Neptune App: A New Take on Social Media [No Ads, No Algorithm]
“Revolutionizing Social Media—Power Back to the Creators”. That’s the slogan of Neptune, the new app determined to break from the mainstream. But what does it really mean, and is the Neptune app the right platform for you? Keep reading, we’ll explain everything you need to know about the new kid on the block.
What is the Neptune App?
Neptune is a brand-new social media platform from the U.S. that puts creativity and real engagement front and center, rather than the endless chase for more followers.
It was founded by Ashley Darling, talent director and brand consultant, and also a singer and musician. On Instagram, she calls herself the “architect of the creator-first era”.
And what’s the mission of the Neptune app? To launch a “new era of social media” focused on genuine interactions and personal creativity. Their messaging positions the app as a more just alternative to TikTok — blending elements of TikTok and YouTube, supporting both short- and long-form content, and ditching ads altogether.
The official release date? April 30. From that date, the app is expected to be available in the U.S. for iPhone users, while Android users will have to wait a little longer.
Neptune App Release Date
On April 28, the official LinkedIn page of the Neptune App announced that the release would happen in just two days — on April 30. Starting that day, iPhone users in the U.S. can download the app, while Android users will need to wait a bit longer.
The release date had been postponed several times, as the founder explained on Facebook. The delays were necessary to fix bugs and ensure the app launches as a secure, well-developed product.
What Sets the Neptune App Apart?
This platform isn’t about likes or follower counts. The Neptune app wants your content to speak for itself, focusing on quality, not numbers.
Neptune is built for creators who are done with the algorithm hustle. No more bending over backwards for reach. No more burnout just to stay visible. Here, your work gets seen because it’s worth seeing. Simple as that.
The Neptune app is on a mission to make social media more transparent, inclusive, and centered on genuine human connection.
Oh, and yes, you’ll find them on TikTok too…
Why? Because if you’re casting a net, you go where the fish are. 🤪
Neptune is for people who are ready for something different.
Key Features of the Neptune App
These are some of the most interesting features of Neptune communicated so far:
- Ghost Metrics: Want to hide your like and follower counts? Go for it. Prefer to keep them visible? That’s up to you – your stats, your choice.
- No Traditional Algorithms: You decide what you want to see. Neptune’s “customizable algorithm” lets you shape your own feed based on your real interests and not what the system thinks should go viral. (More on that in the next section.)
- Monetization Tools: Tips, livestreams, and subscriptions. Clear, straightforward, and creator-first.
- Ad-Free Experience: No ads and no interruptions.
- Top 6: Highlight up to six of your favorite creators on your profile. Shout out the people who inspire you or who you feel most connected to.
How Does Neptune’s Algorithm Work and How Can You Customize it?
Neptune’s algorithm is designed with micro-influencers in mind, especially those who struggle to gain traction on traditional platforms.
Instead of forcing you into a one-size-fits-all feed, the Neptune app hands over the controls. With customizable algorithm sliders, you can fine-tune exactly what shows up:
- Want more content from new creators?
- Prefer trending topics or specific hashtags?
- Want to block AI-generated posts entirely?
It’s all possible and all up to you.
Neptune puts your feed back in your hands, giving you full control to shape your experience around what actually matters to you.
These are the main settings that help you customize your feed:
- Algorithm Sliders: You’ll find the algorithm sliders at the top right of your feed, and you can adjust them anytime.
- Algorithm Toggle: Use the toggle to choose whether your feed will follow the default Neptune algorithm or if you’d prefer to use your own custom settings.
Off = Default algorithm
On = Your custom settings
- Discover Slider: This slider controls how many videos you see from new accounts or unknown topics.
Highest setting = Maximum variety in your feed
- Following Slider: This controls how many videos you see from accounts you already follow.
100% = Only videos from followed accounts
0% = No videos from followed accounts
- Hashtag Slider: This lets you control how many videos you see based on selected hashtags.
100% = Only videos with your hashtags
If no matching content is found, your feed will automatically be filled with other content.
- Slider Lock: The sliders automatically adjust to total 100%. You can “lock” a slider by clicking the lock icon next to it, so that value stays fixed while the others adjust.
- Add Hashtags: Here, you can filter content based on specific hashtags. As you type, Neptune suggests hashtags with post counts. These figures are updated daily.
- AI Filter: Enable this filter to hide all AI-generated content from your feed. Content that has AI elements but is not marked as AI will still appear. You can report incorrectly tagged content.
- Revert Button: Use this button to reset any unsaved changes. After clicking Submit, you won’t be able to revert to previous settings.
- Submit Button: Click Submit to save your changes. You’ll then be automatically redirected back to your feed with the updated algorithm settings.
Who is the Neptune App for?
The app is aimed at creative minds: artists, musicians, indie content creators — anyone who works outside of the mainstream.
From the very beginning, the Neptune App speaks of a “creative journey.” Everything points to the fact that it is specifically designed for creators looking for an alternative to platforms like TikTok, Instagram or YouTube, but with more control, fairness, and a stronger focus on genuine content.
How to Get Started? First Steps with Neptune
Here’s what the process looks like:
- Select “Create Account” on the login screen.
- Enter your email address and tap “Next”. Your email address should only contain lowercase letters.
- Enter your date of birth and tap “Next”.
- Choose your username (handle) and tap “Next”.
- Enter your password twice and tap “Submit”.
- Enter the 6-digit code you receive via email and tap “Confirm”.
Okay, but What Can I Do If Neptune is Not Yet Available to Me?
You currently have two options:
- Go to the Neptune app website and register with your email address. After registration, you will receive a confirmation.
- Do you have Discord?
Sign up here on Discord and become part of the Neptune App community.
Do you find the Neptune App exciting, or is it a bit too alternative for you? Let us know in the comments!
Frequently Asked Questions (FAQ)
Which devices is Neptune available on?
The Neptune app will first be released for iOS. An Android version is already in the works and will follow soon.
What is the minimum age to use Neptune?
You must be at least 17 years old to create an account.
What are “Ghost Metrics” on the Neptune app?
“Ghost Metrics” let you hide your like and follower counts, so the focus stays on your content – not the numbers. You can choose whether or not others can see your stats.
Will Neptune have groups like Facebook?
At launch, there will be chat-based communities and DMs. Full group features are planned for the future and will be developed together with the community.
Is there an official Neptune shop?
Yes! You can support Neptune by purchasing items from the official merchandise store.
How does Neptune handle misinformation?
The platform does not fact-check content. Instead, it trusts that adult users can decide for themselves what to believe or consume. Content is only moderated if it violates the community guidelines.
Can I create multiple profiles on Neptune?
Yes, with a verified email address, you can manage up to three profiles (handles) at once. Each account is fully customizable. Verification requires a real mobile phone number.
