Must-Have Social Media Marketing Tools in 2024 

Social media marketing is more than just posting content to social media platforms – social media managers, marketers, and creators also tackle brand strategizing, competitor analyses, audience research, metric tracking, and finding the right tools. While there are numerous social media marketing tools to add to your toolkit, we believe the following are essential for digital success. 

These tools create seamless pipelines from strategizing to measuring success. In this post, find five essential social media marketing tools to help you organize, optimize, and implement your marketing strategy and measure your digital growth. 

5 Essential Tools for Social Media Marketing 

Here at Metricool, we use the following tools almost daily to communicate effectively with our team, ensure projects are launched on time, and schedule content ahead of time, so we can spend more time focusing on finetuning our product and creating valuable content that resonates with our audience. 

Here are five must-have digital marketing tools in 2024 for social media managers, marketers, brands, and creators: 

Asana for Project Management 

The first tool is Asana, a project management and workflow tool. The main features of this tool include template-building and task-assigning for a seamless work system. Organize your work how you want, and customize labels and rules to automate routine tasks. If you’re the colo-coordinated type, you’ll love Asana. Choose colors for your projects, and create subsections to layout each project. 

Add widgets to your Asana such as goals, tasks, and a private notepad for your daily notes and processes. This team-friendly tool allows you to mention team members, assign roles, create project briefs, and add resources so everyone is on the same page. You can also collaborate with external partners by sharing read-only links. 

The tool also offers tracking and reporting dashboards to evaluate product launches, spending, task completions, and project revenue. If you are a metrics lover, this tool is definitely for you. 

Asana pricing starts at $0/mo for individual and small teams, going up to $24/mo for larger companies managing across teams and departments. Considering your project organization is held within this tool, the pricing is affordable for all team sizes. 

Slack for Team Communication

While Asana tackles project communication, it lacks daily team communication. This is where Slack comes in handy. Organize your team by channels, to ensure your messages appear in the right space. Whether you create these per project, topic, or team, you can customize each channel. 

You can even create channels dedicated to external partnerships without confusion, and use direct messaging for private communication. Slack’s large integrations range from Google Drive to Asana to Zoom, to easily plug in projects, files, and meeting links. Use Slack’s Workflow Builder feature to automate messages and processes, with a drag-and-drop function. 

If you are taking off, update your status if you are away. When you return, find all missed mentions and messages inside the Activity tab so you never miss a notification. 

Slack has a free plan, with Premium plans starting at just $4.38/mo. This budget-friendly tool changes the way you communicate with your team and partners. 

Canva for Content Creation 

Canva is a revolutionary design tool and doesn’t require in-depth design knowledge to create powerful graphics and content. Create designs from scratch or select one of the thousands of pre-made templates. 

Customize your Brand Kits on Canva to reflect your company colors, logos, fonts, brand voice, photos, graphics, and icons. This saves all your brand information in one place so you can easily grab elements from the kit. 

When creating a new design, Canva has pre-formatted sizes based on what content you will post. For example, select “Instagram Story” for a 1080 x 1920 px blank design to appear, allowing you to create and download without fixing the dimensions. 

Want Canva to create designs for you? Canva’s AI Magic Studio speeds up the design process, even more, to create images and videos out of text ideas, edit visuals flawlessly, generate new content ideas, and more. 

What we love most about Canva is you can take your designs directly to Metricool for seamless content scheduling. Instead of downloading and reuploading your design, our integration brings Canva to Metricool. Read this guide to learn more about how the integration works: 

Canva has a free tool, with the option to upgrade to Premium to access advanced features. 

CapCut for Video Editing 

Let’s be honest – video editing can be tedious and time-consuming. That’s why CapCut is a social media game-changer. This free tool offers a user-friendly interface for quick and easy video editing. Download this on your mobile device for on-the-go editing, or use the tool’s desktop version. 

Some hard-hitting features include a background remover, AI color corrector, auto-generated captions, pre-made templates, effects, filters, animation, and more. With all of these free tools at your disposal, you really don’t need an expensive video editing tool. 

CapCut is especially useful for short-form video editing, like TikTok, as you can find other user’s CapCut templates directly on the network. Look out for CapCut template labels on TikTok content, to use and replicate videos with pre-made templates. 

For a platform walkthrough and more tips on how to use CapCut for video editing, make sure to watch this video:

⭐ CapCut Tips for Pro-Like Video-Editing ⭐

Metricool for Social Media Management 

Our fifth and final must-have digital marketing tool is Metricool, to tackle social media management in one place. This tool is FREE, with plan upgrades based on your brand goals and needs. Connect to 9+ social media channels and let you and your team handle social in the same place, to avoid platform hopping. 

Some of our favorite features and capabilities in Metricool include:

• Scheduling and auto-publishing content to multiple platforms at once
• Analyzing your content’s metrics and that of your competitors
• Aggregating social media messages and comments in one inbox
• Creating advertising campaigns for Google and Meta Ads
• Downloading social media reports in PDF or PPT 
• Designing personalized link-in-bio pages to drive traffic 
• Finding the best times to post for your audience 
• Optimizing your content approval workflow 
• Integrating with digital marketing tools like Canva, Zapier, and Looker Studio. 

Again, Metricool is free (for life) so you can create your account today and start using your new social media bestie.