Product Updates – February 2025

27 February 2025

The year is up and running, and so are we! Check out the product improvements we’ve made this month.

Bluesky Analytics – Now Available!

Bluesky doesn’t offer built-in analytics at the moment, so we have built our own!:

📈 Analyze your data and understand how users interact.

👁️ Discover what content resonates and new trends.

🎓 Master Bluesky before anyone else.

Duplicate your posts across brands

If you manage multiple brands and want to save time, this is 100% for you. Check your posts, open one, and click “Duplicate in brand.” Then, select one or more brands where the post will be duplicated.

Instagram feed preview updated with a new format

The Instagram preview has been updated with a vertical format for all devices (previously, you could choose between iOS/Android). We’re keeping it fresh! 💅

Jump to a specific day/month/year in the calendar

Simple and easy. Now you can click on the planner’s arrow and select a specific day, month, or year.

SEE UPDATES IN METRICOOL

Remember that you can always send your feedback, we really read it all! We use it to decide our next steps 👀

Kalum Kalum , 27 February 2025

Metricool’s 2025 Social Media Study is Here!

1M+ accounts analyzed. 21M+ posts. 8 networks.

Our latest research reveals where social media is heading—what’s thriving, what’s fading, and what it means for your strategy.

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