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Social Media
Highlights
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- Social Media
- Social Media Studies
2025 Social Media Study: 2024 Trends Report and Previous Study Comparison
What’s trending on social media in 2025? Dive into Metricool's 2025 Social Media Report, that analyzed over 1 million accounts, 21 million posts, across 8 channels.Read more -
- Social Media
The End of Twitter’s Era: ‘X’ Takes Over
Why did Musk implement X now? What changes has the network seen? What will the future of X look like? Read all about Twitter's rebrand here.Read more
Last posts by Bluesky
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- Bluesky
- News
Pinksky: The Instagram Alternative You Need to Try [Now Available]
Social media feels like a whirlwind these days. Questionable moves by Meta (like ending its fact-checking program), and X’s ongoing controversies have driven users to explore new options. Platforms like Bluesky Social have risen as havens for those looking for more authentic social media experiences. Building on this momentum, Pinksky has just launched – a […]Read more -
- Bluesky
- Metricool
Bluesky Analytics with Metricool
In the current social media landscape, simply posting content is no longer enough. With platforms like Bluesky Social gaining traction, you need to understand how your audience interacts with your posts so you can continuously refine your strategy. This is where Metricool comes in. Now, with powerful Bluesky analytics tools, you can monitor engagement, identify […]Read more -
- Bluesky
- News
Update Feb. 7, 2025: Bluesky Social Photo-Sharing App ‘Flashes’ now in Beta
Flashes, the new photo- and video-sharing app built on Bluesky’s decentralized network, is now in beta on iOS TestFlight. Created by Berlin-based developer Sebastian Vogelsang, the app offers a streamlined, Instagram-like experience without the baggage of Meta’s platforms. Flashes filters Bluesky’s timeline to highlight only visual content. Users can post up to four photos or […]Read more
Last posts by Facebook
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- Analytics
Metricool, A Free Facebook Analytics Software Tool
With Metricool you have all the analytics of your page in the same dashboard. Discover metrics, competitor analysis, and custom reports with our Facebook analytics tool.Read more -
How to Turn Off Meta AI: Facebook, Instagram, and Whatsapp
Keep your privacy safe so Meta doesn't use your data to train its AI. Here find multiple ways to protect your data.Read more -
- News
Meta AI: Increasing Backlash Amid Widespread Growth
Meta’s AI assistant, powered by its Llama model, is becoming one of the most popular tools across Instagram, Facebook, WhatsApp, and Messenger. With nearly 600 million active users expected by the end of 2025, Meta AI is gaining traction globally. However, recent updates have sparked growing concerns and backlash from users, with searches for “how […]Read more
Last posts by Google Business Profile
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- Google Business Profile
- Metricool
How to Manage a Google Business Profile from Metricool
Connect your GBP with Metricool to manage your account with ease. Rather than publishing manually, switching between platforms, schedule, analyze, and manage all your social media profiles in one place.Read more -
- Google Business Profile
How to Optimize Your Google Business Profile in 6 Ways
Google Business Profile has become one of the most powerful tools when it comes to local SEO. That's why it is very important to keep your listing optimized. Do you want to know how? Read this article to find out.Read more -
- Google Business Profile
Google Business Profile Tutorial for Beginners
Learn about a complete tutorial on the Google Business Profile. We discuss how to set up your account, the features, and why your business should have a google business profile.Read more
Last posts by Instagram
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How to Preview Your Instagram Feed for Free
Previewing your Instagram feed allows you to see how your feed will appear, before posting. You can find this feature on Metricool, and the network itself is testing this option. Learn how it works here!Read more -
- Analytics
How to Track Your Instagram Followers Effectively
Building an engaged and interactive community on Instagram is key to your success on the platform. Whatever your goals, tracking Instagram followers is essential. It helps you understand audience trends, refine your content, and optimize engagement strategies. I’m not going to beat around the bush, Metricool is the best tool for tracking Instagram profile views, […]Read more -
- Analytics
What is Instagram Engagement and How to Track and Improve It?
Struggling to grow on Instagram? We’ll show you how to analyze your Instagram engagement rate and tweak your strategy for better results.Read more
Last posts by LinkedIn
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The LinkedIn Algorithm 2025
As with other social networks, LinkedIn also has its own algorithm. These algorithms are responsible for managing how your publications appear to users. The algorithm is ever changing so it is important to stay up to date. Here we will explain the LinkedIn algorithm in 2025. So if you want more visibility and reach, you […]Read more -
How to Increase LinkedIn Engagement
Boosting engagement on LinkedIn is key to growing your professional reputation, influence, and visibility. As the go-to platform for career networking, LinkedIn offers unique ways to connect with others in your industry. Strong engagement shows that your content resonates, helping to expand your reach, build credibility, and unlock new professional opportunities. In this guide, we’ll […]Read more -
- News
LinkedIn is Training AI Models on User Data
LinkedIn is currently training AI models from user data, for generative AI features. Users can opt-out of this option by changing their data privacy settings and submitting a data processing objection form. Learn more about it here.Read more
Last posts by Pinterest
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- Social Media
45 Pinterest Statistics in 2025
These 45 Pinterest statistics can help you improve your social media marketing strategy. Drive conversions, target your audience, and improve engagement.Read more -
What’s Trending on Pinterest? Coolest Winter Pinterest Trends in 2025
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Learn 5 Pinterest trends that are working in 2024.Read more -
Pinterest Affiliate Marketing Guide 2025
Pinterest affiliate marketing allows affiliates to promote their products and share their links via pins and boards. Learn how it works here!Read more
Last posts by Threads
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- Threads
Threads vs. X (Formerly Twitter)
Threads and X are shaping the future of social media—discover how each platform can help your brand connect with the right audience.Read more -
- News
- Threads
Meta Announces Ads on Threads
Meta’s first test of ads in Threads is rolling out. Here's where it’s being tested and the details we know so far.Read more -
- Threads
How Does The Threads Algorithm Work?
While the Threads platform and algorithm continue to expand, here's how the Threads algorithm is working and what we can expect in the future.Read more
Last posts by TikTok
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- TikTok
Top 10 Most Popular TikTok Songs 2025: Week of February 10th
TikTok videos have become a true revolution in networks and digital marketing. One ingredient that has never been missing has been music, so here we bring you the most popular TikTok songs in 2023 to accompany your videos.Read more -
- TikTok
How to Monetize Your TikTok Account in 2025
How can you generate revenue from your TikTok content? Discover nine ways to profit from your TikTok account, regardless of your account size.Read more -
- Social Media
- TikTok
50 TikTok Statistics in 2025 for Social Media Marketing
TikTok is a rapidly growing social media platform, with nearly 2 billion monthly active users worldwide. Its massive user base is a key piece for brands looking to connect with their target audience, particularly Gen Z and younger millennials. Below we explore 50 interesting TikTok statistics that social media managers should know in 2025. We […]Read more
Last posts by Twitch
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- News
- Twitch
Watch NASA’s First Ever Twitch Stream from Space
NASA expands its reach on Twitch, connecting with the young and curious in its first-ever live stream from the International Space Center.Read more -
- Twitch
Stories Arrive to Twitch
The streaming platform, Twitch, has incorporated the Stories feature into its mobile app. Read about it here!Read more -
- Twitch
How to Analyze Your Twitch Competitors
Analyzing your competition on Twitch is key if you want to keep growing. Find out how to analyze your Twitch competitors with Metricool.Read more
Last posts by Twitter
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- Threads
Threads vs. X (Formerly Twitter)
Threads and X are shaping the future of social media—discover how each platform can help your brand connect with the right audience.Read more -
- Social Media
X (Twitter) Image Sizes
Discover Twitter image sizes for 2025 to help your profile pictures, header images, and ads stand out and engage your audience. By following these guidelines, you can create visually appealing tweets that better resonate with your followers and strengthen your online presence.Read more -
How to Grow on X in 2025: Tips and Tricks
Despite X’s ample changes in the past few years, this platform has ample opportunities for brands to cultivate a community, gain trusting users, and generate leads. Find 10 strategies to help grow your X account in 2025.Read more
Last posts by YouTube
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- YouTube
YouTube Tutorial for Beginners
We all have to start somewhere. Don't walk into YouTube blind, and follow this tutorial for beginners. Create your channel with confidence!Read more -
- YouTube
YouTube Marketing in 2025
Take your first steps on YouTube without hesitation. Follow this guide to carry out your YouTube marketing strategy step by step.Read more -
- YouTube
How To Make Money on YouTube 2025
Want to learn how to monetize your YouTube channel? It's time to get the most out of your videos and start generating profits with your channel.Read more
All post
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What is X (Formerly Twitter)?
X, formerly known as Twitter, has evolved into a dynamic microblogging platform that connects millions of users worldwide. Launched in 2006, it quickly became a go-to space for real-time information sharing, allowing users to express themselves through concise posts of up to 280 characters. With a user base exceeding 245 million daily active users, X […]Read more -
Direct Messaging on Instagram: Send, Reply, and Inbox Management
Instagram Direct Messages (DMs) have become an essential way for users to communicate on the platform, allowing for private conversations that create stronger connections than public comments can offer. This feature is not only important for personal chats but is also a key tool for brands looking to improve customer service and engagement. With the […]Read more -
X Spaces: Guide to Using Twitter Spaces
Do you want to create audio content on X? This is available with X Spaces, previously known as Twitter Spaces. Learn how to host and listen into Spaces here!Read more -
- Social Media
How to Manage a Social Media Crisis in 8 Steps
If your brand has experienced a social media crisis, it's vital to have a plan in place to make a response and mitigate further risk. Learn how to manage a social media crisis in 8 steps.Read more -
- Social Media Studies
2024 Instagram Study
Each year, Metricool's team dives into the data to see how social media networks have evolved over the year. Our 2024 Instagram Study has data, insights, and trend predictions to help social media managers and brands improve their Instagram marketing strategy.Read more -
How to Publish on Instagram: Reels, Stories, Posts, and Carousels
Instagram continues to evolve, offering diverse ways to share your content in 2024. Whether you’re posting Reels, Stories, Carousels, or standard Posts, mastering the platform is vital. This guide will show you how to publish on Instagram from both mobile and desktop, while using an Instagram publishing tool like Metricool to streamline your social media […]Read more -
- Social Media
How to Use Snapchat: A Complete Guide
Every community and social media manager recognizes the significance of leveraging diverse content types and platforms to enhance brand visibility. Among these platforms, Snapchat has evolved far beyond its initial identity as a simple photo-sharing app. Since its launch in 2011, it has pioneered the concept of ephemeral content, allowing users to share moments that […]Read more -
- Social Media
How to Increase App Downloads with Social Media
With millions of potential users on platforms like Facebook, Instagram, and TikTok, social media has become a crucial tool for driving app downloads and expanding your user base. This blog will explore effective strategies to increase app downloads through social media. Learn how to connect with your audience more effectively and encourage them to download […]Read more -
- Influencer Marketing
- Social Media
How to Find the Right Influencers for Your Brand
Finding the right influencers for your marketing campaigns can boost your engagement and help you achieve your brand goals. Influencers have become essential in connecting with target audiences and building credibility on social media. However, choosing the right influencers requires thoughtful planning. Below, you’ll discover how to effectively identify influencers that resonate with your brand. […]Read more -
- Google Business Profile
- Metricool
How to Manage a Google Business Profile from Metricool
Connect your GBP with Metricool to manage your account with ease. Rather than publishing manually, switching between platforms, schedule, analyze, and manage all your social media profiles in one place.Read more -
How to Engage with Followers Through Instagram Lives
If your brand is looking to go live on Instagram, read this article to develop your Instagram content strategy and optimize your video content. Plus, learn how to manage Instagram Lives to set yourself off on the right foot.Read more -
- Social Media
Social Media Soars for Ralph Lauren and Star Athletes, While Nike Faces a 790K Follower Drop
Paris 2024 has come to a close, but athlete and brand discourse continues after the Games. While Ralph Lauren has already inputted themselves as a main brand for LA 2028, Nike experiences a 790K follower drop after "Winning Isn't for Everyone" campaign.Read more -
- Social Media
How to Design a Social Media Plan
Creating a social media marketing plan is important for brands who want to succeed online. A well-structured plan serves as a roadmap, guiding your social media activities to align with your overall business objectives. This article will outline the key steps to design an effective social media plan, equipping you with the tools and insights […]Read more -
- News
Instagram Testing New Vertical Grid Display, CEO Adam Mosseri Shares
Instagram is shaking things up with a major change to its profile layout. The popular photo-sharing platform is currently testing a vertical grid format for user profiles, moving away from the familiar square grid that has defined its aesthetic since the beginning. This change was first spotted by tech tipster Alessandro Paluzzi in 2022, and […]Read more -
- Content Marketing
- Social Media
How Unhinged Marketing is Changing the Future of Social Media Marketing
Unhinged Marketing is a newer marketing term, an unconventional marketing approach that uses humor, wit, and transparency to capture audiences. This is often used in Instagram and TikTok accounts to connect with younger audiences.Read more