use AI in their day-to-day work
• 32% use AI because their managers or clients have asked them to
• Only 12% have a clear policy or specific rules for the use of AI at work 
• Almost 1 in 7 spends more than $100 a month on AI tools (400% more than the year before)

Want the full details? Download The State of AI in Social Media 2026 Report now: