LinkedIn Collab Posts: What They Are and How to Get Ready

LinkedIn is testing collaborative posts, and they could change how content travels on the platform. LinkedIn collab posts let two or more accounts co-author a single post and publish it to all of their audiences at once. Every collaborator’s name shows up at the top, and the post appears in each of their feeds, not just the original author’s. If you’ve used collab posts on Instagram, the shape will feel familiar.

The feature debuted in June 2026 with a small group of creators and brands at Cannes Lions. LinkedIn says a wider rollout is coming over the next few months. There’s no firm date yet, and access is limited for now.

What LinkedIn Collab Posts Actually Are

Two or more accounts, including personal profiles and company Pages, share authorship of one post. Both names sit at the top, both audiences see it, and the conversation happens in one place instead of being split across separate posts.

One thing to clear up: collab posts aren’t the same as LinkedIn’s Collaborative Articles, the AI-prompted knowledge pieces the community used to contribute to (LinkedIn is now retiring those, so they’ve gone read-only). LinkedIn collab posts are regular feed posts you co-author with people and Pages you choose.

They’re also a step beyond tagging. A tag points at someone, and by default only your followers see it. A collab post gives everyone equal credit and carries it across all their networks.

How LinkedIn Collab Posts Work

The setup runs on an invite-and-accept flow:

1. Draft your post in the LinkedIn composer like you normally would.
2. Open your post settings and choose “Add Collaborators.”
3. Search for the person or Page you want to co-author with.
4. Publish. Once they accept, the shared byline goes live at the top.

Until an invited account accepts, no one sees them listed. Collaborating as a Page works a little differently. A super admin first has to allow collaboration on the Page, which lets members and other Pages co-author with it. Admins can also get an alert when a collab invite comes in, as long as collaboration notifications are turned on in their notification settings. That notification is still rolling out, so not every admin has it yet.

Why It Matters

So much professional work happens behind a logo. You run the campaign, you build the launch, and the company Page gets the post. Collab posts put your name on the work you actually did, in front of both audiences at the same time.

This plays to something LinkedIn already rewards. In Metricool’s 2026 LinkedIn Study, Personal Profiles ran a 63% higher engagement rate than Company Pages and pulled in 238% more comments per post. People respond to other people, so putting a name on a brand’s post gives you that human pull along with the Page’s reach behind it.

A few ways people will use them:

• Brand partnerships, where the creator and the brand Page both appear instead of an easy-to-skip tag.
• Team amplification, where an employee co-authors the company announcement and gives it a human face.
• Co-marketing with a peer, where two creators or brands share a launch, report, or event with both networks.
• Event recaps, where everyone who joined a LinkedIn Live carries it back to their own audience.

For B2B teams, this is a practical way to put real people next to your reach.

What We Don’t Know Yet

A few details are still open: how many collaborators one post can have, who can edit or delete it once it’s live, and whether every collaborator sees the post’s analytics. We’ll keep an eye on it as the rollout widens.

Get Your LinkedIn Content Ready in the Meantime

Collab posts aren’t open to everyone yet, so there’s no rush. The useful move right now is to get your regular LinkedIn workflow in good shape, since the people who’ll get the most out of co-authoring are the ones already posting well.

That’s where Metricool comes in. You can plan and schedule your LinkedIn posts, then track how each one performs so you can see what’s actually working. Get that running now, and you’ll have a short list of ideas, and people, ready for the day collab posts reach your account.