What Are Series on TikTok? TikTok’s Premium Content Subscriptions
Platforms like Instagram, X, Patreon, and TikTok have launched subscription options for creators to charge users for exclusive content. In March 2023, TikTok launched “Series” a paywall subscription for creators to share exclusive content with their followers.
TikTok’s monetization options incentivize creators to share authentic platforms and build engaging audiences to earn money. TikTok Series is an action to strengthen relationships between creators and their most loyal followers.
What Are Series on TikTok?
Series allow creators to share premium content, called “Collections” behind a paywall, and get paid for that content. Users can unlock the exclusive content by purchasing a Series on TikTok, shared from the creator’s direct-in-video links, profile, etc.
One Series can include up to 80 videos, each up to 20 minutes long. Like TikTok’s Creator Rewards Program, the platform encourages original, long-form content. Creators can set their prices “that best reflect the value of their content” from $1 to $190.
How to Join Series on TikTok
Eligible creators can join Series in the TikTok app or at www.tiktok.com/series.
- In the app, tap Profile, Menu, and then TikTok Studio. Click Series and follow the instructions to sign up. Creators must read and agree to the program terms and policies, and confirm their age to complete their application.
- On the desktop, confirm the agreements and click Continue. Follow the instructions to sign up, confirm your age, and agree to the program terms and policies.
TikTok Series eligibility
Who is eligible to monetize content from TikTok Series? To apply for Series, you must:
- Be at least 18 years old (19 in South Korea).
- Have an account that’s at least 30 days old.
- Have a public Personal or Business Account.
- Published 3 or more public posts in the last 30 days.
- Have at least 10,000 followers
- Reach at least 1,000 views in the last 30 days.
- Post original content.
- Have a good-standing account that doesn’t violate the Community Guidelines.
Creators with less than 10,000 followers who meet the other eligibility criteria can apply for Series. However, to apply, those creators must provide a link to premium content sold on other platforms with an application.
Once an application is submitted, TikTok will review and notify creators in the app about their application status.
How to Make a Series on TikTok
You can create Series on the app or web browser. Creators can also manage their Series within the Series Portal. Reorder or delete videos, change Series details, and manage pricing. Keep in mind that after a Series is posted, you can’t edit pricing, and only edit Series details and video descriptions up to 5 times after it’s posted.
How to make a series in the TikTok app
- Post screen: Click Add Post + and upload or record the content. Click Continue to finish editing the content, then More options. Select Add to Series and add a Series title and video title. Enter a description, price, and cover photo for the entire Series. Review your Series and tap Submit to send your Series for review.
- Profile: Tap the Series link in your bio. Select Go to Series Portal, then New Series to add a description, price, and cover photo for the entire Series. Tap Next, then New Video to upload videos to the Series. Review your Series and tap Submit to send your Series for review.
- Series Portal: Tap Profile, then Menu at the top. Click TikTok Studio, then Series in the Monetization section. Choose New Series to add a description, price, and cover photo for the entire Series. Tap Next, then New Video to upload videos to the Series. Review your Series and tap Submit to send your Series for review.
How to make a series from a web browser
- Go to www.tiktok.com/series and log into your account. Click your profile picture, then select Series. Tap New Series and add a name, description, cover, and pricing. Select and upload the videos and click Submit to finish.
After submitting a Series, TikTok will review the videos to ensure they meet the Community Guidelines. Reviews may take up to 72 hours depending on the Series length.
TikTok Series Video Specs
Series can include up to 80 videos per Series, with videos anywhere from 30 seconds to 20 minutes. Series supports all video file formats, however, MP4 is recommended. Video files can be up to 4GB, in vertical (recommended) or horizontal format.
In this post, we have mentioned TikTok Studio. This is a management platform for creators and brands to manage content, analyze results, find inspiration, and learn from TikTok’s Creator Academy. Learn more about how this platform works and the options available:
