Social Media Image Size Guide 2026

There’s a specific size for every photo and video you share on social media; and getting it right makes a bigger difference that you’d think. We know it can be frustrating when platforms crop or compress your images.

So, bookmark this guide to always have the correct image or video sizes for every social media platform at hand. We keep it updated regularly, so you’ll always be working with the latest specs.

1. Facebook Image Sizes

Let’s kick things off with the platform with the largest global reach (3.07 billion monthly users in 2025 to be exact): Facebook.

Web Version

If you want your images to look sharp on every device, it’s worth paying attention to the specs for each placement. Here are the sizes for both company pages and personal profiles

✅ Profile photo: At least 320 x 320 px; Facebook still displays it at 176 x 176 px on desktop, but uploading at a higher resolution keeps it sharp on all screens.

✅ Cover image: 851 x 315 px (16:9) on desktop, displayed at around 820 x 312 px, and 640 x 360 px on mobile.

✅ Event cover image: 1,200 x 628 px (2:1)

✅ Group cover image: 1640 x 856 px.

✅ Cover video (where still supported): at least 1250 x 312 px, 20–90 seconds long, MP4 or MOV.

✅ Square posts: At least 1080 x 1080 px (1:1) (1200 x 1200 px works great for high resolution)

✅ Link share image: 1200 x 630 px.

✅ Facebook ads:

• Feed (image): 1440 x 1440 px (1:1) o 1440 x 1800 px (4:5)
• Stories: 1440 x 2560 px (9:16)
• Carousel: 1080 x 1080 px
• Reels: At least 1080 x 1080 px (1.91:1 to 1:1)
• Search results: At least 1080 x 1080 px (1.91:1 to 1:1)
• Audience Network: 398 x 208 px (9:16)
• Marketplace: 1080 x 1080 px (1:1)
• Facebook right column: At least 1080 x 1080 px (1:1)

✅ Reels: 1080 x 1920 px (9:16), MP4, up to 90 seconds for most accounts.

✅ Stories: 1080 x 1920 px (9:16)

✅ Maximum image size: Facebook recommends at least 2048 px on the long edge for best quality uploads.

Mobile version

As with the desktop version, for your images to display correctly on the mobile version, you mainly need to consider the way the cover image is cropped.

✅ Cover in mobile version: 640 x 360 pixels (Facebook re‑crops your 851 x 315 cover to this)

✅ Profile photo in mobile version: displayed around 128 x 128 pixels, so uploading at 320 x 320 px keeps it sharp.

TIP ⚠️

In addition to using the correct dimensions, save them in PNG format for graphics or text‑heavy designs and JPG for photos. This helps avoid pixelated or blurry images.

2. X (Twitter) Image Sizes

For your X (Twitter) profile to be attractive to your followers, take note of the following measures:

✅ Profile photo: 400 x 400 px (1:1)

✅ Header/banner: 1500 x 500 px

X supports JPG, PNG, and GIF for profile and header images. Animated GIFs are not supported as headers.

✅ Images: 1200 x 675 px (16:9) or 1200 x 1200 px (1:1)

✅ Square images & videos: 1200 x 1200 px

✅ Landscape images & link preview images: 1200 x 675 px

✅ Landscape videos: 1920 x 1080 px (16:9)

✅ Vertical videos: 1080 x 1920 px (9:16)

✅ X Cards: 800 x 418 px

This type of post allows JPG, PNG, or GIF, and you will also have to work on the meta description. Don’t forget to make the most of those 200 characters.

3. Instagram Image Sizes

Instagram is the social network of images par excellence

✅ Profile image: the ideal dimension is 320 x 320 pixels.

✅ Square image: 1080 x 1080 pixels. Also 640 x 640px.

✅ Landscape: 1080 x 566 pixels.

✅ Portrait: 1080 x 1350 pixels.

✅ Stories: 1080 x 1920 px.

Instagram Video Sizes

Whether it’s for your posts or sharing videos through your stories, you’ll need to know the right dimensions for them to win over your followers.

✅ Videos for the feed: 1080 x 608 px vertically and 1080 x 1350 px landscape. Duration of up to 10 minutes, 650 MB, and 60 minutes of 3.6 GB.. 

✅ Videos for Instagram Stories: 750 x 1334 pixels and a maximum duration of 15 seconds.

Instagram Ads

✅ Ad in the square format: 1080 x 1080 pixels.

✅ Horizontal format: 1080 x 566 pixels.

✅ Ads in stories: 1080 x 1920 pixels (in contrast, the minimum is 600 x 1067 pixels) with an aspect ratio of 9:16. Maximum size 30MB.

Reels

✅ Vertical: 1080 x 1920 pixels and up to 90 seconds.

For more in-depth info on content sized on Instagram, click the button below:

4. Pinterest Image Sizes

In addition to helping you improve the positioning of your page, it is also a perfect showcase for your brand.

