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Meta (Facebook) Business Manager: What It Is, How It Works, and When You Need It
Meta Business Manager is the command center for all your Facebook and Instagram assets. Learn how to keep your Pages, ad accounts, Pixels, and teams organized so you can manage campaigns without losing control.Read more -
Facebook AdsOnline advertising
Flexible Ads Format for Meta: How to Use the Dynamic Creative Ads Replacement
Flexible Ads are Meta’s upgrade to Dynamic Creative Ads, letting you test multiple images, videos, and text in a single campaign. This guide shows how to set them up, group creatives, and let Meta deliver the right format to the right audience.Read more -
Facebook AdsOnline advertising
Meta Ad Formats in 2025: How to Choose the Right Ones for Your Marketing Objectives
Discover all the main Meta ad formats and how to match them to your goals. In this article you will learn how to create, manage, and track campaigns that reach the right audience with Metricool.Read more -
FacebookFacebook Ads
Meta Ads Manager vs Meta Business Suite: Which One Do You Really Need?
Wondering what separates Meta Ads Manager from Meta Business Suite? This article breaks down how each platform works, what they’re best for, and how Metricool combines them all into one easy dashboard.Read more -
Facebook AdsOnline advertising
Facebook Ads in 2025: How to Create and Track Campaigns That Get Results
Facebook Ads remain one of the most effective ways to grow your brand and drive sales in 2025. This guide walks you through how to create, track, and improve campaigns so you can reach the right audience and make every ad count.Read more -
Facebook AdsSocial Media
Unlock Your Brand’s Potential: A Deep Dive into Meta Ads
When promoting your brand or business on social media, reaching your target audience effectively requires more than just organic posts. This is where Meta Ads step in, offering a powerful suite of advertising tools to connect with billions of users across Facebook and Instagram. Whether you’re a seasoned social media manager or an ambitious entrepreneur, […]Read more -
Facebook AdsInstagram
How to Run Automated Facebook and Instagram Ads
Create optimized campaigns across Facebook and Instagram simultaneously with Meta ads or Metricool.Read more -
Facebook Ads
How to See and Analyze Your Competitors’ Facebook Ads
Monitoring your competitors’ Facebook ads goes beyond just copying their strategies—it’s about understanding what works and why. By analyzing their campaigns, you can spot trends, figure out what connects with the audience, and use these insights to refine your own approach. In this article, we’ll show you how to use the Meta Ad Library to […]Read more -
Facebook AdsMasterClass
[FREE Masterclass] Cultivating an Authentic Community with a Timeless Online Personal Brand
Learn how brands, social media managers, and agencies use TikTok ads to market their businesses on the short-video network.Read more -
Facebook AdsMasterClass
[FREE Masterclass] 2024 TikTok Ads Study Presentation
Learn how brands, social media managers, and agencies use TikTok ads to market their businesses on the short-video network.Read more -
Facebook AdsSocial Media Studies
2024 Facebook Ads Study: Analysis and Trends for Meta Ad Campaigns
After analyzing over 200,000 Facebook ad campaigns, we have the data to the answers of the largest questions about the platform. Which campaigns are most used? What's the average CPC? CPM? Learn here!Read more -
Facebook Ads
Facebook Ads Analytics: All Your Metrics in One Report
We make analytics easier with the Metricool Facebook Ads functionality. Now, your social network reports much more complete.Read more -
Facebook AdsMetricool
How to Create Facebook Ads Reports with Metricool
How can you create Facebook Ads reports? With Metricool you can customize, download, and automate reports in one click to send off to your client monthly.Read more -
Facebook AdsMasterClass
[FREE Masterclass] 2024 Facebook Ads Study Presentation
We conduct frequent studies each year, gathering in-depth data on how social networks evolve year to year. To kick off 2024, we analyzed 9 social media channels, analyzing over 29 million posts. Then last month we looked at 1.5 million LinkedIn posts to see how professionals use the platform to market their brands. So, what’s […]Read more -
FacebookFacebook Ads
What Are Ad Sets On Facebook?
Learn all about ad sets, how to create them, why use them, and how they differ from ads and campaigns here!Read more