Profile Photo Sizes

✅ Profile picture size: 165 x 165 px. The format can be in JPG or PNG.

✅ Cover photo: 800 x 450 px.

✅ Measurements of a pin: 1000 x 1500 pixels with an aspect ratio of 2:3.

✅ Cover photo of the boards: Ideally, it should be 200 x 150 pixels.

✅ The thumbnail of each of the boards covers 100 x 100 pixels.

✅ Story pins: 1080 x 1920 px.

Pinterest Ad Sizes

✅ Promoted pins must be 1000 x 1500 in size. Aspect ratio: 2:3 to 1:3.5.

5. LinkedIn Image Sizes

In this professional social media platform, images are also important.. Bring out your most professional side by showing that you give importance to details, including quality images with their correct size.

✅ LinkedIn profile photo: 400 x 400 px.

✅ Header image: 1584 x 396 px. Maximum file size: 4MB.

✅ Post photo: 520 x 320 px. If your post is going to have a link, the perfect size is 520 x 272 px

✅ Company logo: 300 x 300 px.

✅ Cover image for company: 1584 x 396 px.

LinkedIn Ads

LinkedIn also has its own recommended sizes for LinkedIn Ads. Before creating your ad, take a look and check the size indicated for your ads.

✅ Single Image ads: jpg or png, 5 MB.

Image Ratio:

1.91:1 (horizontal, desktop, and mobile) 

1:1 (square, desktop, and mobile)

1:1.91 (vertical, mobile-only)

✅ Video Ads: MP4; Video Sound Format: AAC or MPEG4

Recommended frame rate: 30 frames per second

Landscape: Ratio 16:9; Square: 1:1; Portrait: 9:16.

✅ Carousel Ads: JPG or PNG. Recommended Resolution: at least 1080 x 1080 pixels. Ratio: 1:1

✅ Event Ads: Image Ratio: 4:1 (the image will be pulled from the Event page)

6. YouTube Image Sizes

Adapting images on your YouTube channel is a plus for positioning your content. To do this, it is essential that you know the measurements of the images:

• Profile image: 800 x 800 px. and 4 MB, in JPG, BMP or PNG.
• Cover photo: 2048 x 1152 pixels and an aspect ratio of 16:9.
• Measurement of the thumbnail of your videos: 1280 x 720 px.

Resolution of the videos on YouTube

By the way, we will leave you the resolution of the videos for each quality. In addition, the platform recommends a default aspect ratio (16:9).

• 4320p (8K): 7680 x 4320
• 2160p (4K): 3840 x 2160
• 1440p (2K): 2560 x 1440
• 1080p (HD) 1920 x 1080
• 720p (HD) 1280 x 720
• 480p (SD) 854 x 480
• 360p (SD) 640 x 360
• 240p (SD): 426 x 240

7. TikTok Image Sizes

On TikTok, even though it’s a short video social network, it is also important to have the profile picture cover photos, and TikTok Shop image with the correct dimensions.

✅ The profile picture must be of a size that doesn’t exceed 20 x 20 px. The video, the protagonist of this social network, must have a 1080 px x 1920 px. The duration of the videos on TikTok is 10 minutes maximum.

✅ TikTok Cover Dimensions: The story cover size is 1080 x 1920 pixels

✅ TikTik Shop Image Size: Minimum 500×500 pixels (Ratio 1:1) Format: JPG or PNG

8. Twitch Image Sizes

As with YouTube or TikTok, on Twitch the video format predominates, or rather, streaming.

However, in your channel, you have several options in image format:

• Twitch profile picture: size 256 x 256 px.
• Cover photo: 1200 x 480 pixels.
• Information panels: 320 x 300 px.

9. Bluesky Image Sizes

10. Threads Image Sizes

Why Is It Important To Use The Correct Image Sizes?

Social media is a very visual piece of media, so when the cropping looks funny or portions of the image get cut off it is not only not very pleasing to the eye, but it also decreases the legitimacy of your social media account. If you do not use the correct image sizes on each platform you risk:

• Pixelation or Blurriness
• Not being optimized for the specific platform
• Your audience may not see the full photo

If you’re not sure how to make your images the correct size, check out this video to learn how to resize with Adobe Express, as well as other tricks you can use the program for:

Image Size Guide Template

While this guide is a comprehensive list of image sizes across social media, having a template on demand can help you reference these sizes anytime. We have created a FREE image size guide template to have at hand whenever you need to pull up sizes:

Image Sizes With Metricool

By using Metricool, you can ensure you are using the correct sizing for each platform. When you schedule posts using Metricool you can edit your images based on each specific platform you use.

To access image sizes on Metricool, you will:

• Go to Planning
• Create new post
• Upload your image
• Click the three dots and click “Edit image”
• Click the “Crop/Aspect Ratio” button

Now that you know all the social media image sizes, you can refer back to this blog when needed! 

It’s your turn to unleash your creativity!

To make your life easier, all you have to do is sign up for a FREE Metricool account, click the button below: